Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020 (part 3 - satisfaction with primary suppliers)
Friday, 20th September 2019

In addition to gathering information about how information teams think about current awareness overall, we use our annual survey to gauge satisfaction with primary suppliers. In the third part of our survey results looking at customer preferences in relation to news aggregation services and current awareness, we look at customer satisfaction with primary suppliers of current awareness solutions such as Nexis.com and Dow Jones' Factiva.


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020 (part 2 - system components)
Thursday, 19th September 2019

In the second part of our survey results looking at customer preferences in relation to news aggregation services and current awareness, we look at which components are part of the provision of current awareness to an organisation and any premium products licensed for current awareness. In addition, we examine no-cost sources used, such as competitor websites and social media, as well as content aggregation platforms.


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020 (part 1 - introduction)
Wednesday, 18th September 2019

Jinfo has been surveying its customers about their preferences in relation to news aggregation services and current awareness since 2007 and our latest research brings a fresh perspective to this area. In this first part, we look at some of the organisations who took part in the survey, where and how current awareness and intelligence systems are managed and deployed throughout the organisation, and how much time is taken up with providing this service.


Jinfo Blog Research update - benchmarking is just the beginning
Thursday, 12th September 2019

Find out about our full range of benchmarking resources and how you can highlight the value of your information team.


Jinfo Blog Catch Up, Keep Up: Jinfo Webinars available to book now
Wednesday, 11th September 2019

Information professionals are as time-pressured as everyone else in business, but with Jinfo's Webinars and Community sessions - included in your subscription - have the opportunity to book out time to catch up with the latest developments in areas such as benchmarking, the ROI of current awareness, content purchasing and closing the "news is easy" gap. Each session offers unique content, with full speaker notes available to subscribers following sessions.


Jinfo Subscription Similarities and differences - current awareness and intelligence platforms
Wednesday, 4th September 2019

As part of its 2018 research, Jinfo identified eight facets through which we can compare and contrast current awareness platforms and intelligence systems. In this article, we take a closer look at these facets to help us understand the similarities and differences between them.


Jinfo Blog To manage capacity, know your objectives - Jinfo for optimising your information service
Monday, 2nd September 2019

How you optimise your information service will depend on your overall objectives. These will invariably change over time but Jinfo's research which captured and reported comparable data across a range of industries and organisations can help. Find out how else we can help you better align your skills and time with those of your customers.


Jinfo Blog Insight 3 from Research Focus on benchmarking - yes, you can measure impact
Tuesday, 27th August 2019

Are you confident that you've got the right metrics in place to demonstrate the value of your information service? Read our blog to doublecheck and find how you can move your metrics to the next level.


Jinfo Blog Research update - Information teams measuring impact
Thursday, 22nd August 2019

Highlighting the value your information team brings to stakeholders is vital. Find out how our analysis from our documenting the value chain report can help you make better decisions.


Jinfo Subscription Adopting technology for discovery 2019 (Fresh insights through smart technology)
Wednesday, 21st August 2019

In the final part of our report on Jinfo's research on discovery tools and priorities and the adoption of technology for finding content, we focus more specifically on the application of smart technologies to surface insights. We highlight some of the more popular databases used by respondents and how well they meet their needs.


Jinfo Subscription Adopting technology for discovery 2019 (Single point of entry/back-end integration)
Tuesday, 20th August 2019

In this fourth part of our report on Jinfo's research on discovery tools and priorities and the adoption of technology for finding content, we explore the importance of discovery through a single point of entry or back-end integration and which groups of users benefit most from this. We also find out which products or platforms respondents were using for this purpose.


Jinfo Subscription Adopting technology for discovery 2019 (Keeping up with technology)
Friday, 16th August 2019

Jinfo's research on discovery tools and priorities looks at the adoption of technology for content discovery by information professionals across a range of industries. The third part of our report looks at how survey respondents keep abreast of technology developments, whether it be training and workshops, updates from technology vendors, or professional associations. Also included are links to conferences and training workshops of value to those in information professional roles.


Jinfo Subscription Adopting technology for discovery 2019 (Foundation - definitions and desires)
Thursday, 15th August 2019

Jinfo's research on discovery tools and priorities looks at the adoption of technology for content discovery by information professionals across a range of industries. This second part of our report continues to look at how information professionals are engaging with new technologies and, in particular, at definitions of "discovery" and topics of interest within technology.


