Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Blog Research update - peer support online or in-person
Thursday, 10th May 2018

Do you drive improvements or are you swept along by change? Find out how our latest Research Focus can help put you firmly in charge of leading your team and driving innovation.


Jinfo Blog Jinfo for information strategy
Thursday, 3rd May 2018

Finding the time to focus on the future isn't easy for any leader, but it is an essential element of strategic thinking. Jinfo's director of research, Robin Neidorf, provides some tips and links to Jinfo resources that can help.


Jinfo Blog Insight 3 from Research Focus - strategise, streamline or stop
Tuesday, 1st May 2018

Moving away from day-to-day, transactional tasks, is an effort for us all. Find out how Jinfo's latest Insights and Actions report can help you to focus on the future and push back on tasks which don't aid strategy or streamlining.


Jinfo Blog Research update - is your team fit for the future?
Friday, 27th April 2018

Does your team have the consultancy and influencing skills needed to be a true strategic partner to the business? Find out how our latest Research Focus can help.


Jinfo Blog Join us at the Perfect Information Conference - brainteasers, bright ideas and breakthroughs
Tuesday, 24th April 2018

Don't miss our sessions and workshops on strategy, value and team skills. Join us at this year's Perfect Information Conference in May, network with peers and come away inspired. There's a special Jinfo discount code too.


Jinfo Blog Insight 2 from Research Focus - continuous improvement is essential
Tuesday, 24th April 2018

Find out how Jinfo's latest Insights and Actions report can help you be an effective leader equipped with "the right stuff" to lead and inspire your information team.


Jinfo Blog Insight 1 from Research Focus - get the right stuff
Wednesday, 18th April 2018

In the first insight from our Research Focus, "The information team with the right stuff", we examine why soft skills are so critical to success for today's successful information teams.


Jinfo Blog Research update - imagine your moonshot, the information team with the right stuff
Friday, 13th April 2018

Find out more about our Research Focus, "The information team with the right stuff", and download your copy of our Insights and Actions report. Find out how to cultivate a team capable of placing information expertise at the strategic centre of your organisation.


Jinfo Blog Jinfo for content purchasing
Thursday, 5th April 2018

If you're responsible for content purchasing for your organisation, don't miss this blog by Jinfo's director of research, Robin Neidorf, as she highlights alternative ways to manage your portfolio, justify purchases and gain a more proactive relationship with your stakeholders. She also presents a round-up of Jinfo's most relevant articles, reports and reviews for people responsible for buying content and content products.


Jinfo Subscription Jinfo information team research (part 4 - barriers to success and how to overcome them)
Thursday, 5th April 2018

In the final part of her analysis of Jinfo's latest research, into rethinking the role of information teams, director of research, Robin Neidorf, examines the five primary barriers to achieving change in information services plus suggestions on how to overcome them and transform information work for the team and end-users.


Jinfo Subscription Jinfo information team research (part 3 - essential skills for a successful future)
Monday, 2nd April 2018

Jinfo's director of research, Robin Neidorf, continues analysis of Jinfo's latest research, into rethinking the role of information teams. What are the four fundamental areas of future information services? What skills do you need to carry out higher level analysis? How important are information qualifications versus technical or business  acumen or diplomas? Why is resilience so important?


Jinfo Subscription Jinfo information team research (part 2 - rethinking the role of information teams)
Friday, 30th March 2018

Jinfo's director of research, Robin Neidorf, presents analysis of Jinfo's latest research, into rethinking the role of information teams. Can we learn lessons from the role of other shared services, such as HR and IT? What do departments need to give up to get to a more strategic level of service provision? What's the new vision for information teams?


Jinfo Subscription Jinfo information team research (part 1 - introduction)
Thursday, 29th March 2018

How can you create a thriving, valuable information team and how can you convince the C-suite of its value? Jinfo's director of research, Robin Neidorf, introduces Jinfo's latest research into rethinking the role of information teams.


Jinfo Blog Research update - streamlined Subscription
Thursday, 29th March 2018

The Jinfo Subscription is now easier than ever to use and packed with even more value.


