Strategic planning - value depends on context

9th November 2016 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Robin Neidorf

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Before measuring value you need to understand the organisation's goals, which can be measured through six categories, explains Jinfo's director of research Robin Neidorf. She then introduces a table to map the objectives against characteristics of information products and services and how using this in your business can generate more meaningful discussions about return on investment.

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