Work ON the business not IN the business

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By Robin Neidorf

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Abstract

Creating the time and space to focus on information strategy is of paramount importance to an information team but this can often feel like a luxury with so many other things competing for our time. This article looks at how you can go about creating the space to work on the business and not just in it. In particular, it expands on direction, management, and legwork enabling you to think clearly about your strategic goals and how they flow down into project plans and actual activities.



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