Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Blog Research update - embedding strategy in content purchasing
Thursday, 23rd May 2019

Find out how to make continuous improvements to your content strategy and how to achieve more impactful reporting on results and value.


Jinfo Blog Research update - how to gain capacity and free your strategy
Thursday, 9th May 2019

Find out how you can use Jinfo's Subscription resources and Consulting workshops to analyse and re-engineer your work to create capacity and much-needed time for strategy.


Jinfo Blog Jinfo for information strategy
Wednesday, 8th May 2019

If you're responsible for information strategy, the active Research Focus, "Creating an Information Centre of Excellence", offers a wealth of resources, insights and tools.


Jinfo Subscription Four things content purchasing professionals can learn from procurement
Thursday, 2nd May 2019

In the last of three articles exploring the similarities between the roles of information and procurement professionals and the mutual expertise that can be exchanged as part of that, we look at what information professionals can gain by seeing the world through the perspective of procurement professionals, including the language used, the establishment of standards and frameworks, risk management and professional recognition.


Jinfo Subscription Four things procurement professionals need to understand about content purchasing
Wednesday, 1st May 2019

In the second article exploring the similarities between the roles of information and procurement professionals and the mutual expertise that can be exchanged as part of that, we look at how procurement professionals can develop awareness about content purchasing as well as the top four things we believe anyone involved with content licensing should know.


Jinfo Blog Insight 2 from Research Focus on excellence - six characteristics of team excellence
Tuesday, 30th April 2019

The most important characteristics for an Information Centre of Excellence to embody are defined here. Better yet, they're achievable with support from Jinfo's bevy of resources in this Research Focus.


Jinfo Subscription Mapping priorities - procurement and content purchasing
Monday, 29th April 2019

Information and procurement professionals' roles often overlap and their mutual expertise can bring value to their work. This article contrasts the perspectives and priorities of information and procurement teams and looks at the opportunities for collaboration between them.


Jinfo Blog Research update - 6 characteristics of Information Centres of Excellence
Thursday, 25th April 2019

Does your information team have the six characteristics we've identified as most important for success and sustainability? Find out more when you request our free insights emails for the Research Focus "Creating an Information Centre of Excellence" or log in to view our subscription content.


Jinfo Blog Research update - within reach, creating an Information Centre of Excellence
Thursday, 11th April 2019

A great information centre has a strategic vision for how an organisation makes the most of information. It acts on that strategy by balancing two areas of activity, which we delve into in our new Research Focus "Creating an Information Centre of Excellence".


Jinfo Blog Insight 1 from Research Focus on excellence - great teams need solid strategy
Friday, 5th April 2019

Jinfo's Centre of Excellence model creates clarity for information teams. We provide a research-based framework for developing what teams already are working towards while offering a roadmap for further planning, decision-making and service reengineering.


Jinfo Blog Jinfo for content purchasing
Thursday, 4th April 2019

Have you made the shift from a numbers-based approach to content purchasing to a more holistic approach based on results, value-add and impact on the business? This blog from our director of research, Robin Neidorf, will guide you on that journey to re-establishing your skills as a business essential.


Jinfo Subscription Jinfo survey on developing an Information Centre of Excellence (part 3 - success characteristics)
Wednesday, 27th March 2019

In the last of our articles on Jinfo's latest survey we look at how information teams apply the elements of Jinfo's Centre of Excellence model to their work and planning. Robin Neidorf examines some of the key skill areas, temperaments and characteristics needed to run a successful Centre of Excellence, from consulting and project management to commercial and more.


Jinfo Subscription Jinfo survey on developing an Information Centre of Excellence (part 2 - tools and partnerships)
Thursday, 21st March 2019

In our second article reporting on Jinfo's survey results on what makes an Information Centre of Excellence, we asked respondents about the core characteristics of an Information Centre of Excellence. We discuss the use of technology as well as the importance of stakeholders and partners. 


Jinfo Blog Research update - regain control with workflow optimisation
Thursday, 21st March 2019

We teach the Jinfo process for confronting the pressures of time using our acronym SOAPS: Streamline, Outsource, Automate and Push back or Stop doing. Learn more through our Subscription resources, Jinfo Consulting and more fundamental pieces available on our blog.


