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Robin Neidorf
Director of Research

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Communities of Practice. Robin has has been working with Jinfo (formerly FreePint) since 2004 and is responsible for strategic planning, product development, relationship management, research and communications.

She ran a research and communications consulting business for 10 years, prior to joining Jinfo. As a consultant, she focused on strategic planning, using information to make better decisions, and creating effective audience-focused communications across different media.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Subscription Are content aggregation platforms meeting your needs?
Friday, 23rd June 2017

Jinfo recently ran a Community session in which the most popular aggregation platforms were scrutinised. Prior to the session, a short survey was sent out to registrants and this article outlines some of the perceived strengths and weaknesses of the most used platforms, including Acquire Media’s NewsEdge, LexisNexis Newsdesk, InfoDesk, Vable, Manzama, EditorEye, Attensa, Alacra and Northern Light. It also offers some tips on choosing your aggregation platform.


Jinfo Subscription Jinfo research on benchmarking information services (customers and services)
Thursday, 22nd June 2017

What does your information service do - and who do you do it for? In the second part of the analysis of Jinfo's benchmarking research, Robin Neidorf, Jinfo's director of research, looks at how information services define their customers, which groups are the main users of their services and how customers access their offerings.


Jinfo Subscription Does your information team possess "radical adaptability"?
Thursday, 22nd June 2017

We interview LIS career specialist and information consultant Kim Dority on how information professionals can futureproof their skills and spot new trends, and how senior leaders can support their staff to work in a more innovative and entrepreneurial way.


Jinfo Blog Research update - three immediate actions to drive strategy
Thursday, 22nd June 2017

Find out how you can sharpen your strategy saw in 12 minutes using Jinfo's resources.


Jinfo Subscription Jinfo research on benchmarking information services (understanding the environment)
Wednesday, 21st June 2017

Reporting lines for information services and information centres provide useful insights into whether the service is centralised or decentralised and the strengths and weaknesses of those models. In the first part of the analysis of Jinfo's benchmarking survey, Robin Neidorf, Jinfo's director of research, looks at reporting lines, the four key functions of information services and the impact of complementary services.


Jinfo Subscription Jinfo research on benchmarking information services (introduction)
Tuesday, 20th June 2017

This year Jinfo has launched its first benchmarking survey, something the industry and our customers have long been in need of. Jinfo's director of research, Robin Neidorf, introduces the scope, methodology and goals.


Jinfo Blog Jinfo for content purchasing
Wednesday, 14th June 2017

Evaluating content products and managing a comprehensive portfolio is a complex task. Jinfo's director of research, Robin Neidorf, identifies characteristics of the product's content, technology and the vendor's value proposition which must be considered prior to purchase.


Jinfo Blog Research update - capitalise on innovations and serendipity
Monday, 12th June 2017

Take the opportunity to meet our director of research, Robin Neidorf, at SLA Phoenix if you can, or attend the sessions she's running there.


Jinfo Subscription Launching Dow Jones DNA - licensing and customer considerations
Friday, 2nd June 2017

In part two of her interview with senior staff involved in the development of Dow Jones DNA, Robin Neidorf finds out how the company has been working with customers to get direct input from information professionals, how the licensing model works and the plans for future developments of the platform, partnerships and customer experience.


Jinfo Subscription Launching Dow Jones DNA - a platform for innovation and insights
Friday, 2nd June 2017

The new Dow Jones platform, Dow Jones DNA, integrates premium news and other Dow Jones data directly into workflows and builds insight capabilities through analytics. Robin Neidorf speaks to three senior staff closely involved in DNA's development to find out how this combination of Data, News and Analytics will aid insights and intelligence, and how DNA will fit with Factiva.


Jinfo Blog Research update - improved access to our research and insights
Thursday, 25th May 2017

Find out how we've reorganised our team for focused management on our Content, Community and Consulting services.


Jinfo Blog Jinfo for optimising your research service
Monday, 22nd May 2017

Here's how we recently answered a customer query into how best to organise your information services team to achieve better proactive planning and continuous improvement.