Jinfo Subscription Q&A with Acquire Media - impact of their acquisition by Newscycle
Friday, 23rd March 2018

We interview Brad Scher, president of Acquire Media, to get insight into the acquisition of Acquire Media, producer of the NewsEdge platform, by NEWSCYCLE Solutions and find out how it will bring more sources and publishers into NewsEdge, as well as added impetus for innovation.


Jinfo Subscription How to refashion information teams into client-serving consultancies
Thursday, 15th March 2018

Information teams are moving away from transactional work to more consultative roles. This requires not just new skills but a change in mindset and information managers need to foster the right culture to support this transition. As part of the Jinfo Research Focus, "The information team with the right stuff", Robin Neidorf, Jinfo's director of research, explains how to refashion information teams to instil a new consultancy mindset, including work plans, staff appraisals, team meetings, mentoring, peer support and networking.


Jinfo Blog Research update - information specific to your role remit
Thursday, 15th March 2018

Find out more about Jinfo's sharpened focus on the three key information management roles we support.


Jinfo Blog Research update - proactively plan for data analytics
Friday, 2nd March 2018

Are you proactively planning for a data-driven future? Find out more.


Jinfo Blog Research update - bringing you research-based practical insights
Thursday, 15th February 2018

Find out how Jinfo brings you research-based practical insights and what smart information teams are working on in 2018.


Jinfo Blog Jinfo for optimising your research service
Wednesday, 14th February 2018

Are you applying service reengineering techniques to optimise your research team? Jinfo's director of research, Robin Neidorf, explains how it can help.


Jinfo Blog Insight 3 from Research Focus - leverage soft skills and learn use-cases
Friday, 2nd February 2018

In the third and final insight from the Research Focus, "Stake your claim in the success of data analytics", Jinfo's director of research, Robin Neidorf, examines why skills such as resilience and influencing power are as important as mastering the art of the use-case.


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Reports by Robin Neidorf:


Jinfo Subscription Research Focus Insights and Actions "The information team with the right stuff"
Tuesday, 10th April 2018

What does a thriving, valuable information team need to be and need to deliver to its organisation? And how do we get there from today's starting point? These are urgent questions that compete for mental energy with the day-to-day challenges of running a busy service. Every information team...


Jinfo Subscription Jinfo research - rethinking the role of information teams
Monday, 9th April 2018

As part of Jinfo's Research Focus,"The information team with the right stuff", we conducted 14 in-depth interviews with respondents across five sectors such as finance, consulting, and manufacturing, to tease out what a thriving, valuable information team should look like, what it needs to...


Jinfo Subscription Jinfo benchmarking report - finance and insurance
Friday, 16th February 2018

This report shows Jinfo’s benchmarking data on information services based on data collected through January 2018. In addition to review of the full dataset of 33 respondents, this report looks at results specific to the seven respondents from the financial services and insurance...


Jinfo Subscription Research Focus Insights and Actions "Stake your claim in the success of data analytics"
Thursday, 11th January 2018

This "Insights and Actions" report presents: The top 3 insights from Jinfo's director of research, Robin Neidorf The practical actions you should take to stay ahead And the full thematic index of content from the Jinfo Research Focus, "Stake your claim in the success of data...


Jinfo Subscription Jinfo model for improving upwards communication
Wednesday, 10th January 2018

A monthly report is an underused tool for effectively communicating the information centre's value. Use our model for improving upwards communication to see how you can report hard data and qualitative results in a more meaningful and influential way to your line managers; and complete our...


Jinfo Subscription Jinfo survey - data analytics needs and concerns 2017
Friday, 22nd December 2017

As part of Jinfo's Research Focus, "Stake your claim in the success of data analytics" , we surveyed respondents about their data analytics needs and concerns, including reporting lines for analytics projects, types of internal and external data projects, skill gaps in information centres, and...


