Facebook Graph Search - Disruptor to the Internet Giants?

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By Penny Crossland

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Abstract

Penny Crossland reports on last week's launch of Facebook's much anticipated search engine, Graph Search. The feature will come as welcome news to searchers frustrated by Facebook's cumbersome search engine, since discovery of information is made easier by category indexing using natural language searching. The big internet businesses, however, and especially Google, are likely to view the new feature as a major disruptor, since in the long-term it will enable users to search for jobs, products and local businesses. This will affect the likes of Amazon, LinkedIn and Yelp.



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