Jinfo Subscription Adopting technology for discovery 2019 (Introduction)
Wednesday, 14th August 2019

Now in its third year and building on research from the past couple of years, Jinfo's research on discovery tools and priorities looks at the adoption of technology for content discovery by information professionals across a range of industries. This first part of our report looks at the types of industries that respondents work in, as well as their target markets.


Jinfo Blog Research update - Benchmarking-based insights - what makes a good peer group?
Thursday, 8th August 2019

Benchmarking your information service requires good operational metrics about your department so you can make better decisions. Find out how Jinfo's useful resources and services can help you achieve this.


Jinfo Blog Jinfo for information strategy
Monday, 5th August 2019

How can you use Jinfo's benchmarking research to define and measure your highest value to the information centre? Jinfo's director of research, Robin Neidorf, highlights research and resources along with Jinfo's Consulting workshops.


Jinfo Blog Insight 2 from Research Focus on benchmarking - do you have your measurements?
Thursday, 1st August 2019

In order to benchmark your information service against other services you need data. Find out the top three variables you may be missing.


Jinfo Blog Research update - 2019 Benchmarking data - ready for your investigation and action
Thursday, 18th July 2019

Find out how to access the top three things all information managers should be thinking about and incorporating into their strategies.


Jinfo Blog Jinfo for content purchasing
Tuesday, 9th July 2019

Find out how you can adapt your thinking and approach to licensing to make the most of today's data options, and how the business context for value varies based on organisational goals and other factors.


Jinfo Blog Research update - reporting structure and other benchmarking insights
Thursday, 4th July 2019

Find out how you can move your service forwards using Jinfo's unique benchmarking research and tools - or take it to the next level with our bespoke reports.


Jinfo Blog Insight 1 from Research Focus on benchmarking - the most important variable may surprise you
Monday, 1st July 2019

As part of Jinfo's Research Focus, "Benchmark information services - progressing towards transformation", we identify which is the most influential datapoint for determining the highest value of and potential for your department in your organisation.


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Reports by Robin Neidorf:


Jinfo Subscription Adopting technology for discovery 2019
Wednesday, 21st August 2019

Jinfo's research on discovery tools and priorities looks at the adoption of technology for content discovery by information professionals across a range of industries. Now in its third year, we set out to build on research from the last two years with a focus on science-based research...


Jinfo Subscription Jinfo model - measuring the impact of current awareness
Thursday, 1st August 2019

In the age of measuring value, it's important to be able to determine the ROI of your current awareness service. Jinfo's model breaks down the variables of value and guides you through the process of determining what you're trying to achieve, how well you are achieving it, and the balance of...


Jinfo Subscription Jinfo model - evaluating information products
Wednesday, 24th July 2019

Jinfo has been conducting in-depth product reviews for over 15 years and during that time we've been able to devise a model to help us better evaluate information products. Find out how our model can make the product evaluation process easier for you by saving time and informing your work with...


Jinfo Subscription Research Focus Insights and Actions "Benchmark information services - progressing towards transformation"
Friday, 28th June 2019

Now in its third year, Jinfo's benchmarking Research Focus is a unique resource specific to information professionals and essential for information centres around the world. In this report you'll discover our top three insights from our director of research, Robin Neidorf plus links to help...


Jinfo Subscription Jinfo benchmarking research 2019
Friday, 28th June 2019

As part of Jinfo's Research Focus, "Benchmark information services - progressing towards transformation" , we have added to the previous two years' worth of data in areas including organisational structure, team size, areas of strategic focus and approach to content purchasing and licensing. The...


Jinfo Subscription Jinfo model - reporting into central strategy
Tuesday, 18th June 2019

Although not that common, there's been an increase in the number of information teams reporting into a central strategy group. It offers a strategic approach to addressing the most important cross-departmental challenges of the business and as a result, we're likely to see more organisations...


Jinfo Subscription Jinfo model - reporting into knowledge and know-how
Monday, 17th June 2019

Whilst reporting into a knowledge and know-how line within a business is one of the most common lines of reporting in knowledge-based businesses and may at first seem like a natural fit for an information team, in practice, it can be one of the most challenging reporting lines of all. This model...


