Jinfo Subscription WebinarThree Ways to Influence Strategy with Source Expertise
Jinfo Webinar

21st June 2016 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Webinars are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn
[Research Focus: Source Expertise - What It Means in a Google World]


Source expertise is most valuable to business when it directly influences strategy and critical decision-making. This expertise:

  • Reduces risks associated with licensing, using, sharing and generating content
  • Can maximise opportunities for unique insights, greater efficiency and improved business outcomes.

How do you attain and nurture strategic influence?

Jinfo has identified three approaches that, individually and collectively, enable you to position your source expertise with the decision-makers who need to learn to rely on it. These approaches offer scope for stakeholder education, early warning on projects that may require source expertise, and opportunities to head off potentially risky activities.

This Jinfo Webinar provides practical tips on these three approaches:

  1. Adopting a risk-focused reporting system to communicate with leadership
  2. Cultivating key relationships with IT, HR and directors of primary customer groups
  3. Convening and running an enterprise content advisory board.

If you're already thinking about or using one of these approaches, you'll leave with fresh ideas for improvement. If you haven't yet started, you'll get the information you need to choose an approach that will work for you.

Restricted to Jinfo Subscribers at the Content level or higher, and registered guests. Spaces are limited.


  • Tuesday, 21st June 2016 at 08:00 Pacific / 10:00 Central / 11:00 Eastern / 16:00 (GMT) / 17:00 Europe, 60 minutes

Webinar Recording and/or Slide Deck

This event has passed, and a recording and/or slide deck is available for customers with a Jinfo Subscription.

If you have a Jinfo Subscription, please sign in here so that we can check your account:

MyJinfo Login



  Forgotten password?

If you are considering purchasing a Jinfo Subscription and would like to request guest access to view the recording, please contact us.

Subscription Benefits and Pricing

About this Webinar

 « All Webinars 

Login to MyJinfo if you already have a Jinfo Subscription