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Too Much Data? Trust Your Judgement

Monday, 5th November 2012 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Tim Buckley Owen

Abstract

Salesforce.com continues to grow its portfolio to unify social listening, content, engagement, advertising, workflow, automation and measurement. While sales executives may have access to more data than ever in crafting their sales territories or incentive plans, concern about misleading, incomplete or out-of-context data is leading at least a third of these executives to place some reliance on their "best guess".



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