9th November 2016
By Robin Neidorf
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Abstract
Before measuring value you need to understand the organisation's goals, which can be measured through six categories, explains Jinfo's director of research Robin Neidorf. She then introduces a table to map the objectives against characteristics of information products and services and how using this in your business can generate more meaningful discussions about return on investment.
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Claire LaybatsHead of Commercial Developmentclaire.laybats@jinfo.com
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