Jinfo Subscription Jinfo survey on developing an Information Centre of Excellence (part 1 - core services)
Tuesday, 19th March 2019

In this article, we explore the results of part one of our latest research survey which focuses on how information teams apply the elements of Jinfo's Centre of Excellence model to their work and planning. Respondents came from a wide range of industries, locations, and organisation sizes and were asked to identify how important each of the three core functions of an Information Centre of Excellence was to the work of their department.


Jinfo Subscription Practical tips on evolving to a Centre of Excellence
Monday, 11th March 2019

One of the biggest challenges facing information teams is balancing the time they invest in the urgency of the inbox against the bigger picture of where they know they need to go. The centrepiece of Jinfo's Information Centre of Excellence model is a focus on information strategy - you can't maintain that focus if your attention is constantly being pulled in a dozen directions. The best information teams use strategy on an ongoing basis and this article looks at how you can better optimise the time you have to do this.


Jinfo Blog Research update - the two things you need in order to optimise
Thursday, 7th March 2019

The key to workflow optimisation isn't a better project management tool, or a smarter knowledgebase, or a mobile app, or additional headcount. You don't need a new system. You need to make more of what you already have.


Jinfo Subscription What are your variables in evolving to a Centre of Excellence?
Tuesday, 5th March 2019

Over the past few years, Jinfo has increasingly heard from information teams who want to increase the visibility of their resources, better support end-users in their work, both new and advanced, improve their approach to user training, and find ways to embed third-party information directly into the users' workflow. This article looks at ways information teams can address these challenges and highlights specific use-cases in the areas of technology, pharmaceuticals, and manufacturing.


Jinfo Subscription Work ON the business not IN the business
Monday, 4th March 2019

Creating the time and space to focus on information strategy is of paramount importance to an information team but this can often feel like a luxury with so many other things competing for our time. This article looks at how you can go about creating the space to work on the business and not just in it. In particular, it expands on direction, management, and legwork enabling you to think clearly about your strategic goals and how they flow down into project plans and actual activities.


Jinfo Subscription Jinfo model of an Information Centre of Excellence
Friday, 1st March 2019

An Information Centre of Excellence is a forward-looking model designed by Jinfo that can be used to help an organisation mitigate risk and make use of the opportunities of information and data resources. This article explores the central elements of this model and how it can be used to help end-users and deliver value within your organisation. Adopting this model will help you envision and plan your future as an Information Centre of Excellence.


Jinfo Blog Research update - optimisation at your fingertips
Thursday, 21st February 2019

Learn how Jinfo's Subscription resources and consulting offerings help your get more value from the same (or smaller) headcount. Whether it's webinars on improving efficiency, competency frameworks or examples of how technology is transforming industries, we've got something to shape your thinking and inform your action plans.


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Reports by Robin Neidorf:


Jinfo Subscription Jinfo model - reporting into procurement or finance
Thursday, 23rd May 2019

This model looks at information teams that report into procurement or finance and some of the strengths and weaknesses of this reporting structure, including some recommendations on what to invest in and how to make the most of your expertise to support your organisation's goals. Other...


Jinfo Subscription Jinfo report - effective work with procurement
Monday, 20th May 2019

Content purchasing professionals can sometimes lock horns with their colleagues in procurement. In this report we look at how to bring together the varying priorities and perspectives - as well as how to find areas for collaboration. We explore areas including cost vs value, risk management,...


Jinfo Subscription Research Focus Insights and Actions "Creating an Information Centre of Excellence"
Friday, 5th April 2019

An Information Centre of Excellence delivers information and insight throughout an organisation through two primary mechanisms. Discover our articles, reports, webinars and Community sessions which build on Jinfo's flexible model, grounded in years of research, to describe, analyse and explain...


Jinfo Subscription Jinfo survey on developing an Information Centre of Excellence
Thursday, 4th April 2019

As part of Jinfo's Research Focus, "Creating an Information Centre of Excellence" , we surveyed 54 respondents from a range of industries, locations, and organisation sizes. We asked for their comments on three key strands of service: setting strategy, delivering expert services and...


Jinfo Subscription Jinfo model - maturity model on team characteristics
Friday, 29th March 2019

Through its research, Jinfo has consistently found that strategic planning, team optimisation, and customer communications are vitally important when it comes to evolving into Centres of Excellence, but information teams don't always exhibit these characteristics. This article looks at how to...


Jinfo Subscription Jinfo model - components of a business
Tuesday, 26th February 2019

Use Jinfo's model to help you run your information centre as a business-within-a-business. Our resources will help you map your information centre and start plotting where you want to make improvements, plus allow you to identify how you want your centre to look in two or three years, and which...


