Validating and Improving the Value of Content Investments

11th October 2013 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Willem Noorlander

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With a range of stakeholders having different needs and expectations, it can be difficult to reach agreement over the value of content purchases. Bill Noorlander shares ideas on how to identify and decide the real issue or need, organisational requirements vs product capabilities, the business impact of changes, which stakeholders should be involved in the process and whether it's most appropriate to choose a short-term fix or a long-term solution.

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