Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Blog Research update - new models for successful information services
Thursday, 20th September 2018

Find out how Jinfo's models can help you close the gap between today's reality and your desired future for your information centre.


Jinfo Subscription Jinfo current awareness survey (part 4 - primary suppliers)
Monday, 17th September 2018

Jinfo's director of research, Robin Neidorf, presents the final part of our current awareness survey results exploring the needs, preferences and goals of information professionals with regard to news content and current awareness provision. This article gives feedback on specific feedback relating to their primary products for current awareness, including Factiva, Nexis, FT, Bloomberg, Westlaw and CEDROM-SNI, as well as platform suppliers InfoDesk and LexisNexis Publisher.


Jinfo Subscription Jinfo current awareness survey (part 3 - determining value)
Thursday, 13th September 2018

As part of our Research Focus, "Intelligence systems - beyond awareness to action", we present the third part of our current awareness survey results exploring the needs, preferences and goals of information professionals with regard to news content and current awareness provision. This article looks at overall expenses, the breadth and depth of reach of a service, and how much time the information team puts into delivering the service and how it reaches its audience.


Jinfo Subscription Jinfo current awareness survey (part 2 - core components)
Wednesday, 12th September 2018

As part of Jinfo's Research Focus, "Intelligence systems - beyond awareness to action", we present part two of our Jinfo current awareness survey in relation to the needs, preferences and goals of information professionals with regard to news content and current awareness provision. This article looks specifically at what information teams rely on for source material to feed systems and what technology and tools are used to support management, delivery and measurement of the service.


Jinfo Subscription Jinfo current awareness survey (part 1 - introduction)
Thursday, 6th September 2018

It's been ten years since Jinfo first surveyed information professionals to find out about their needs, preferences and goals in relation to news content and current awareness provision. The project has evolved over time to factor in issues relating to the use of technology to improve workflow and enhance ROI, the balance of premium and non-cost sources, and what methods they were using to try and measure the value and impact of current awareness service provision. This article introduces the results from 2018's survey, including areas such as the provision of time and staff.


Jinfo Blog Research update - the easiest quiz you'll take this autumn
Thursday, 6th September 2018

Take some time to step back, re-energise and strategise. Find out how Jinfo's benchmarking research can help.


Jinfo Subscription State of the industry - overview of current awareness suppliers
Monday, 3rd September 2018

In the second of a two-part article looking at the differences between current awareness and intelligence platforms and how information professionals interact with the workflow of both systems, Robin Neidorf looks at some of the key suppliers in this area, their product offerings as well as some of the key differences between them.


Jinfo Blog Jinfo for optimising your research service
Friday, 31st August 2018

If you're seeking to optimise your team's performance, benchmark against others in your industry or reporting line, or move towards automation and optimisation, Jinfo's latest resources and events can help. Jinfo's director of research, Robin Neidorf, highlights what's most relevant to those responsible for leading teams of researchers, including a preview of our original research on current awareness and intelligence systems.


Jinfo Blog Research update - preparing for the busy end of year
Thursday, 23rd August 2018

It's time to take stock of skills, strategy and positioning. Find out how Jinfo resources can help.


Jinfo Blog Research update - are you ready for the next 20 years of information strategy?
Thursday, 9th August 2018

Jinfo celebrates 20 years and its 500th Newsletter today and we're focused on helping you adapt and thrive for the next 20 years.


Jinfo Blog Current awareness survey - preliminary results and call to participate
Thursday, 9th August 2018

We reveal the initial findings from this year's current awareness research, and there's still time to participate and give your views.


Jinfo Blog Jinfo for information strategy
Thursday, 9th August 2018

Which variables contribute to information centre and services success - and how much are they influenced by industry, reporting line and staffing? Jinfo's director of research, Robin Neidorf, highlights research and resources from Jinfo's Research Focus, "Benchmark information roles - Jinfo models of excellence", as well as tools and articles to help you extend your influence and communicate better.


Jinfo Subscription State of the industry - current awareness or intelligence platform?
Wednesday, 1st August 2018

This article looks at the differences between current awareness and intelligence platforms and gives an overview of how information professionals interact with the workflow of both systems. It also looks at some of the products in this space such as Newsdesk, Attensa, Northern Light SinglePoint, Knowledge360, along with features, what to look for in a system, and explores elements such as newsletters and machine learning.


