Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Blog Insight 2 from Research Focus on technology - core information skills are a superpower
Thursday, 17th January 2019

Read our second insight from our Research Focus, "The accidental technologist - where your expertise meets the new world". Find out how your research and information skills can remain relevant in this brave new world and access our new report.


Jinfo Blog Jinfo for content purchasing
Monday, 14th January 2019

Do you have a strategy and vision for using data strategically and effectively? Do you feel on top of the move from purchasing information products to licensing data sources? Read our blog from Jinfo's director of research, Robin Neidorf, to find out how Jinfo resources and events can help.


Jinfo Blog Insight 1 from Research Focus on technology - know your context
Friday, 11th January 2019

Read the first insight from our Research Focus, "The accidental technologist - where your expertise meets the new world". Find out which variables you need to weigh up when making decisions on new technology purchases and access our new report.


Jinfo Blog Research update - ask the right questions about tech skills
Thursday, 10th January 2019

Access our new Insights and Actions report to find out how to ensure your skills and department are tech-ready.


Jinfo Subscription Jinfo survey on technology readiness (part 3 - organisational expectations)
Monday, 24th December 2018

In the final analysis of the survey results on on technology culture, readiness, and priorities, Jinfo's director of research, Robin Neidorf, examines questions relating to the organisational environment in which participants work and the effect this has on strategy, decision-making, technology evaluation and adoption, and discusses what impact you can have on your environment.


Jinfo Blog Research update - the perils of being too good at your job
Thursday, 20th December 2018

Are you one of the many information professionals who makes the complex job they do look easy? Avoid being sidelined - find out how to better communicate your value.


Jinfo Subscription Jinfo survey on technology readiness (part 2 - investigation of solutions)
Monday, 17th December 2018

A whole host of new technologies are available today or are set to transform the information landscape tomorrow. But working out where to invest time and resources in new technologies can present a dilemma. In the second part of our report on Jinfo's research into technology culture, readiness and priorities, Robin Neidorf reveals the technologies rated as both urgent and non-urgent by information teams.


Jinfo Subscription Jinfo survey on technology readiness (part 1 - introduction)
Friday, 14th December 2018

Keeping your technology knowledge updated as well as keeping up with other areas of information centre expertise is a challenge. Robin Neidorf reports on Jinfo's research into technology culture, readiness and priorities, including plans and priorities for 2019, and how technology projects are addressed by information teams.


Jinfo Blog Research update - why you should put off (some) planning for 2019
Thursday, 6th December 2018

You're likely at crunch time for content purchasing and licensing negotiations, read our advice on how to get through this busy phase.


Jinfo Blog Jinfo for optimising your research service
Thursday, 29th November 2018

How can you unpack and optimise your team's workflow and what are the key elements of workflow analysis? Find out and review the latest Jinfo reports, articles, webinars and Community sessions most relevant to managers running a research service.


Jinfo Blog Research update - take charge of renewal season
Thursday, 22nd November 2018

Vendor negotiations are a key part of content purchasing, find out how Jinfo's resources can strengthen your hand.


Jinfo Subscription How to use technology clusters
Friday, 16th November 2018

In our previous two articles on technology, we looked at the wide range of technologies and challenges an information team might need to understand as well as the goals and desired outcomes of technology and how they measure up to the types of tools you can include in your overall solution. This final article provides a framework for thinking about how you can use these analyses to help your team develop the necessary skills, resources and partnerships.


Jinfo Subscription Technology - focus on goals and desired results
Tuesday, 13th November 2018

Technology is not the only important factor in the success of a business, however, information professionals need to understand when and how to incorporate it to achieve organisational goals. We previously looked at groupings of different technologies that can be used to meet certain needs within an organisation and in this article, we look at the goals and desired outcomes of technology and how they measure up to the types of tools you can include in your overall solution.


Jinfo Subscription Mapping the complex technology environment
Friday, 9th November 2018

The ever-changing technological landscape presents new and diverse challenges for information professionals. Knowing which skills to cultivate in order to remain relevant and contribute to organisational initiatives in a meaningful way can also be confusing. A lot depends on organisational structure and priorities as well as the technology itself. This article tries to make sense of this complex environment by exploring a wide range of technologies and challenges an information team might need to understand.