Jinfo Subscription Market landscape - key facets of intelligence systems
Thursday, 31st January 2019

This report examines key differentiators between current awareness and intelligence systems and identifies how developed key facets such as visualisation, taxonomy and newsletter tools are in four key intelligence systems: Digimind Intelligence Knowledge360 M-Brain Intelligence...


Jinfo Subscription Research Focus Insights and Actions "The accidental technologist - where your expertise meets the new world"
Thursday, 10th January 2019

Today's information professionals need tech skills to secure their place as strategic advisers to the business but keeping up with this fast-moving technology-fuelled world can seem impossible. In this Research Focus we examine how to be tech-savvy in order to be good advisers and partners...


Jinfo Subscription Jinfo survey on technology readiness in information centres
Friday, 4th January 2019

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we surveyed 65 respondents from around the world and a variety of industries to get their views on the character and culture of technology use and adoption in customer organisations; how...


Jinfo Subscription Jinfo report on technology clusters
Wednesday, 21st November 2018

As part of Jinfo's Research Focus, "The accidental technologist - where your expertise meets the new world" , we set out to make sense of the complex technological environment and reviewed the wide range of technologies and challenges that our customers asked us to cover, in order to develop...


Jinfo Subscription Jinfo model - mapping technology readiness
Wednesday, 24th October 2018

Use Jinfo's model to map how stakeholder relationships can affect the successful introduction and uptake of technology, and how organisational-wide projects can be encouraged to flourish. Produced by Robin Neidorf  


Jinfo Subscription Jinfo current awareness survey 2018
Wednesday, 19th September 2018

As part of Jinfo's Research Focus, "Intelligence systems - beyond awareness to action" , we surveyed 102 respondents around the world and across a variety of industries about their current awareness resources and services provided. We look at whether Factiva and Nexis still dominate the...


Jinfo Subscription Jinfo model - automation and optimisation
Tuesday, 28th August 2018

Use Jinfo's model to see what the common pitfalls and less than optimal practices are in automation and optimisation, and how to move towards best practice in your own information centre and organisation. Produced by Robin Neidorf


Jinfo Subscription Jinfo model - intelligence systems
Tuesday, 21st August 2018

This Jinfo model for intelligence systems is based on our research and analysis of the changes in technology and user expectations impacting on current awareness and resulting in a move towards meeting the higher-value need for intelligence that directly supports business action. We identify the...


Jinfo Subscription Jinfo model - current awareness provision
Wednesday, 8th August 2018

This Jinfo model for current awareness provision reflects what we have identified as best practice for information teams providing current awareness services. It will help you to take a close look at what is time-consuming at each step in this model, and then consider ways to apply technology to...


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2018
Monday, 16th July 2018

Now in the eighth iteration of research into purchasing trends and preferences in the UK legal market, this year's results reflect the changes that digital and online sources and trends towards automation are having on the industry. This report: Introduces the findings Reports on...


Jinfo Subscription Research Focus Insights and Actions "Benchmark information roles - Jinfo models of excellence"
Friday, 13th July 2018

Benchmarking and measuring your information service against others is essential in order to move forwards and progress.  The second year of Jinfo's unique benchmarking research examines the key facets which can transform information centres from transactional to strategic and...


Jinfo Subscription Jinfo benchmarking research 2018
Thursday, 5th July 2018

As part of Jinfo's  Research Focus, "Benchmark information roles - Jinfo models of excellence" , we conducted a survey plus in-depth interviews to document how information expertise is applied in different organisations, regardless of the industry, size of the team, or presence of a...


Jinfo Subscription Jinfo model - maturity model for value-based operations
Friday, 29th June 2018

This Jinfo maturity model for value-based operations runs through five facets of a value-based information service and helps you identify where you are in terms of stakeholder relations, and data and processes. Produced by Robin Neidorf  


Jinfo Subscription Jinfo model - scaling services and capacity management
Tuesday, 19th June 2018

Are you struggling to reshape your team or processes to better service high-value information work? This Jinfo model details four facets of team management that will allow you to scale services and optimise your team's capacity. Produced by Robin Neidorf  


Jinfo Subscription Jinfo model - maturity model for query management
Wednesday, 13th June 2018

Query management remains the backbone of many information centres. This Jinfo model identifies key systems and processes from intake through response to management of enquiries. Use this model to identify where your information centre currently sits and how to move towards greater maturity....


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