How to optimise resources and influence your content budget

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By Barbara Reissland

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Abstract

In larger organisations, one of the most significant budget items for an information centre is external content. This is a largely misunderstood cost as many perceive digital content to be cheaper than print. In this article Barbara Reissland takes a look at how to prove the ROI and value of externally published content as a resource, through elements such as usage statistics and other metrics.



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