Jan Sykes Leveraging Social Media to Discover Information Needs
Jinfo Article

12th March 2015 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Jan Sykes


Most organisations now embrace some use of social media. We can reasonably imagine that social commentary will continue to grow in volume and in strategic importance. Listening in on enterprise social media conversations frequented by our business colleagues is an effective way for information professionals to keep track of business issues. Not only is it a valuable technique for extending our reach, it is a new way of working and communicating. Jan Sykes considers this approach to discovering information needs of our target audience and the broader context of opportunities for information professionals in developing a social media management strategy.

Content Access

Access to Jinfo articles and reports is a benefit of a Jinfo Subscription.

Does your organisation have a Jinfo Subscription?
"Yes, we subscribe"

Please sign in here so that we can check your access to this item:

MyJinfo Login



  Forgotten password?

If this item has been shared with you by a colleague, please request a MyJinfo account.

"Not yet"

Gain access to this article with a Jinfo Subscription. It will help your organisation:

  1. Save time and money
  2. Re-invent information services
  3. Define, measure and communicate information value

Benefits and Pricing

Jinfo Testimonials

"Don't know"

Submit the Subscription Question form to find out if someone in your organisation already has a subscription or to discuss your questions or requirements.

Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.

Claire Laybats, Head of Commercial Development

Claire Laybats
Head of Commercial Development

Back to top ^

 « All Articles