Jinfo Subscription Report Jinfo model - reporting into marketing
Jinfo Report

Tuesday, 28th May 2019 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Reports are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

Abstract

Here we look at how information teams align with different functions within an organisation, such as procurement and R&D. Another reporting line that isn't too common for information services is the marketing and communications function and with its wide range of communication channels, this type of alignment could be of benefit to the information team. This model explores the strengths and weaknesses of this type of structure, along with recommendations about where an information team could invest its efforts to optimise this reporting line and deliver the highest value to the organisation.

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By Robin Neidorf

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Claire Laybats, Head of Commercial Development

Claire Laybats
Head of Commercial Development
claire.laybats@jinfo.com



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