Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Subscription Practical tips on evolving to a Centre of Excellence
Monday, 11th March 2019

One of the biggest challenges facing information teams is balancing the time they invest in the urgency of the inbox against the bigger picture of where they know they need to go. The centrepiece of Jinfo's Information Centre of Excellence model is a focus on information strategy - you can't maintain that focus if your attention is constantly being pulled in a dozen directions. The best information teams use strategy on an ongoing basis and this article looks at how you can better optimise the time you have to do this.


Jinfo Blog Research update - the two things you need in order to optimise
Thursday, 7th March 2019

The key to workflow optimisation isn't a better project management tool, or a smarter knowledgebase, or a mobile app, or additional headcount. You don't need a new system. You need to make more of what you already have.


Jinfo Subscription What are your variables in evolving to a Centre of Excellence?
Tuesday, 5th March 2019

Over the past few years, Jinfo has increasingly heard from information teams who want to increase the visibility of their resources, better support end-users in their work, both new and advanced, improve their approach to user training, and find ways to embed third-party information directly into the users' workflow. This article looks at ways information teams can address these challenges and highlights specific use-cases in the areas of technology, pharmaceuticals, and manufacturing.


Jinfo Subscription Work ON the business not IN the business
Monday, 4th March 2019

Creating the time and space to focus on information strategy is of paramount importance to an information team but this can often feel like a luxury with so many other things competing for our time. This article looks at how you can go about creating the space to work on the business and not just in it. In particular, it expands on direction, management, and legwork enabling you to think clearly about your strategic goals and how they flow down into project plans and actual activities.


Jinfo Subscription Jinfo model of an Information Centre of Excellence
Friday, 1st March 2019

An Information Centre of Excellence is a forward-looking model designed by Jinfo that can be used to help an organisation mitigate risk and make use of the opportunities of information and data resources. This article explores the central elements of this model and how it can be used to help end-users and deliver value within your organisation. Adopting this model will help you envision and plan your future as an Information Centre of Excellence.


Jinfo Blog Research update - optimisation at your fingertips
Thursday, 21st February 2019

Learn how Jinfo's Subscription resources and consulting offerings help your get more value from the same (or smaller) headcount. Whether it's webinars on improving efficiency, competency frameworks or examples of how technology is transforming industries, we've got something to shape your thinking and inform your action plans.


Jinfo Subscription Components of a business (part 2 - partners, evaluation and continuous improvement)
Friday, 15th February 2019

Here we look at how partnership management, evaluation and continuous improvement and future planning fit into running a successful information centre. Jinfo's director of research, Robin Neidorf, also examines the importance of future planning and why this is essential element of how you manage your department on behalf of the interests of your larger organisation.


Jinfo Subscription Components of a business (part 1 - design, delivery and customer relations)
Thursday, 14th February 2019

In the first of a two-part article, we look at what it takes to run a thriving information centre, focusing in particular on service design, service delivery and customer relations. Part two will focus on partnership management, evaluation and continuous improvement and future planning.


Jinfo Blog Jinfo for optimising your research service
Wednesday, 13th February 2019

There's a basic formula for improving optimisation services for teams, and Jinfo helps teams apply those principles. We break down big ideas into manageable bits, while remaining flexible and adaptable and holding you (gently) accountable for progress. Learn more about Jinfo for team optimisation and how we can help your team build sustainable habits and achieve its goals.


Jinfo Blog Research update - always be in beta, as an accidental technologist
Friday, 8th February 2019

Fast-moving companies use continuous improvement to fuel success and growth. For information teams, continuous improvement can be challenging and hard to prioritise. Learn new approaches in our "Insights and Actions" report.


Jinfo Blog Jinfo for information strategy
Thursday, 31st January 2019

Technology offers our field exciting opportunities, but also time-consuming distractions. Cut through the hype and the pet projects that may be thrown at you by working from YOUR strategy, based on what you know is best, to build opportunities and minimise risk for your business.


Jinfo Blog Insight 3 from Research Focus on technology - technology never stands still
Wednesday, 30th January 2019

Access the final insight from our Research Focus, "The accidental technologist - where your expertise meets the new world". Request our Insights and Actions report for our suggestions on applying continuous improvement in a ever-changing technology environment.