Jinfo Subscription SWOT analysis - the four main models of information centre management
Monday, 15th May 2017

Jinfo's benchmarking research has identified four main structural models for information services. Robin Neidorf presents key identifiers for each model, the strengths and weaknesses of each approach and works through the example of a regional model to discuss strategies to overcome weaknesses and build on strengths.


Jinfo Blog Research update - progress is fuelled by shared experiences
Thursday, 11th May 2017

Read our research and participate in our Community sessions to find out more about upskilling staff organisation-wide and freeing up time to focus on strategy.


Jinfo Blog Jinfo for information strategy
Thursday, 4th May 2017

How can you transition your information centre into becoming a true strategic resource rather than a transaction-focused service? Robin Neidorf identifies the essential steps to take.


Jinfo Subscription Why isn't benchmarking more straightforward?
Wednesday, 26th April 2017

Benchmarking might seem straightforward but in reality, it's anything but. In an ambitious new Research Focus, Jinfo aims to identify metrics which will provide actionable insight. Jinfo's director of research, Robin Neidorf, explains the methodology and topics covered.


Jinfo Blog Research update - identifying the great unknowns
Thursday, 20th April 2017

Find out how Jinfo can help you identify critical gaps - and how you can use our research to help bridge those gaps.


Jinfo Blog Jinfo for knowledge management
Wednesday, 12th April 2017

Do you feel your knowledge management function or skills lack visibility within the business? Which are the emerging products taking over from the likes of SharePoint? Find out more in our blog.


Jinfo Blog Strategic & sustainable improvements in workforce information skills require alignment with HR
Friday, 7th April 2017

The third and final insight from Jinfo's Research Focus, "Developing an information-savvy workforce through strategic alignments", discusses the benefits to the business of partnering with another key department to develop information skills.


Jinfo Blog Research update - improve your organisation's information skills
Thursday, 6th April 2017

Our latest Research Focus launches. Find out how you can apply the insights from "Developing an information-savvy workforce through strategic alignments" to your own organisation.


Jinfo Blog You are under-using your best opportunity to develop an information-savvy workforce
Wednesday, 5th April 2017

In the second of the insights from Jinfo's Research Focus, "Developing an information-savvy workforce through strategic alignments", director of research, Robin Neidorf, explains when is the optimum time to develop information literacy and embed information skills throughout the organisation.


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Reports by Robin Neidorf:


Jinfo Subscription Subscription update for information services management
Friday, 2nd June 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Mini review of Overleaf Overleaf is a software tool...


Jinfo Subscription How to make your deliverables carry your message
Thursday, 4th May 2017

Project reports and results for clients, "deliverables", are one of the tangible outputs of an information centre's expertise. Robin Neidorf explains how some simple adjustments can transform such reports and help to demonstrate the value of the information services department. "The...


Jinfo Subscription Subscription update for information services management
Friday, 28th April 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Comintelli Intelligence2day...


Jinfo Subscription Insights & Actions Report from the Research Focus "Developing an information-savvy workforce through strategic alignments"
Tuesday, 4th April 2017

This Insights & Actions Report collects a full thematic index of content from the Jinfo  Research Focus, "Developing an information-savvy workforce through strategic alignments"  in a convenient PDF package for download and offline reading. Includes the key insights:...


Jinfo Subscription Subscription update for information services management
Thursday, 30th March 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product review of Springer R&D Springer for...


Jinfo Subscription Jinfo survey on developing an information-savvy workforce - 2017
Friday, 24th March 2017

As part of Jinfo's Research Focus "Developing an information-savvy workforce through strategic alignments" , we surveyed how organisations are leveraging the skills and expertise of information professionals to improve information literacy amongst workers. Jinfo's director of research,...


Jinfo Subscription Subscription update for information services management
Monday, 27th February 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product Review of Credinform Globas-i -...


Jinfo Subscription Insights and actions report from the Research Focus "Data analytics - ready your information service"
Thursday, 22nd December 2016

This Insights & Actions report collects a full thematic index of content from the Jinfo Research Focus, "Data analytics - ready your information service" in a convenient PDF package for download and offline reading. Includes the key insights: Source expertise at the centre of...


