The Case for Systematic Primary Intelligence Tracking with Tangible ROI

9th June 2014 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Marc Limacher

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Abstract

Marc Limacher explores the importance of a systematic Competitive Intelligence capability for the biotech and life sciences industry - in order to support future-oriented decisions, to out-think the competition, or allocate R&D resources appropriately. He also highlights how important CI is in the IT industry with its short product lifecycles. The need to adhere to a code of ethics and ways to ethically and legally collect CI data are also discussed.



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