How to balance shrinking spend with the high cost of premium databases

24th November 2017 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Graham Southorn

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Abstract

Premium databases like Factiva and Nexis continue to account for a significant proportion of organisations' spending on current awareness provision, according to research by Jinfo. With decision-makers likely to query whether or not they still represent good value, a recent Jinfo webinar looked at how you can evaluate all aspects of your service to determine whether or not premium products still meet your business objectives.



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