In larger organisations, one of the most significant budget items for an information centre is external content. This is a largely misunderstood cost as many perceive digital content to be cheaper than print. In this article Barbara Reissland takes a look at how to prove the ROI and value of externally published content as a resource, through elements such as usage statistics and other metrics.
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This Research Focus provides tools, research and the original data you need in order to benchmark your information service against peers. (July - September 2018).
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