Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Blog Research update - "What's the value?" Show the ROI
Thursday, 24th September 2020

With all the pressures this year, you're probably having to prioritise your time more than ever. Our prioritisation worksheet can help you justify the time and effort needed for value chain analysis.


Jinfo Blog Research update - pilot your organisation in the direction of value
Thursday, 10th September 2020

Our Consulting Pilot on Value Chain can help you make the case for value chain analysis. Tailor your pilot to the unique characteristics, goals and challenges of your organisation with knowledge, guidance and the industry-wide perspective of our analysts.


Jinfo Blog Research update - Questions about value chain... answered
Thursday, 20th August 2020

Join Jinfo's free online discussions in September and find out how value chain analysis can transform your information service, using real-world experiences of customers and providing exercises you can start immediately.


Jinfo Blog Research update - Let's talk about value and how to communicate it
Thursday, 6th August 2020

Join the conversation on value chain analysis by signing up to one of Jinfo's free online discussions in September and find out how you can use this transformative process to measure against your organisation's goals.


Jinfo Blog Facing the ROI challenge? Value chain analysis is the answer
Monday, 27th July 2020

The challenge of connecting information to business goals like efficiency, innovation and generating revenue is top of mind for most information teams. Use Jinfo's framework of analysing value chains to demonstrate ROI, connect information with business outcomes, and develop metrics-based dialogue with stakeholders in terms they understand.


Jinfo Blog Research update - Measure impact - analyse your value chain
Thursday, 23rd July 2020

To demonstrate and improve value you need to be able to define it. Find out how Jinfo's Focus on Value Chain can help you measure, report and increase the value of your information team.


Jinfo Blog Research update - risk assessment for every information team
Thursday, 9th July 2020

Jinfo offers a wide range of resources, including our latest Briefings, a confidential online service tailored to your needs and our Focus on Risk Assessment. Find out how we can help you in our latest newsletter.


Jinfo Subscription Putting the value chain together
Thursday, 2nd July 2020

This article looks at how to compile effective reports to demonstrate the value of information expertise and products and show stakeholders that an investment of resources in this area is beneficial to the business overall. It also includes a practical worksheet to help you develop your reporting framework.

Note: This article is part of the Focus on Value Chain.


Jinfo Subscription Measurement - selecting and collecting data
Monday, 29th June 2020

If you've been working through the activities in our recent series of articles on the value chain, you'll no doubt be some way towards creating your own set of components of success for your organisation, covering innovation, risk management and revenue. This article guides you in the next steps on this journey by helping you define and use your datapoints to optimise your workflow.

Note: This article is part of the Focus on Value Chain.


Jinfo Blog Research update - the risky business of information licensing
Thursday, 25th June 2020

Although you may not be able to attend in-person industry events this spring, you can still count on Jinfo for its wealth of resources and remote events to support your information licensing and risk assessment needs. Find out what's coming up in our latest newsletter.


Jinfo Subscription Your contributions to the value chain
Wednesday, 17th June 2020

In this article, we take a closer look at the value chain and how you can further business goals such as efficiency, innovation, and risk management. Find out how you can document information products and services to enhance the value of information.

Note: This article is part of the Focus on Value Chain.


Jinfo Subscription How well do you know the value chain?
Tuesday, 16th June 2020

Whilst many information teams are already aware of the information needs of their users and its value, there's always room for improvement. The activity outlined in this article will help you reassess your assumptions about the components of success, whether for efficiency, innovation or risk management and help you better understand the value chain.

Note: This article is part of the Focus on Value Chain.


Jinfo Blog Research update - Think about - and act on - information risk assessment
Thursday, 11th June 2020

Taking time to think and exchange ideas about the challenges of business information is an important way to support your organisation so why not sign up for Jinfo's next Community session and give yourself this valuable time to think. 


Jinfo Subscription Defining success through the value chain
Wednesday, 10th June 2020

To demonstrate the value of your information strategy, you need to be specific about your goals. This article looks at how you can do this using Jinfo's value chain and covers the examples of efficiency, innovation, risk management and transparency, amongst others.

Note: This article is part of the Focus on Value Chain.


