Social Media Monitoring: the Options

25th February 2014 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Chris Porter

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Abstract

Over the next few weeks, FreePint will be taking a look at some of the tools on the market which monitor social media conversations. The range of offerings in this area is vast and vendors approach the activity from many different angles. This article gives an overview of different approaches around the world from traditional and web-based business news aggregators, providers of tools for public relations professionals and new-breed providers with a specific focus on the world of "social".



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