Jinfo Subscription Jinfo survey on data analytics - 2016
Thursday, 8th December 2016

As part of Jinfo's current Research Focus "Data analytics - ready your information service", we surveyed how analytics is showing up in organisations. Robin Neidorf analyses the results and: Highlights intriguing evidence as to the way that information staff are positioning themselves and...


Jinfo Subscription Jinfo model for developing an approach to understanding and measuring value
Wednesday, 9th November 2016

Value is more than cost or usage, searches or seats; the definition varies across organisations and is hard to quantify. Jinfo's "Model for developing an approach to understanding and measuring value" which contains a number of activities to use in your own organisation to help you develop your...


Jinfo Subscription Research on UK legal purchasing preferences and needs 2016
Tuesday, 1st November 2016

Now in our seventh year of annual research into purchasing trends and preferences in the UK legal market, this year's results make interesting reading. This report: Introduces the findings Looks at whether content budgets are increasing, diminishing or remaining stable...


Jinfo Subscription Jinfo model of information expertise
Friday, 28th October 2016

Jinfo's "Model of information expertise" provides a plain-language explanation of what information professionals do and the value they provide to a business. It can be used to communicate with stakeholders and partners, as well as with people new to the profession. This model provides a...


Jinfo Subscription Jinfo survey on current awareness - 2016
Tuesday, 23rd August 2016

Robin Neidorf presents analysis of the Jinfo survey on current awareness, covering areas such as: Why the research focused on the use-case for current awareness Introduction to the methodology - survey and benchmarking exercise The variety of approaches to tackling current...


Jinfo Subscription Insights and Actions Report from the Research Focus "Source Expertise - What It Means in a Google World"
Monday, 27th June 2016

This End of Focus report collects a full thematic index of content from the Jinfo Research Focus, "Source Expertise - What It Means in a Google World" in a convenient PDF package for download and offline reading. Includes the key insights: What you should sacrifice to focus on...


Jinfo Subscription Insights and Actions from the Research Focus "Strategic Alignment of IS and IT"
Thursday, 14th April 2016

This end of Focus report collects a full thematic index of content from the Jinfo Research Focus, "Strategic Alignment of IS and IT" in a convenient PDF package for download and offline reading. Includes the key insights: Alignment with IT Happens at Every Level - 5 Things You Can...


Jinfo Subscription Jinfo Research into Relationships Between IS and IT
Thursday, 31st March 2016

Robin Neidorf presents analysis of the Jinfo Survey, "Relationship Between Information Services and IT", covering areas such as: Organisational structures Reporting lines Whether activities are outsourced Headcount of staff Numbers of employees they support Control the IS and...


Jinfo Subscription Model - How Mature is Your IS/IT Relationship?
Thursday, 24th March 2016

The Jinfo Webinar, " Shifting the Worldview around IS/IT Relationships: A First Step to Alignment ", aimed to help information services (IS) professionals gain a better understanding of the "worldview" of their colleagues in IT. In the webinar we discussed a maturity model, you can use this...


Jinfo Subscription Subscription Update for Information Services Management
Monday, 7th March 2016

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product Review of Key Note - Introduction Key...


Jinfo Subscription Market landscape - IT industry analysts
Friday, 12th February 2016

This report covers four key industry analysts: Forrester, Gartner, IDC and Ovum. Some of these firms are considered "indispensable", others a "must-have", all are influential - we look at their unique strengths and ask our customers for feedback on their experiences of working with these...


Jinfo Subscription Needs Analysis Model for Commodity Content
Tuesday, 9th February 2016

A needs analysis is an often-essential step for developing solutions to complex challenges. When you need to take into consideration the needs of diverse stakeholders or users, select from a number of different not-quite-comparable systems, and collaborate with many parts of your business, a...


Jinfo Subscription Index Report for the Topic Series "News, and Other Commodities"
Wednesday, 6th January 2016

This end of series report collects a full thematic index of content from the FreePint Topic Series "News, and Other Commodities" in a convenient PDF package for download and offline reading. Includes the themes: Strategy and Tools Product Reviews and Q&As with Vendors -...


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Latest: No.473 22nd June