Product review of D&B Hoovers (key advantages; introduction; contact details)

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By Eileen Steer

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Abstract

We last reviewed D&B Hoovers, a sales acceleration tool aimed at B2B sales and marketing professionals, in 2015 and in this first section of a new four-part review, Eileen Steer revisits the company and product. In particular, she explores how the product has changed over the past few years, its key advantages, and how it can add value to the sales and marketing professional.

Note: Full review (PDF) at https://web.jinfo.com/go/sub/report/3108



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