Jinfo Subscription Overview - Usecasehub from Evalueserve
Friday, 15th December 2017

In this overview we report on our early insight into Evalueserve's beta product, Usecasehub. The tool is designed to create a process framework for your company's portfolio of analytics projects from idea generation through to measurement. It's aimed at improving results, speed of time-to-market...


Jinfo Subscription Jinfo current awareness survey 2017
Wednesday, 4th October 2017

As part of Jinfo's  Research Focus, "Define and manage value for current awareness" , we surveyed 120 respondents across the world and across industries about their current awareness resources and services provided. This report includes analysis of the survey in five sections:...


Jinfo Subscription Subscription update for information services management
Monday, 4th September 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Manzama In our new product...


Jinfo Subscription Jinfo model for basic benchmarking
Monday, 4th September 2017

Use our model for basic benchmarking to carry out an internal assessment of your organisation against the results of our in-depth benchmarking interviews and survey. Find out how you fit the models and where you differ, and whether you need to make adjustments to optimise your structure and...


Jinfo Subscription Insights and Actions report from the Research Focus "Benchmark information roles - optimise your structure"
Thursday, 6th July 2017

This Insights & Actions Report collects a full thematic index of content from the Jinfo Research Focus, "Benchmark information roles - optimise your structure" in a convenient PDF package for download and offline reading. Includes the key insights: The "right" model can be a lot of...


Jinfo Subscription Benchmark information services - optimise your structure
Wednesday, 5th July 2017

As part of Jinfo's Research Focus, "Benchmark information roles - optimise your structure" , we researched variables that contribute to the visibility, value and strategic importance of information expertise in successful companies. This report includes: Introduction Overview...


Jinfo Subscription Subscription update for information services management
Friday, 2nd June 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Mini review of Overleaf Overleaf is a software tool...


Jinfo Subscription How to make your deliverables carry your message
Thursday, 4th May 2017

Project reports and results for clients, "deliverables", are one of the tangible outputs of an information centre's expertise. Robin Neidorf explains how some simple adjustments can transform such reports and help to demonstrate the value of the information services department. "The...


Jinfo Subscription Subscription update for information services management
Friday, 28th April 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Comintelli Intelligence2day...


Jinfo Subscription Insights and Actions Report from the Research Focus "Developing an information-savvy workforce through strategic alignments"
Tuesday, 4th April 2017

This Insights and Actions Report collects a full thematic index of content from the Jinfo  Research Focus, "Developing an information-savvy workforce through strategic alignments"  in a convenient PDF package for download and offline reading. Includes the key insights:...


Jinfo Subscription Subscription update for information services management
Thursday, 30th March 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Springer R&D Springer for...


Jinfo Subscription Jinfo survey on developing an information-savvy workforce - 2017
Friday, 24th March 2017

As part of Jinfo's Research Focus "Developing an information-savvy workforce through strategic alignments" , we surveyed how organisations are leveraging the skills and expertise of information professionals to improve information literacy amongst workers. Jinfo's director of research,...


Jinfo Subscription Subscription update for information services management
Monday, 27th February 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product Review of Credinform Globas-i -...


Jinfo Subscription Insights and actions report from the Research Focus "Data analytics - ready your information service"
Thursday, 22nd December 2016

This Insights & Actions report collects a full thematic index of content from the Jinfo Research Focus, "Data analytics - ready your information service" in a convenient PDF package for download and offline reading. Includes the key insights: Source expertise at the centre of...


Jinfo Subscription Jinfo survey on data analytics - 2016
Thursday, 8th December 2016

As part of Jinfo's current Research Focus "Data analytics - ready your information service", we surveyed how analytics is showing up in organisations. Robin Neidorf analyses the results and: Highlights intriguing evidence as to the way that information staff are positioning themselves and...


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The information team with the right stuff"The information team with the right stuff"

This Research Focus provides analysis, expert articles, product reviews, webinars and Community sessions on how information teams can adapt and evolve to meet the new skills required in today's dynamic environment. (April - June 2018).

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Latest: Jinfo Newsletter No.494 09 May 2018