Jinfo Subscription Jinfo model - maturity model on the scalability of services
Tuesday, 4th June 2019

There are a number of variables involved in operating a scalable information service and this article looks at a few of these variables, including process and workflow, technology for communication and project management and visibility into capacity. It also looks at how you can assess your...


Jinfo Subscription Jinfo model - reporting into IT
Wednesday, 29th May 2019

In this report we look at how information teams align when they report into the IT function, including the strengths and weaknesses of this reporting structure along with ways the information service is able to successfully collaborate with this highly visible team. What can you do to maximise...


Jinfo Subscription Jinfo model - reporting into marketing
Tuesday, 28th May 2019

Here we look at how information teams align with different functions within an organisation, such as procurement and R&D. Another reporting line that isn't too common for information services is the marketing and communications function and with its wide range of communication channels, this type...


Jinfo Subscription Jinfo model - reporting into R&D
Monday, 27th May 2019

Reporting into R&D is usually a very strong position for information teams, where they are a core function within a team that is creating products and services for the business. Whilst their expertise can be leveraged, it may be difficult to find the right balance when serving all customers...


Jinfo Subscription Jinfo model - reporting into procurement or finance
Thursday, 23rd May 2019

This model looks at information teams that report into procurement or finance and some of the strengths and weaknesses of this reporting structure, including some recommendations on what to invest in and how to make the most of your expertise to support your organisation's goals. Other...


Jinfo Subscription Jinfo model - effective work with procurement
Monday, 20th May 2019

Content purchasing professionals can sometimes lock horns with their colleagues in procurement. In this report we look at how to bring together the varying priorities and perspectives - as well as how to find areas for collaboration. We explore areas including cost vs value, risk management,...


Jinfo Subscription Research Focus Insights and Actions "Creating an Information Centre of Excellence"
Friday, 5th April 2019

An Information Centre of Excellence delivers information and insight throughout an organisation through two primary mechanisms. Discover our articles, reports, webinars and Community sessions which build on Jinfo's flexible model, grounded in years of research, to describe, analyse and explain...


Jinfo Subscription Jinfo survey on developing an Information Centre of Excellence
Thursday, 4th April 2019

As part of Jinfo's Research Focus, "Creating an Information Centre of Excellence" , we surveyed 54 respondents from a range of industries, locations, and organisation sizes. We asked for their comments on three key strands of service: setting strategy, delivering expert services and...


Jinfo Subscription Jinfo model - maturity model on team characteristics
Friday, 29th March 2019

Through its research, Jinfo has consistently found that strategic planning, team optimisation, and customer communications are vitally important when it comes to evolving into Centres of Excellence, but information teams don't always exhibit these characteristics. This article looks at how to...


Jinfo Subscription Jinfo model - components of a business
Tuesday, 26th February 2019

Use Jinfo's model to help you run your information centre as a business-within-a-business. Our resources will help you map your information centre and start plotting where you want to make improvements, plus allow you to identify how you want your centre to look in two or three years, and which...


Jinfo Subscription Market landscape - key facets of intelligence systems
Thursday, 31st January 2019

This report examines key differentiators between current awareness and intelligence systems and identifies how developed key facets such as visualisation, taxonomy and newsletter tools are in four key intelligence systems: Digimind Intelligence Knowledge360 M-Brain Intelligence...


Jinfo Subscription Research Focus Insights and Actions "The accidental technologist - where your expertise meets the new world"
Thursday, 10th January 2019

Today's information professionals need tech skills to secure their place as strategic advisers to the business but keeping up with this fast-moving technology-fuelled world can seem impossible. In this Research Focus we examine how to be tech-savvy in order to be good advisers and partners...


Jinfo Subscription Jinfo survey on technology readiness in information centres
Friday, 4th January 2019

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we surveyed 65 respondents from around the world and a variety of industries to get their views on the character and culture of technology use and adoption in customer organisations; how...


Jinfo Subscription Jinfo report on technology clusters
Wednesday, 21st November 2018

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we set out to make sense of the complex technological environment and reviewed the wide range of technologies and challenges that our customers asked us to cover, in order to develop...


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