Jinfo Subscription Report Product review of MarketScape
Jinfo Report

Monday, 19th September 2016 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Reports are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

Abstract

MarketScape MS4 is a content integration platform which is used by market intelligence and information management professionals in mid-size and large international companies to search, manage and access external open access and licensed information. 

This review:

  • Introduces MarketScape including its audience and customer base which includes major brands and international pharmaceutical companies

  • Delves into the key advantages provided by the product

  • Looks at the multiple information sources available to bring into the platform and monitor. These include science, regulatory information, patents, business news and market research; licensed content from a number of the major information providers; as well as individual web sources and the capability to add single news articles

  • Assesses the usability of the tool for managing access to multiple content sets

  • Evaluates the technology and the design of the interface

  • Highlights its output functions, including the newsletter setup capabilities

  • Looks at the array of administration tools in the platform

  • Examines the value of the product for both information managers and end users

  • Describes the help and training available to users, including the Knowledge Centre

  • Sets out the pricing options

  • Includes a look at a number of the competitors in a crowded market, including Comintelli, Digimind, InfoDesk and M-Brain.

Reviewed by Andrew Lucas

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Claire Laybats
Head of Commercial Development
claire.laybats@jinfo.com



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