Jinfo Blog Research update - what's so urgent about current awareness? We'll tell you
Thursday, 8th November 2018

Current awareness doesn't stand still and neither does the service you run to provide that intelligence - find out how to ensure your service is fit for the future.


Jinfo Blog Jinfo for information strategy
Monday, 5th November 2018

How can you use Jinfo's benchmarking research to establish comparisons for your information centre and how can you move your current awareness practice forwards? Jinfo's director of research, Robin Neidorf, highlights research and resources along with insights from Jinfo's Consulting work.


Jinfo Blog Insight 3 from Research Focus on intelligence systems - prepare to move to an intelligence system
Monday, 29th October 2018

Find out what the final insight from our Research Focus, "Intelligence systems - beyond awareness to action", means for the future of current awareness.


Jinfo Blog Research update - say hello to tomorrow's current awareness
Thursday, 25th October 2018

Is your current awareness portfolio centred on one or two premium subscriptions or are you capturing niche providers? Find out how current awareness is evolving and how to keep up.


Jinfo Blog Insight 2 from Research Focus on intelligence systems - the top aggregator positions are shifting
Monday, 22nd October 2018

Find out what the second insight from our Research Focus, "Intelligence systems - beyond awareness to action", means for you if you purchase or specify premium news content.


Jinfo Blog Introducing the customer engagement team
Tuesday, 16th October 2018

Meet the new customer engagement team and find out how they'll help you get the most out of your Subscription.


Jinfo Blog Insight 1 from Research Focus on intelligence systems - balance value and cost
Monday, 15th October 2018

Read the first insight from our Research Focus "Intelligence systems - beyond awareness to action" and find out what the best information teams are doing to stay ahead with current awareness provision.


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Reports by Robin Neidorf:


Jinfo Subscription Research Focus Insights and Actions "The accidental technologist - where your expertise meets the new world"
Thursday, 10th January 2019

Today's information professionals need tech skills to secure their place as strategic advisers to the business but keeping up with this fast-moving technology-fuelled world can seem impossible. In this Research Focus we examine how to be tech-savvy in order to be good advisers and partners...


Jinfo Subscription Jinfo survey on technology readiness in information centres
Friday, 4th January 2019

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we surveyed 65 respondents from around the world and a variety of industries to get their views on the character and culture of technology use and adoption in customer organisations; how...


Jinfo Subscription Jinfo report on technology clusters
Wednesday, 21st November 2018

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we set out to make sense of the complex technological environment and reviewed the wide range of technologies and challenges that our customers asked us to cover, in order to develop...


Jinfo Subscription Jinfo model - mapping technology readiness
Wednesday, 24th October 2018

Use Jinfo's model to map how stakeholder relationships can affect the successful introduction and uptake of technology, and how organisational-wide projects can be encouraged to flourish. Produced by Robin Neidorf  


Jinfo Subscription Jinfo current awareness survey 2018
Wednesday, 19th September 2018

As part of Jinfo's Research Focus, "Intelligence systems - beyond awareness to action" , we surveyed 102 respondents around the world and across a variety of industries about their current awareness resources and services provided. We look at whether Factiva and Nexis still dominate the...


Jinfo Subscription Jinfo model - automation and optimisation
Tuesday, 28th August 2018

Use Jinfo's model to see what the common pitfalls and less than optimal practices are in automation and optimisation, and how to move towards best practice in your own information centre and organisation. Produced by Robin Neidorf


Jinfo Subscription Jinfo model - intelligence systems
Tuesday, 21st August 2018

This Jinfo model for intelligence systems is based on our research and analysis of the changes in technology and user expectations impacting on current awareness and resulting in a move towards meeting the higher-value need for intelligence that directly supports business action. We identify the...


Jinfo Subscription Jinfo model - current awareness provision
Wednesday, 8th August 2018

This Jinfo model for current awareness provision reflects what we have identified as best practice for information teams providing current awareness services. It will help you to take a close look at what is time-consuming at each step in this model, and then consider ways to apply technology to...


