Robin Neidorf Making objectives concrete - operationalising strategy in content acquisitions
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By Robin Neidorf

Abstract

It can be difficult to determine the monetary value of content as many factors come into play, including the objectives of the user, and the wider organisation and usage statistics only tell part of the story. This article looks at how to create a balanced and value-focused content portfolio with a particular focus on organisational objectives and provides practical next steps to help you focus your thinking on portfolio management.

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Claire Laybats
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