The Importance of Value

19th March 2014 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Michael Gruenberg

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Abstract

Michael Gruenberg, author of the book "Buying and Selling Information" provides insights into how to get the most out of the buying (or selling) process. He sheds light on how it's about much more than price; equally as important are relationships and quality of product. Mike also illustrates the importance of appreciating features vs benefits.



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