27th February 2014
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Gamification - the use of gaming design in non-game contexts - is currently popular, but many do not consider it right for their organisation. This is partly due to perceptions of "hype" and concerns over fit with company culture. However gamification is actually used in many different companies, across many different instances. Steve Bynghall explains why it is worth keeping an open mind, and considering what it can be used for and for which sections of the workforce.
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