Jan Knight What is the value of social media in current awareness?
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28th September 2017 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Jan Knight

Abstract

With the advent of 24-hour news and social media, it's become even more important for businesses to stay current. There are now more outlets and channels to satisfy our desire for real-time information. Social media platforms that allow us to distribute and share content easily and speedily, also allow for commentary and engagement. Allowing this engagement and even fostering it, must be balanced with the challenges that are inherent with viewing news or information through a social lens.

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Claire Laybats
Head of Commercial Development
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