Constance Ard explores how far we've moved towards data-driven decision-making and the ability to find the right information, in the right format, at the right time. She discusses key considerations from mapping information flows to choosing the right technology solution and updating processes as business goals evolve. A set of next steps is included to help on the road to highly visible, well-managed content.
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This Research Focus provides analysis, expert articles and product reviews on the state of play for current awareness services. (October - December 2017).
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