Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Communities of Practice. Robin has has been working with Jinfo (formerly FreePint) since 2004 and is responsible for strategic planning, product development, relationship management, research and communications.

She ran a research and communications consulting business for 10 years, prior to joining Jinfo. As a consultant, she focused on strategic planning, using information to make better decisions, and creating effective audience-focused communications across different media.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Blog Insight 3 from Research Focus - design for 2020
Monday, 16th October 2017

In the third insight from our Research Focus, "Define and manage value for current awareness", we look at the importance of planning three years ahead to identify the key milestones to work on now to reach your 2020 goals.


Jinfo Blog Insight 2 from Research Focus - spend on premium news is shrinking
Friday, 13th October 2017

In the second insight from our Research Focus, "Define and manage value for current awareness", we explore how premium news databases are still important today but are definitely a shrinking element of current awareness provision.


Jinfo Blog Insight 1 from Research Focus - value comes from the technology
Thursday, 12th October 2017

In the first insight from our Research Focus, "Define and manage value for current awareness", we explain how the value of current awareness services increasingly comes from technology - management platforms, analytics and self-service.


Jinfo Subscription Comparing product satisfaction for Factiva vs Nexis users
Friday, 6th October 2017

Factiva and Nexis remain the leaders in premium products for news and current awareness. Read our analysis of how satisfied those users are with their choice, improvements they'd like to see and whether they're actively seeking alternatives.


Jinfo Subscription Jinfo current awareness survey 2017 (part 5 - priorities and actions)
Tuesday, 3rd October 2017

Jinfo's recent current awareness survey gathered information on current activities, priorities and organisational attitudes from respondents in order to study the category of news and the provision of current awareness services. Robin Neidorf, Jinfo's director of research, takes a look at the results and the key priorities and actions that the analysis highlights for those running information services.


Jinfo Subscription Jinfo current awareness survey 2017 (part 4 - satisfaction with primary product)
Monday, 2nd October 2017

We focus on satisfaction with premium products in this section of the analysis of our 2017 current awareness research, including Factiva and Nexis as well as a range of others named as primary product for current awareness.


Jinfo Subscription Jinfo current awareness survey 2017 (part 3 - commentary on technology)
Thursday, 28th September 2017

This year's current awareness research also looks at the technology aspects of service provision, from the platforms themselves to the source materials that feed them and how these impact on self-service versus full provision. We also highlight the importance of different variables when selecting platforms.


Jinfo Subscription Jinfo current awareness survey 2017 (part 2 - commentary on content)
Tuesday, 26th September 2017

Continuing the analysis of Jinfo's survey "Needs and preferences for current awareness 2017", we dig into premium products purchased, including the lesser known premium names. We look at how these preferences have changed over time, how key features rank when making purchasing decisions, and changes in content licensing.


Jinfo Subscription Jinfo current awareness survey 2017 (part 1 - introduction)
Tuesday, 26th September 2017

This year we surveyed 120 respondents across the world about their current awareness resources and services provided. Robin Neidorf, Jinfo's director of research, introduces the results, including team sizes and budget changes since 2016.


Jinfo Blog Research update - focus on strategy
Thursday, 21st September 2017

It's time to move from transactional to strategic - find out how Jinfo can help you make the transition.


Jinfo Blog Jinfo for knowledge management
Tuesday, 19th September 2017

A round-up of the last three months of Jinfo coverage of knowledge management plus insights from our director of research, Robin Neidorf.


Jinfo Blog Research update - are your current awareness needs being met?
Thursday, 7th September 2017

Take our current awareness survey and get a copy of the results as a thank you.


Jinfo Subscription Defining content aggregators in current awareness
Tuesday, 5th September 2017

To make better sense of the marketplace, Jinfo conducted an analysis of 19 products that address at least some of the needs around content aggregation and curation, enabling current awareness, delivering alerting newsletters and other elements broadly related to the purpose of current awareness provision. Director of research, Robin Neidorf, reports on the findings.


Jinfo Blog Jinfo for content purchasing
Monday, 4th September 2017

Jinfo's director of research, Robin Neidorf, outlines three key characteristics of a successful programme of content purchasing, based on Jinfo's recent benchmarking research.


Jinfo Blog Early current awareness results show intriguing data
Friday, 1st September 2017

Early results of Jinfo's survey on current awareness provision show significant changes in user needs - give your input and receive a summary of the results as a thank you.


Jinfo Blog Research update - website developments driven by you
Thursday, 24th August 2017

Find out how Jinfo's website developments will enhance your experience.


Jinfo Blog Call for participation in our current awareness survey
Monday, 21st August 2017

Participate in this year's news survey, focusing on current awareness. As a thank you, we'll send you the summary results in September.


Jinfo Blog Benchmarking and briefings for pharmaceutical companies
Monday, 7th August 2017

Find out what briefings and events Jinfo has in store for organisations in the biopharma area.


Jinfo Blog Jinfo for optimising your research service
Wednesday, 2nd August 2017

How can you do more with less? What do you need to track and measure to determine effectiveness and efficiency? Jinfo's director of research, Robin Neidorf, explains.


Jinfo Blog Research update - is your department strategic or sidelined?
Thursday, 27th July 2017

Use our unique benchmarking research to move your information department from sidelined to strategic.


Jinfo Blog Benchmarking - how Jinfo goes beyond the broad and basic
Monday, 24th July 2017

Jinfo's director of research, Robin Neidorf, explains what makes Jinfo's benchmarking research so unique, why it was needed, why it's not available elsewhere, and what getting those unique insights entailed.