Jinfo Blog Research update - what's your superpower in our tech-enriched world?
Thursday, 24th January 2019

New technologies like visualisation, customisation and analytics are powerful and exciting; applying them effectively requires attention to the fundamentals that information professionals know how to address. Learn how to leverage your superpower as an information professional in this research update.


Jinfo Blog Insight 2 from Research Focus on technology - core information skills are a superpower
Thursday, 17th January 2019

Read our second insight from our Research Focus, "The accidental technologist - where your expertise meets the new world". Find out how your research and information skills can remain relevant in this brave new world and access our new report.


Jinfo Blog Jinfo for content purchasing
Monday, 14th January 2019

Do you have a strategy and vision for using data strategically and effectively? Do you feel on top of the move from purchasing information products to licensing data sources? Read our blog from Jinfo's director of research, Robin Neidorf, to find out how Jinfo resources and events can help.


Jinfo Blog Insight 1 from Research Focus on technology - know your context
Friday, 11th January 2019

Read the first insight from our Research Focus, "The accidental technologist - where your expertise meets the new world". Find out which variables you need to weigh up when making decisions on new technology purchases and access our new report.


Jinfo Blog Research update - ask the right questions about tech skills
Thursday, 10th January 2019

Access our new Insights and Actions report to find out how to ensure your skills and department are tech-ready.


Jinfo Subscription Jinfo survey on technology readiness (part 3 - organisational expectations)
Monday, 24th December 2018

In the final analysis of the survey results on on technology culture, readiness, and priorities, Jinfo's director of research, Robin Neidorf, examines questions relating to the organisational environment in which participants work and the effect this has on strategy, decision-making, technology evaluation and adoption, and discusses what impact you can have on your environment.


Jinfo Blog Research update - the perils of being too good at your job
Thursday, 20th December 2018

Are you one of the many information professionals who makes the complex job they do look easy? Avoid being sidelined - find out how to better communicate your value.


Jinfo Subscription Jinfo survey on technology readiness (part 2 - investigation of solutions)
Monday, 17th December 2018

A whole host of new technologies are available today or are set to transform the information landscape tomorrow. But working out where to invest time and resources in new technologies can present a dilemma. In the second part of our report on Jinfo's research into technology culture, readiness and priorities, Robin Neidorf reveals the technologies rated as both urgent and non-urgent by information teams.


Jinfo Subscription Jinfo survey on technology readiness (part 1 - introduction)
Friday, 14th December 2018

Keeping your technology knowledge updated as well as keeping up with other areas of information centre expertise is a challenge. Robin Neidorf reports on Jinfo's research into technology culture, readiness and priorities, including plans and priorities for 2019, and how technology projects are addressed by information teams.


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Reports by Robin Neidorf:


Jinfo Subscription Jinfo model - components of a business
Tuesday, 26th February 2019

Use Jinfo's model to help you run your information centre as a business-within-a-business. Our resources will help you map your information centre and start plotting where you want to make improvements, plus allow you to identify how you want your centre to look in two or three years, and which...


Jinfo Subscription Market landscape - key facets of intelligence systems
Thursday, 31st January 2019

This report examines key differentiators between current awareness and intelligence systems and identifies how developed key facets such as visualisation, taxonomy and newsletter tools are in four key intelligence systems: Digimind Intelligence Knowledge360 M-Brain Intelligence...


Jinfo Subscription Research Focus Insights and Actions "The accidental technologist - where your expertise meets the new world"
Thursday, 10th January 2019

Today's information professionals need tech skills to secure their place as strategic advisers to the business but keeping up with this fast-moving technology-fuelled world can seem impossible. In this Research Focus we examine how to be tech-savvy in order to be good advisers and partners...


Jinfo Subscription Jinfo survey on technology readiness in information centres
Friday, 4th January 2019

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we surveyed 65 respondents from around the world and a variety of industries to get their views on the character and culture of technology use and adoption in customer organisations; how...


Jinfo Subscription Jinfo report on technology clusters
Wednesday, 21st November 2018

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we set out to make sense of the complex technological environment and reviewed the wide range of technologies and challenges that our customers asked us to cover, in order to develop...


Jinfo Subscription Jinfo model - mapping technology readiness
Wednesday, 24th October 2018

Use Jinfo's model to map how stakeholder relationships can affect the successful introduction and uptake of technology, and how organisational-wide projects can be encouraged to flourish. Produced by Robin Neidorf  


Jinfo Subscription Jinfo current awareness survey 2018
Wednesday, 19th September 2018

As part of Jinfo's Research Focus, "Intelligence systems - beyond awareness to action" , we surveyed 102 respondents around the world and across a variety of industries about their current awareness resources and services provided. We look at whether Factiva and Nexis still dominate the...


