This market landscape gives an overview of nine social media monitoring products:
We provide a brief description of each product and a link to the product page, an overview of sources, special features, typical users, key customers, key use-cases and value, data analysis/visualisation options, pricing and Jinfo coverage.
The social media monitoring market is growing fast, with newer market entrants such as Hootsuite and SproutSocial focusing exclusively on media. The products we've focused on are generally well-established and many also offer monitoring of "traditional" media outlets as well as social.
Produced by Sophie Alexander.
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About this report
This Research Focus provides analysis, expert articles and product reviews on the state of play for current awareness services. (October - December 2017).
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