2nd or 4th December 2014
[Topic Series: News, and Beyond]
Teleconference, for information managers (buyers).
Current awareness is one of the most commonly cited uses of news content in organisations, and yet it is also one of the hardest use cases to manage strategically.
This session, part of the FreePint Topic Series: News, and Beyond, examines the reasons for this difficulty and provides practical tools and resources to help you focus more effectively on your organisational objectives.
Current awareness requires a calibrated mix of content, technology and human interaction. We'll discuss today's best options for content, which technologies make the most sense, and how to minimise the staff time involved in creating awareness. At the same time, we'll share tools and insights on how to make the value case for investing further in current awareness... or less, as may be appropriate in your organisation.
Last year's assumptions about the role of news products in current awareness can no longer be counted on for today's (or tomorrow's) business environment. This is an essential session for any information manager who wants to plan for the future of current awareness.
Communities of Practice are open to any organisation with a FreePint Subscription at the Community level or higher. When your registration is approved, you will receive details to attend the session.If you have a question about this event, or are unsure if you have a Community level subscription, please contact us.
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