Jinfo SubscriptionJinfo model - reporting into marketing

Tuesday, 28th May 2019 Subscribe via RSS to get updates as soon as Subscription Reports are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

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Abstract

Jinfo Subscription Report

Here we look at how information teams align with different functions within an organisation, such as procurement and R&D. Another reporting line that isn't too common for information services is the marketing and communications function and with its wide range of communication channels, this type of alignment could be of benefit to the information team. This model explores the strengths and weaknesses of this type of structure, along with recommendations about where an information team could invest its efforts to optimise this reporting line and deliver the highest value to the organisation.

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By Robin Neidorf



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