Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Subscription Improving success through project piloting - what is piloting and why do it?
Tuesday, 19th November 2019

In the first of a series of articles, we look at the concept of piloting, why it's important and how you can more effectively implement pilots of projects and initiatives you may be involved in.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 4 - value of end-user experience)
Thursday, 7th November 2019

In the final part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at the user experience. We focused on how user-friendly a product was, how easy it was to find information, its personalisation options, and whether collaboration was supported.


Jinfo Blog Research update - Measure and improve ROI of your intelligence systems
Thursday, 7th November 2019

Can you measure and demonstrate ROI on your intelligence systems, and improve them over time? Jinfo's Research Focus 'Intelligence systems - intelligence 2020' shows you how.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 3 - value of technology and platform)
Wednesday, 6th November 2019

In the third part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at what participants value in relation to the technological features of key products in the legal landscape.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 2 - value of product content)
Tuesday, 5th November 2019

In the second part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at what participants value in the content of key products in the legal landscape.


Jinfo Blog Overcoming the inertia... of motion - Jinfo for information strategy
Tuesday, 5th November 2019

Strategy and optimisation are two sides of the same problem: the traps of culture and habit. Jinfo's director of research, Robin Neidorf, highlights resources that help you overcome inertia and make progress on strategy.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 1 - introduction, methodology and responses)
Monday, 4th November 2019

Read this year's research on purchasing patterns and preferences amongst the top 200 law firms in the UK. Find out how core legal products fit into the strategy, spending, and evolution of information services in UK law firms.


Jinfo Blog Insight 2 from Research Focus on Intelligence - the "value dance" of sources, tech and users
Monday, 4th November 2019

How do you determine the value of your intelligence system? In this latest blog, Robin Neidorf looks at how balancing the ongoing, three-way dance between ever-expanding source material, advances in technology and the foibles of user behaviour is the key to staying in front.


Jinfo Subscription Making objectives concrete - operationalising strategy in content acquisitions
Friday, 1st November 2019

It can be difficult to determine the monetary value of content as many factors come into play, including the objectives of the user, and the wider organisation and usage statistics only tell part of the story. This article looks at how to create a balanced and value-focused content portfolio with a particular focus on organisational objectives and provides practical next steps to help you focus your thinking on portfolio management.


Jinfo Blog Research update - Improve your balance of the three elements of intelligence
Thursday, 24th October 2019

Jinfo's latest newsletter points the way for information teams seeking how to balance the variables that allow them to filter and distribute business information to best effect.


Jinfo Blog Research update - Ramp up intelligence and deliver impact
Thursday, 10th October 2019

Find out how to make the best use of your time with Jinfo's research which is short, focused on action, and provides easy links to additional resources.


Jinfo Blog Insight 1 from Research Focus on Intelligence - change your mind, change your world
Tuesday, 1st October 2019

In what terms do you think of newsletters and alerts? As current awareness tools, or part of an intelligence system? In this Insight blog, Robin Neidorf describes how shifting towards the intelligence mindset can deliver important benefits to your business.


Jinfo Blog Research update - Don't get stuck at "now what?"
Thursday, 26th September 2019

Don't get stuck at 'now what?' - Jinfo's assessment and planning workshop shows you how to get the best of benchmarking.


Jinfo Subscription Comparison of satisfaction: Factiva and Nexis
Tuesday, 24th September 2019

Factiva from Dow Jones and Nexis from LexisNexis are the dominant players in the current awareness and intelligence markets, positions they have held for a long time. In this special survey, Jinfo seeks to establish what each product's users like and don't like about the services provided.


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020 (part 4 - evaluation)
Monday, 23rd September 2019

As part of our survey results looking at customer preferences in relation to news aggregation services and current awareness, we wanted to get a clearer view of how the provision of current awareness is changing and what respondents and their stakeholders want to get out of it. In this final part, we take a closer look at which activities they engage in with regard to the provision of current awareness and intelligence, how they track to measure the reach and value of current awareness, and its perceived importance within the organisation.