Jinfo Blog Research update - What happens if...? Take action on risk assessment
Thursday, 28th May 2020

Find out why risk assessments are so important to your organisation by delving into Jinfo's vast range of resources on this topic, including articles, webinars and consulting assessments.


Jinfo Subscription Risk assessment on information licensing
Thursday, 14th May 2020

Licensing third-party information comes with risks relating to access, security, accuracy and cost. Assess these risks so that you can prioritise how to address them.

Note: This article is part of the Focus on Risk Assessment.


Jinfo Blog Research update - Stop and assess your risks - practical resources for information risk
Thursday, 14th May 2020

In these challenging times where information is more visible than ever, the need to assess your risk becomes ever more pressing. Jinfo can provide you with the practical tools and guidance to help you manage these information-related risks.


Jinfo Subscription Risk assessment on information value
Monday, 11th May 2020

Information teams are fully aware of their value but knowing how to communicate it to the organisation is key to bridging the gap between perception and value and reducing risk. This article helps you assess that risk and includes a worksheet to help you document your current value foundations.

Note: This article is part of the Focus on Risk Assessment.


Jinfo Blog Remote information teams assess their risks
Thursday, 7th May 2020

The challenging times we work in have thrown risk assessment into sharp focus, and present major challenges to information teams getting used to working remotely. This blog sets out the big questions teams must ask of themselves as they seek to demonstrate the value they bring to organisations.


Jinfo Subscription Risk assessment on information team management
Thursday, 7th May 2020

Working remotely within a team can initially be plain sailing but after a few weeks, productivity may begin to be adversely affected. To enable you to address the long-term risks of managing your information team, we have developed a worksheet to help you analyse and improve the key components of team management including, communication, collaboration, culture and accountability.

Note: This article is part of the Focus on Risk Assessment.


Jinfo Subscription Risk assessment on information service quality
Tuesday, 5th May 2020

Whilst your business may be running smoothly now, have you considered what would happen if an unexpected event interrupted your ability to provide a continuous, high-quality service? This article looks at some of the challenges that could arise along with a practical worksheet you can use to address them.

Note: This article is part of the Focus on Risk Assessment.


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Reports by Robin Neidorf:


Jinfo Subscription Jinfo survey - challenges facing information teams
Monday, 8th June 2020

Jinfo recently carried out a market research survey on behalf of Springer Nature designed to elicit the opinions of corporate information centres on open access materials, products and services and how they determine value. The report provides analysis of user feedback from 108 respondents...


Jinfo Subscription Jinfo survey - the role of information professionals in a data-driven world
Thursday, 27th February 2020

This three-part report looks at the survey responses of information professionals to gauge current data-related needs and expertise amongst information teams. This report includes three chapters: Part 1 - introduction and survey population Part 2 - evolving roles of information...


Jinfo Subscription Jinfo model - closing the confidence gap
Wednesday, 5th February 2020

This model looks at the results of Jinfo's research on the professional landscape for information teams in the data-driven world, including how confident they feel in a number of data-related areas such as information sourcing and licensing. It also offers a framework for evaluating your own...


Jinfo Subscription Jinfo model - real-world ROI of external data
Thursday, 16th January 2020

To some, it may seem as if the ongoing value of the external data sources your organisation invests in is hard to quantify. Jinfo's model will guide you in developing your own approach, and show how your business goals should set the context on how to gauge return on investment. By Robin...


Jinfo Subscription Research Focus Insights and Actions "The Information Centre of Excellence - commercial, consultative, collaborative"
Monday, 6th January 2020

The flexible model of an Information Centre of Excellence developed through Jinfo's research provides a framework for evaluating and improving your strategy, operations and impact by: balancing focus on information strategy enabling end-users throughout the organisation to access the...


Jinfo Subscription Alignment with the Information Centre of Excellence model
Thursday, 12th December 2019

Jinfo recently spoke to the heads of seven information services in order to better understand what contributes to an Information Centre of Excellence with our model as an example. We asked them to map their current services to the model and self-assess their departments with regard to the key...


Jinfo Subscription Improving success through project piloting
Thursday, 21st November 2019

In a series of articles on project piloting, we look at what it is, why it's important and how you can successfully implement projects with the use of carefully crafted purpose statements and a pilot plan. We'll also explore what you need to do at the end of every pilot project to increase its...


