The more visible your specialist online content becomes, the greater the chance of seeing more permission requests for reuse. Most of the time the material will be used in its original language but sometimes people may want to translate your material and make it available for their local market. This raises awareness of your brand and reputation but you also need to consider the legal implications of this and in this article copyright expert Clare Painter highlights some of the issues involved and offers tips on how to negotiate a licence in this area.
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This Research Focus provides tools, research and the original data you need to evaluate your current awareness provision and plot where you are in the movement towards intelligence systems. (October - December 2018).
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