The benefits of analytics and how to create a use-case

5th April 2018 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Graham Southorn

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Abstract

When analytics projects don't deliver it's usually because the use-case wasn't clearly defined and insufficient thought went into measuring the benefits. In a recent Jinfo webinar, Marc Vollenweider of Evalueserve took a detailed look at everything that goes into defining a use-case, as well as the future role of information professionals in the brave new world of data analytics.



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