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019
Thursday, 7th November 2019

Jinfo's research into purchasing trends and preferences in the UK legal market is now in its ninth year and for this year's survey we aimed for a more refined approach to create closer alignment between our questions relating to what teams value and the satisfaction ratings given to specific...


Jinfo Subscription Maturity model on remote teams
Tuesday, 29th October 2019

Jinfo's maturity model for successful remote teams is based on variables that make it successful including structure, process, transparency and governance. This model explores each of these in more detail with a particular focus on operations and communications. Use these as a gauge to...


Jinfo Subscription Jinfo model - "pillars of service"
Monday, 7th October 2019

Your department probably has many areas of expertise that can be clustered together to form a "pillar of service" and this model explores what they are, how to define them and some worksheets to help you develop them. By Robin Neidorf


Jinfo Subscription Jinfo model - recipe capture and optimisation
Monday, 7th October 2019

Having an optimised workflow involves making more efficient use of people's time and to do this you need to identify common activities by creating a "recipe" for each of them. This model looks at how you and others can achieve this with the help of our framework which enables you to make the best...


Jinfo Subscription Jinfo model - "known fors"
Wednesday, 2nd October 2019

Realising your value as an information professional within your organisation is key. Jinfo's model "known fors", a visioning activity that can be used as part of the strategic planning process, can help you clarify where you have the best opportunity to provide value within the organisation....


Jinfo Subscription Research Focus Insights and Actions "Intelligence systems - intelligence 2020"
Tuesday, 1st October 2019

In the 10 years plus we've been researching developments in news and current awareness, we've predicted and then seen a significant shift from current awareness to intelligence systems. However, the concept of "intelligence" can be difficult to describe let alone measure. Its purpose may be...


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020
Monday, 23rd September 2019

Every year since 2007, Jinfo has been surveying its customers about their preferences in relation to news aggregation services and current awareness. This year's survey results reveal how current awareness and intelligence systems are managed and deployed throughout the organisation. The...


Jinfo Subscription Adopting technology for discovery 2019
Wednesday, 21st August 2019

Jinfo's research on discovery tools and priorities looks at the adoption of technology for content discovery by information professionals across a range of industries. Now in its third year, we set out to build on research from the last two years with a focus on science-based research...


Jinfo Subscription Jinfo model - measuring the impact of current awareness
Thursday, 1st August 2019

In the age of measuring value, it's important to be able to determine the ROI of your current awareness service. Jinfo's model breaks down the variables of value and guides you through the process of determining what you're trying to achieve, how well you are achieving it, and the balance of...


Jinfo Subscription Jinfo model - evaluating information products
Wednesday, 24th July 2019

Jinfo has been conducting in-depth product reviews for over 15 years and during that time we've been able to devise a model to help us better evaluate information products. Find out how our model can make the product evaluation process easier for you by saving time and informing your work with...


Jinfo Subscription Documenting the value chain
Friday, 5th July 2019

As part of Jinfo's Research Focus, "Benchmark information services - progressing towards transformation" , we look at how the information team adds value to the business in six different areas, from growing revenue to smarter decisions. In each area we identify the steps you take in the value...


Jinfo Subscription Research Focus Insights and Actions "Benchmark information services - progressing towards transformation"
Friday, 28th June 2019

Now in its third year, Jinfo's benchmarking Research Focus is a unique resource specific to information professionals and essential for information centres around the world. In this report you'll discover our top three insights from our director of research, Robin Neidorf plus links to help...


Jinfo Subscription Jinfo benchmarking research 2019
Friday, 28th June 2019

As part of Jinfo's Research Focus, "Benchmark information services - progressing towards transformation" , we have added to the previous two years' worth of data in areas including organisational structure, team size, areas of strategic focus and approach to content purchasing and licensing. The...


Jinfo Subscription Jinfo model - reporting into central strategy
Tuesday, 18th June 2019

Although not that common, there's been an increase in the number of information teams reporting into a central strategy group. It offers a strategic approach to addressing the most important cross-departmental challenges of the business and as a result, we're likely to see more organisations...


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