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2018
Monday, 16th July 2018

Now in the eighth iteration of research into purchasing trends and preferences in the UK legal market, this year's results reflect the changes that digital and online sources and trends towards automation are having on the industry. This report: Introduces the findings Reports on...


Jinfo Subscription Research Focus Insights and Actions "Benchmark information roles - Jinfo models of excellence"
Friday, 13th July 2018

Benchmarking and measuring your information service against others is essential in order to move forwards and progress.  The second year of Jinfo's unique benchmarking research examines the key facets which can transform information centres from transactional to strategic and...


Jinfo Subscription Jinfo benchmarking research 2018
Thursday, 5th July 2018

As part of Jinfo's  Research Focus, "Benchmark information roles - Jinfo models of excellence" , we conducted a survey plus in-depth interviews to document how information expertise is applied in different organisations, regardless of the industry, size of the team, or presence of a...


Jinfo Subscription Jinfo model - maturity model for value-based operations
Friday, 29th June 2018

This Jinfo maturity model for value-based operations runs through five facets of a value-based information service and helps you identify where you are in terms of stakeholder relations, and data and processes. Produced by Robin Neidorf  


Jinfo Subscription Jinfo model - scaling services and capacity management
Tuesday, 19th June 2018

Are you struggling to reshape your team or processes to better service high-value information work? This Jinfo model details four facets of team management that will allow you to scale services and optimise your team's capacity. Produced by Robin Neidorf  


Jinfo Subscription Jinfo model - maturity model for query management
Wednesday, 13th June 2018

Query management remains the backbone of many information centres. This Jinfo model identifies key systems and processes from intake through response to management of enquiries. Use this model to identify where your information centre currently sits and how to move towards greater maturity....


Jinfo Subscription Research Focus Insights and Actions "The information team with the right stuff"
Tuesday, 10th April 2018

What does a thriving, valuable information team need to be and need to deliver to its organisation? And how do we get there from today's starting point? These are urgent questions that compete for mental energy with the day-to-day challenges of running a busy service. Every information team...


Jinfo Subscription Jinfo research - rethinking the role of information teams
Monday, 9th April 2018

As part of Jinfo's Research Focus,"The information team with the right stuff", we conducted 14 in-depth interviews with respondents across five sectors such as finance, consulting, and manufacturing, to tease out what a thriving, valuable information team should look like, what it needs to...


Jinfo Subscription Jinfo benchmarking report - finance and insurance
Friday, 16th February 2018

This report shows Jinfo’s benchmarking data on information services based on data collected through January 2018. In addition to review of the full dataset of 33 respondents, this report looks at results specific to the seven respondents from the financial services and insurance...


Jinfo Subscription Research Focus Insights and Actions "Stake your claim in the success of data analytics"
Thursday, 11th January 2018

This "Insights and Actions" report presents: The top 3 insights from Jinfo's director of research, Robin Neidorf The practical actions you should take to stay ahead And the full thematic index of content from the Jinfo Research Focus, "Stake your claim in the success of data...


Jinfo Subscription Jinfo model - improving upwards communication
Wednesday, 10th January 2018

A monthly report is an underused tool for effectively communicating the information centre's value. Use our model for improving upwards communication to see how you can report hard data and qualitative results in a more meaningful and influential way to your line managers; and complete our...


Jinfo Subscription Jinfo survey - data analytics needs and concerns 2017
Friday, 22nd December 2017

As part of Jinfo's Research Focus, "Stake your claim in the success of data analytics" , we surveyed respondents about their data analytics needs and concerns, including reporting lines for analytics projects, types of internal and external data projects, skill gaps in information centres, and...


Jinfo Subscription Overview - Usecasehub from Evalueserve
Friday, 15th December 2017

In this overview we report on our early insight into Evalueserve's beta product, Usecasehub. The tool is designed to create a process framework for your company's portfolio of analytics projects from idea generation through to measurement. It's aimed at improving results, speed of time-to-market...


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