From Content Cost to Value: the Rise of the Content Adviser

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By Jantinus Meints

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Jantinus Meints of EY explains how the company's content procurement process aims to meet the dual requirements of negotiating a good price on content licences and identifying the content that aligns with the professional services firm's strategy. He also explores the impact of the move from tangible to intangible content and the importance of optimising content purchases through a portfolio approach.

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