Jinfo Blog Insight 3 from Research Focus on benchmarking - you can measure value
Friday, 27th July 2018

The final insight from Jinfo's Research Focus, "Benchmark information roles - Jinfo models of excellence" is around measuring and influencing the value you bring to the organisation. Find out more from our director of research, Robin Neidorf.


Jinfo Blog Research update - what information teams need for meaningful measurement
Thursday, 26th July 2018

Do you feel you've got the data or knowhow to benchmark your information service? Find out how Jinfo can help.


Jinfo Blog Insight 2 from Research Focus on benchmarking - leverage technology
Monday, 23rd July 2018

The second insight from Jinfo's Research Focus, "Benchmark information roles - Jinfo models of excellence" is around using technology to save time and create value-add. Find out more from our director of research, Robin Neidorf.


Jinfo Subscription UK legal research 2018 (part 4 - overall management of content portfolio)
Monday, 23rd July 2018

In the final part of our research into purchasing patterns and preferences in the top 200 law firms in the UK, we analyse data relating to preferences over time - this is the eighth year of our research. We look at how purchasers make value judgements about products such as LexisLibrary, LexisPSL, Westlaw UK and Practical Law, and the importance of elements such as duplication of content and format of products.


Jinfo Blog Participate in our current awareness research
Thursday, 19th July 2018

Participate in this year's current awareness survey and receive a copy of the results as a thank you.


Jinfo Subscription UK legal research 2018 (part 3 - content and technology of specific products)
Wednesday, 18th July 2018

In part three of our research into purchasing patterns and preferences in the top 200 law firms in the UK, we analyse data relating to the four main products which serve the industry: LexisLibrary, LexisPSL, Westlaw UK and Practical Law, including commentary around pricing, interface, search and content.


Jinfo Blog Jinfo for content purchasing
Wednesday, 18th July 2018

Content purchasing and licensing is an essential plank of information and research services. Here Jinfo's director of research, Robin Neidorf, discusses key challenges such as negotiating prices and measuring and communicating value. She also curates Jinfo's most relevant recent articles, reports and reviews for people responsible for buying content and content products.


Jinfo Subscription UK legal research 2018 (part 2 - relative importance of different facets of product value)
Tuesday, 17th July 2018

Find out what this year's research into purchasing patterns and preferences amongst the top 200 law firms in the UK reveals around defining product value, how content and technology facets are rated, and what additional features or services law firm buyers would want to see in their key products.


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Reports by Robin Neidorf:


Jinfo Subscription Jinfo current awareness survey 2018
Wednesday, 19th September 2018

As part of Jinfo's Research Focus, "Intelligence systems - beyond awareness to action" , we surveyed 102 respondents around the world and across a variety of industries about their current awareness resources and services provided. We look at whether Factiva and Nexis still dominate the...


Jinfo Subscription Jinfo model - automation and optimisation
Tuesday, 28th August 2018

Use Jinfo's model to see what the common pitfalls and less than optimal practices are in automation and optimisation, and how to move towards best practice in your own information centre and organisation. Produced by Robin Neidorf


Jinfo Subscription Jinfo model - intelligence systems
Tuesday, 21st August 2018

This Jinfo model for intelligence systems is based on our research and analysis of the changes in technology and user expectations impacting on current awareness and resulting in a move towards meeting the higher-value need for intelligence that directly supports business action. We identify the...


Jinfo Subscription Jinfo model - current awareness provision
Wednesday, 8th August 2018

This Jinfo model for current awareness provision reflects what we have identified as best practice for information teams providing current awareness services. It will help you to take a close look at what is time-consuming at each step in this model, and then consider ways to apply technology to...


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2018
Monday, 16th July 2018

Now in the eighth iteration of research into purchasing trends and preferences in the UK legal market, this year's results reflect the changes that digital and online sources and trends towards automation are having on the industry. This report: Introduces the findings Reports on...


Jinfo Subscription Research Focus Insights and Actions "Benchmark information roles - Jinfo models of excellence"
Friday, 13th July 2018

Benchmarking and measuring your information service against others is essential in order to move forwards and progress.  The second year of Jinfo's unique benchmarking research examines the key facets which can transform information centres from transactional to strategic and...