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020 (part 3 - satisfaction with primary suppliers)
Friday, 20th September 2019

In addition to gathering information about how information teams think about current awareness overall, we use our annual survey to gauge satisfaction with primary suppliers. In the third part of our survey results looking at customer preferences in relation to news aggregation services and current awareness, we look at customer satisfaction with primary suppliers of current awareness solutions such as Nexis.com and Dow Jones' Factiva.


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020 (part 2 - system components)
Thursday, 19th September 2019

In the second part of our survey results looking at customer preferences in relation to news aggregation services and current awareness, we look at which components are part of the provision of current awareness to an organisation and any premium products licensed for current awareness. In addition, we examine no-cost sources used, such as competitor websites and social media, as well as content aggregation platforms.


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020 (part 1 - introduction)
Wednesday, 18th September 2019

Jinfo has been surveying its customers about their preferences in relation to news aggregation services and current awareness since 2007 and our latest research brings a fresh perspective to this area. In this first part, we look at some of the organisations who took part in the survey, where and how current awareness and intelligence systems are managed and deployed throughout the organisation, and how much time is taken up with providing this service.


Jinfo Blog Research update - benchmarking is just the beginning
Thursday, 12th September 2019

Find out about our full range of benchmarking resources and how you can highlight the value of your information team.


Jinfo Blog Catch Up, Keep Up: Jinfo Webinars available to book now
Wednesday, 11th September 2019

Information professionals are as time-pressured as everyone else in business, but with Jinfo's Webinars and Community sessions - included in your subscription - have the opportunity to book out time to catch up with the latest developments in areas such as benchmarking, the ROI of current awareness, content purchasing and closing the "news is easy" gap. Each session offers unique content, with full speaker notes available to subscribers following sessions.


Jinfo Subscription Similarities and differences - current awareness and intelligence platforms
Wednesday, 4th September 2019

As part of its 2018 research, Jinfo identified eight facets through which we can compare and contrast current awareness platforms and intelligence systems. In this article, we take a closer look at these facets to help us understand the similarities and differences between them.


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Reports by Robin Neidorf:


Jinfo Subscription Maturity model on remote teams
Tuesday, 29th October 2019

Jinfo's maturity model for successful remote teams is based on variables that make it successful including structure, process, transparency and governance. This model explores each of these in more detail with a particular focus on operations and communications. Use these as a gauge to...


Jinfo Subscription Jinfo model - "pillars of service"
Monday, 7th October 2019

Your department probably has many areas of expertise that can be clustered together to form a "pillar of service" and this model explores what they are, how to define them and some worksheets to help you develop them. By Robin Neidorf


Jinfo Subscription Jinfo model - recipe capture and optimisation
Monday, 7th October 2019

Having an optimised workflow involves making more efficient use of people's time and to do this you need to identify common activities by creating a "recipe" for each of them. This model looks at how you and others can achieve this with the help of our framework which enables you to make the best...


Jinfo Subscription Jinfo model - "known fors"
Wednesday, 2nd October 2019

Realising your value as an information professional within your organisation is key. Jinfo's model "known fors", a visioning activity that can be used as part of the strategic planning process, can help you clarify where you have the best opportunity to provide value within the organisation....


Jinfo Subscription Research Focus Insights and Actions "Intelligence systems - intelligence 2020"
Tuesday, 1st October 2019

In the 10 years plus we've been researching developments in news and current awareness, we've predicted and then seen a significant shift from current awareness to intelligence systems. However, the concept of "intelligence" can be difficult to describe let alone measure. Its purpose may be...


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020
Monday, 23rd September 2019

Every year since 2007, Jinfo has been surveying its customers about their preferences in relation to news aggregation services and current awareness. This year's survey results reveal how current awareness and intelligence systems are managed and deployed throughout the organisation. The...


Jinfo Subscription Adopting technology for discovery 2019
Wednesday, 21st August 2019

Jinfo's research on discovery tools and priorities looks at the adoption of technology for content discovery by information professionals across a range of industries. Now in its third year, we set out to build on research from the last two years with a focus on science-based research...