Jinfo Subscription Jinfo model - automation and optimisation
Tuesday, 28th August 2018

Use Jinfo's model to see what the common pitfalls and less than optimal practices are in automation and optimisation, and how to move towards best practice in your own information centre and organisation. Produced by Robin Neidorf


Jinfo Subscription Jinfo model - intelligence systems
Tuesday, 21st August 2018

This Jinfo model for intelligence systems is based on our research and analysis of the changes in technology and user expectations impacting on current awareness and resulting in a move towards meeting the higher-value need for intelligence that directly supports business action. We identify the...


Jinfo Subscription Jinfo model - current awareness provision
Wednesday, 8th August 2018

This Jinfo model for current awareness provision reflects what we have identified as best practice for information teams providing current awareness services. It will help you to take a close look at what is time-consuming at each step in this model, and then consider ways to apply technology to...


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2018
Monday, 16th July 2018

Now in the eighth iteration of research into purchasing trends and preferences in the UK legal market, this year's results reflect the changes that digital and online sources and trends towards automation are having on the industry. This report: Introduces the findings Reports on...


Jinfo Subscription Research Focus Insights and Actions "Benchmark information roles - Jinfo models of excellence"
Friday, 13th July 2018

Benchmarking and measuring your information service against others is essential in order to move forwards and progress.  The second year of Jinfo's unique benchmarking research examines the key facets which can transform information centres from transactional to strategic and...


Jinfo Subscription Jinfo benchmarking research 2018
Thursday, 5th July 2018

As part of Jinfo's  Research Focus, "Benchmark information roles - Jinfo models of excellence" , we conducted a survey plus in-depth interviews to document how information expertise is applied in different organisations, regardless of the industry, size of the team, or presence of a...


Jinfo Subscription Jinfo model - maturity model for value-based operations
Friday, 29th June 2018

This Jinfo maturity model for value-based operations runs through five facets of a value-based information service and helps you identify where you are in terms of stakeholder relations, and data and processes. Produced by Robin Neidorf  


Jinfo Subscription Jinfo model - scaling services and capacity management
Tuesday, 19th June 2018

Are you struggling to reshape your team or processes to better service high-value information work? This Jinfo model details four facets of team management that will allow you to scale services and optimise your team's capacity. Produced by Robin Neidorf  


Jinfo Subscription Jinfo model - maturity model for query management
Wednesday, 13th June 2018

Query management remains the backbone of many information centres. This Jinfo model identifies key systems and processes from intake through response to management of enquiries. Use this model to identify where your information centre currently sits and how to move towards greater maturity....


Jinfo Subscription Research Focus Insights and Actions "The information team with the right stuff"
Tuesday, 10th April 2018

What does a thriving, valuable information team need to be and need to deliver to its organisation? And how do we get there from today's starting point? These are urgent questions that compete for mental energy with the day-to-day challenges of running a busy service. Every information team...


Jinfo Subscription Jinfo research - rethinking the role of information teams
Monday, 9th April 2018

As part of Jinfo's Research Focus,"The information team with the right stuff", we conducted 14 in-depth interviews with respondents across five sectors such as finance, consulting, and manufacturing, to tease out what a thriving, valuable information team should look like, what it needs to...


Jinfo Subscription Jinfo benchmarking report - finance and insurance
Friday, 16th February 2018

This report shows Jinfo’s benchmarking data on information services based on data collected through January 2018. In addition to review of the full dataset of 33 respondents, this report looks at results specific to the seven respondents from the financial services and insurance...


Jinfo Subscription Research Focus Insights and Actions "Stake your claim in the success of data analytics"
Thursday, 11th January 2018

This "Insights and Actions" report presents: The top 3 insights from Jinfo's director of research, Robin Neidorf The practical actions you should take to stay ahead And the full thematic index of content from the Jinfo Research Focus, "Stake your claim in the success of data...


Jinfo Subscription Jinfo model - improving upwards communication
Wednesday, 10th January 2018

A monthly report is an underused tool for effectively communicating the information centre's value. Use our model for improving upwards communication to see how you can report hard data and qualitative results in a more meaningful and influential way to your line managers; and complete our...


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