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Reports by Robin Neidorf:


Jinfo Subscription Jinfo current awareness survey 2017
Wednesday, 4th October 2017

As part of Jinfo's  Research Focus, "Define and manage value for current awareness" , we surveyed 120 respondents across the world and across industries about their current awareness resources and services provided. This report includes analysis of the survey in five sections:...


Jinfo Subscription Subscription update for information services management
Monday, 4th September 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Manzama In our new product...


Jinfo Subscription Jinfo model for basic benchmarking
Monday, 4th September 2017

Use our model for basic benchmarking to carry out an internal assessment of your organisation against the results of our in-depth benchmarking interviews and survey. Find out how you fit the models and where you differ, and whether you need to make adjustments to optimise your structure and...


Jinfo Subscription Insights and Actions report from the Research Focus "Benchmark information roles - optimise your structure"
Thursday, 6th July 2017

This Insights & Actions Report collects a full thematic index of content from the Jinfo Research Focus, "Benchmark information roles - optimise your structure" in a convenient PDF package for download and offline reading. Includes the key insights: The "right" model can be a lot of...


Jinfo Subscription Benchmark information services - optimise your structure
Wednesday, 5th July 2017

As part of Jinfo's Research Focus, "Benchmark information roles - optimise your structure" , we researched variables that contribute to the visibility, value and strategic importance of information expertise in successful companies. This report includes: Introduction Overview...


Jinfo Subscription Subscription update for information services management
Friday, 2nd June 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Mini review of Overleaf Overleaf is a software tool...


Jinfo Subscription How to make your deliverables carry your message
Thursday, 4th May 2017

Project reports and results for clients, "deliverables", are one of the tangible outputs of an information centre's expertise. Robin Neidorf explains how some simple adjustments can transform such reports and help to demonstrate the value of the information services department. "The...


Jinfo Subscription Subscription update for information services management
Friday, 28th April 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Comintelli Intelligence2day...


Jinfo Subscription Insights & Actions Report from the Research Focus "Developing an information-savvy workforce through strategic alignments"
Tuesday, 4th April 2017

This Insights & Actions Report collects a full thematic index of content from the Jinfo  Research Focus, "Developing an information-savvy workforce through strategic alignments"  in a convenient PDF package for download and offline reading. Includes the key insights:...


Jinfo Subscription Subscription update for information services management
Thursday, 30th March 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Springer R&D Springer for...


Jinfo Subscription Jinfo survey on developing an information-savvy workforce - 2017
Friday, 24th March 2017

As part of Jinfo's Research Focus "Developing an information-savvy workforce through strategic alignments" , we surveyed how organisations are leveraging the skills and expertise of information professionals to improve information literacy amongst workers. Jinfo's director of research,...


Jinfo Subscription Subscription update for information services management
Monday, 27th February 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product Review of Credinform Globas-i -...


Jinfo Subscription Insights and actions report from the Research Focus "Data analytics - ready your information service"
Thursday, 22nd December 2016

This Insights & Actions report collects a full thematic index of content from the Jinfo Research Focus, "Data analytics - ready your information service" in a convenient PDF package for download and offline reading. Includes the key insights: Source expertise at the centre of...


Jinfo Subscription Jinfo survey on data analytics - 2016
Thursday, 8th December 2016

As part of Jinfo's current Research Focus "Data analytics - ready your information service", we surveyed how analytics is showing up in organisations. Robin Neidorf analyses the results and: Highlights intriguing evidence as to the way that information staff are positioning themselves and...


Jinfo Subscription Jinfo model for developing an approach to understanding and measuring value
Wednesday, 9th November 2016

Value is more than cost or usage, searches or seats; the definition varies across organisations and is hard to quantify. Jinfo's "Model for developing an approach to understanding and measuring value" which contains a number of activities to use in your own organisation to help you develop your...


Jinfo Subscription Research on UK legal purchasing preferences and needs 2016
Tuesday, 1st November 2016

Now in our seventh year of annual research into purchasing trends and preferences in the UK legal market, this year's results make interesting reading. This report: Introduces the findings Looks at whether content budgets are increasing, diminishing or remaining stable...


Jinfo Subscription Jinfo model of information expertise
Friday, 28th October 2016

Jinfo's "Model of information expertise" provides a plain-language explanation of what information professionals do and the value they provide to a business. It can be used to communicate with stakeholders and partners, as well as with people new to the profession. This model provides a...


Jinfo Subscription Jinfo survey on current awareness - 2016
Tuesday, 23rd August 2016

Robin Neidorf presents analysis of the Jinfo survey on current awareness, covering areas such as: Why the research focused on the use-case for current awareness Introduction to the methodology - survey and benchmarking exercise The variety of approaches to tackling current...


Jinfo Subscription Insights and Actions Report from the Research Focus "Source Expertise - What It Means in a Google World"
Monday, 27th June 2016

This End of Focus report collects a full thematic index of content from the Jinfo Research Focus, "Source Expertise - What It Means in a Google World" in a convenient PDF package for download and offline reading. Includes the key insights: What you should sacrifice to focus on...


Jinfo Subscription Insights and Actions from the Research Focus "Strategic Alignment of IS and IT"
Thursday, 14th April 2016

This end of Focus report collects a full thematic index of content from the Jinfo Research Focus, "Strategic Alignment of IS and IT" in a convenient PDF package for download and offline reading. Includes the key insights: Alignment with IT Happens at Every Level - 5 Things You Can...


Jinfo Subscription Jinfo Research into Relationships Between IS and IT
Thursday, 31st March 2016

Robin Neidorf presents analysis of the Jinfo Survey, "Relationship Between Information Services and IT", covering areas such as: Organisational structures Reporting lines Whether activities are outsourced Headcount of staff Numbers of employees they support Control the IS and...


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