Jinfo Subscription Jinfo model - measuring the impact of current awareness
Thursday, 1st August 2019

In the age of measuring value, it's important to be able to determine the ROI of your current awareness service. Jinfo's model breaks down the variables of value and guides you through the process of determining what you're trying to achieve, how well you are achieving it, and the balance of...


Jinfo Subscription Jinfo model - evaluating information products
Wednesday, 24th July 2019

Jinfo has been conducting in-depth product reviews for over 15 years and during that time we've been able to devise a model to help us better evaluate information products. Find out how our model can make the product evaluation process easier for you by saving time and informing your work with...


Jinfo Subscription Research Focus Insights and Actions "Benchmark information services - progressing towards transformation"
Friday, 28th June 2019

Now in its third year, Jinfo's benchmarking Research Focus is a unique resource specific to information professionals and essential for information centres around the world. In this report you'll discover our top three insights from our director of research, Robin Neidorf plus links to help...


Jinfo Subscription Jinfo benchmarking research 2019
Friday, 28th June 2019

As part of Jinfo's Research Focus, "Benchmark information services - progressing towards transformation" , we have added to the previous two years' worth of data in areas including organisational structure, team size, areas of strategic focus and approach to content purchasing and licensing. The...


Jinfo Subscription Jinfo model - reporting into central strategy
Tuesday, 18th June 2019

Although not that common, there's been an increase in the number of information teams reporting into a central strategy group. It offers a strategic approach to addressing the most important cross-departmental challenges of the business and as a result, we're likely to see more organisations...


Jinfo Subscription Jinfo model - reporting into knowledge and know-how
Monday, 17th June 2019

Whilst reporting into a knowledge and know-how line within a business is one of the most common lines of reporting in knowledge-based businesses and may at first seem like a natural fit for an information team, in practice, it can be one of the most challenging reporting lines of all. This model...


Jinfo Subscription Jinfo model - maturity model on the scalability of services
Tuesday, 4th June 2019

There are a number of variables involved in operating a scalable information service and this article looks at a few of these variables, including process and workflow, technology for communication and project management and visibility into capacity. It also looks at how you can assess your...


Jinfo Subscription Jinfo model - reporting into IT
Wednesday, 29th May 2019

In this report we look at how information teams align when they report into the IT function, including the strengths and weaknesses of this reporting structure along with ways the information service is able to successfully collaborate with this highly visible team. What can you do to maximise...


Jinfo Subscription Jinfo model - reporting into marketing
Tuesday, 28th May 2019

Here we look at how information teams align with different functions within an organisation, such as procurement and R&D. Another reporting line that isn't too common for information services is the marketing and communications function and with its wide range of communication channels, this type...


Jinfo Subscription Jinfo model - reporting into R&D
Monday, 27th May 2019

Reporting into R&D is usually a very strong position for information teams, where they are a core function within a team that is creating products and services for the business. Whilst their expertise can be leveraged, it may be difficult to find the right balance when serving all customers...


Jinfo Subscription Jinfo model - reporting into procurement or finance
Thursday, 23rd May 2019

This model looks at information teams that report into procurement or finance and some of the strengths and weaknesses of this reporting structure, including some recommendations on what to invest in and how to make the most of your expertise to support your organisation's goals. Other...


Jinfo Subscription Jinfo model - effective work with procurement
Monday, 20th May 2019

Content purchasing professionals can sometimes lock horns with their colleagues in procurement. In this report we look at how to bring together the varying priorities and perspectives - as well as how to find areas for collaboration. We explore areas including cost vs value, risk management,...


Jinfo Subscription Research Focus Insights and Actions "Creating an Information Centre of Excellence"
Friday, 5th April 2019

An Information Centre of Excellence delivers information and insight throughout an organisation through two primary mechanisms. Discover our articles, reports, webinars and Community sessions which build on Jinfo's flexible model, grounded in years of research, to describe, analyse and explain...


Jinfo Subscription Jinfo survey on developing an Information Centre of Excellence
Thursday, 4th April 2019

As part of Jinfo's Research Focus, "Creating an Information Centre of Excellence" , we surveyed 54 respondents from a range of industries, locations, and organisation sizes. We asked for their comments on three key strands of service: setting strategy, delivering expert services and...


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