Jan Sykes Leveraging Social Media to Discover Information Needs
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12th March 2015 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Jan Sykes

Abstract

Most organisations now embrace some use of social media. We can reasonably imagine that social commentary will continue to grow in volume and in strategic importance. Listening in on enterprise social media conversations frequented by our business colleagues is an effective way for information professionals to keep track of business issues. Not only is it a valuable technique for extending our reach, it is a new way of working and communicating. Jan Sykes considers this approach to discovering information needs of our target audience and the broader context of opportunities for information professionals in developing a social media management strategy.

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Claire Laybats, Head of Commercial Development

Claire Laybats
Head of Commercial Development
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