9th June 2014
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Marc Limacher explores the importance of a systematic Competitive Intelligence capability for the biotech and life sciences industry - in order to support future-oriented decisions, to out-think the competition, or allocate R&D resources appropriately. He also highlights how important CI is in the IT industry with its short product lifecycles. The need to adhere to a code of ethics and ways to ethically and legally collect CI data are also discussed.
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