Jinfo Subscription Jinfo benchmarking research 2018
Thursday, 5th July 2018

As part of Jinfo's  Research Focus, "Benchmark information roles - Jinfo models of excellence" , we conducted a survey plus in-depth interviews to document how information expertise is applied in different organisations, regardless of the industry, size of the team, or presence of a...


Jinfo Subscription Jinfo model - maturity model for value-based operations
Friday, 29th June 2018

This Jinfo maturity model for value-based operations runs through five facets of a value-based information service and helps you identify where you are in terms of stakeholder relations, and data and processes. Produced by Robin Neidorf  


Jinfo Subscription Jinfo model - scaling services and capacity management
Tuesday, 19th June 2018

Are you struggling to reshape your team or processes to better service high-value information work? This Jinfo model details four facets of team management that will allow you to scale services and optimise your team's capacity. Produced by Robin Neidorf  


Jinfo Subscription Jinfo model - maturity model for query management
Wednesday, 13th June 2018

Query management remains the backbone of many information centres. This Jinfo model identifies key systems and processes from intake through response to management of enquiries. Use this model to identify where your information centre currently sits and how to move towards greater maturity....


Jinfo Subscription Research Focus Insights and Actions "The information team with the right stuff"
Tuesday, 10th April 2018

What does a thriving, valuable information team need to be and need to deliver to its organisation? And how do we get there from today's starting point? These are urgent questions that compete for mental energy with the day-to-day challenges of running a busy service. Every information team...


Jinfo Subscription Jinfo research - rethinking the role of information teams
Monday, 9th April 2018

As part of Jinfo's Research Focus,"The information team with the right stuff", we conducted 14 in-depth interviews with respondents across five sectors such as finance, consulting, and manufacturing, to tease out what a thriving, valuable information team should look like, what it needs to...


Jinfo Subscription Jinfo benchmarking report - finance and insurance
Friday, 16th February 2018

This report shows Jinfo’s benchmarking data on information services based on data collected through January 2018. In addition to review of the full dataset of 33 respondents, this report looks at results specific to the seven respondents from the financial services and insurance...


Jinfo Subscription Research Focus Insights and Actions "Stake your claim in the success of data analytics"
Thursday, 11th January 2018

This "Insights and Actions" report presents: The top 3 insights from Jinfo's director of research, Robin Neidorf The practical actions you should take to stay ahead And the full thematic index of content from the Jinfo Research Focus, "Stake your claim in the success of data...


Jinfo Subscription Jinfo model - improving upwards communication
Wednesday, 10th January 2018

A monthly report is an underused tool for effectively communicating the information centre's value. Use our model for improving upwards communication to see how you can report hard data and qualitative results in a more meaningful and influential way to your line managers; and complete our...


Jinfo Subscription Jinfo survey - data analytics needs and concerns 2017
Friday, 22nd December 2017

As part of Jinfo's Research Focus, "Stake your claim in the success of data analytics" , we surveyed respondents about their data analytics needs and concerns, including reporting lines for analytics projects, types of internal and external data projects, skill gaps in information centres, and...


Jinfo Subscription Overview - Usecasehub from Evalueserve
Friday, 15th December 2017

In this overview we report on our early insight into Evalueserve's beta product, Usecasehub. The tool is designed to create a process framework for your company's portfolio of analytics projects from idea generation through to measurement. It's aimed at improving results, speed of time-to-market...


Jinfo Subscription Jinfo current awareness survey 2017
Wednesday, 4th October 2017

As part of Jinfo's  Research Focus, "Define and manage value for current awareness" , we surveyed 120 respondents across the world and across industries about their current awareness resources and services provided. This report includes analysis of the survey in five sections:...


Jinfo Subscription Subscription update for information services management
Monday, 4th September 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Manzama In our new product...


Jinfo Subscription Jinfo model for basic benchmarking
Monday, 4th September 2017

Use our model for basic benchmarking to carry out an internal assessment of your organisation against the results of our in-depth benchmarking interviews and survey. Find out how you fit the models and where you differ, and whether you need to make adjustments to optimise your structure and...


Jinfo Subscription Insights and Actions report from the Research Focus "Benchmark information roles - optimise your structure"
Thursday, 6th July 2017

This Insights & Actions Report collects a full thematic index of content from the Jinfo Research Focus, "Benchmark information roles - optimise your structure" in a convenient PDF package for download and offline reading. Includes the key insights: The "right" model can be a lot of...


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