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Robin Neidorf
Director of Research

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Communities of Practice. Robin has has been working with Jinfo (formerly FreePint) since 2004 and is responsible for strategic planning, product development, relationship management, research and communications.

She ran a research and communications consulting business for 10 years, prior to joining Jinfo. As a consultant, she focused on strategic planning, using information to make better decisions, and creating effective audience-focused communications across different media.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Blog Jinfo for content purchasing
Thursday, 16th March 2017

Are you being impacted by mergers and acquisitions affecting your content purchasing or existing content resources? Jinfo's director of research, Robin Neidorf, suggests some Jinfo resources to help overcome uncertainties and shifts in product development direction.


Jinfo Blog Research update - challenge, shape and validate your thinking
Thursday, 9th March 2017

Read our take on information trends plus our observations and need-to-know insights, whether you're in knowledge management or managing a team of researchers.


Jinfo Blog Jinfo feedback - benchmarking information services
Wednesday, 1st March 2017

Find out more about benchmarking your information services department against other organisations.


Jinfo Blog Jinfo for managing a research team
Tuesday, 14th February 2017

Which services provide the most value to your research customers? Which offer the most strategic input to the business? Jinfo's director of research, Robin Neidorf, looks at the key markers against which to evaluate your services.


Jinfo Blog Research update - are you on top of strategy?
Thursday, 9th February 2017

Join our facilitated Community sessions to talk to peers about the fundamental concerns affecting information strategy and value.


Jinfo Blog Jinfo for information strategy
Thursday, 2nd February 2017

What does it take to "own" information strategy for your business, and what skills and partnerships do you need to underpin that strategy?


Jinfo Blog Research update - is your organisation committed to information skills development?
Thursday, 26th January 2017

Find out how you can take part in our survey on developing an information-savvy workforce & get the results as a thank you.


Jinfo Blog Jinfo for knowledge management
Tuesday, 17th January 2017

Will we reach a point where internal information and subscription sources are as easy to search and access as those on Google? What responsibility do content owners and end-users have to make knowledge management run smoothly?


Jinfo Blog Complete our survey on developing an information-savvy workforce
Tuesday, 17th January 2017

Complete our survey on how to develop an information-savvy workforce through strategic alignments. As a thank you for participating, we'll email you a copy of the survey results on publication in March.


Jinfo Blog Research update - claim your stake in data analytics
Friday, 13th January 2017

Find out how to ensure your expertise is included early and effectively in data analytics projects.


Jinfo Blog Jinfo for content purchasing
Tuesday, 3rd January 2017

How au fait are content purchasers with purchasing data? How can you ensure you get data from information vendors that you can use in your own platforms, in a flexible way that suits your needs? Jinfo's director of research, Robin Neidorf, explains.


Jinfo Blog Insight 3 from Research Focus - be an essential part of data analytics projects
Friday, 30th December 2016

The third and final insight from Jinfo's Research Focus, "Data analytics - ready your information service", discusses how to overcome the "11th hour" request for input into analytics projects.


Jinfo Blog Insight 2 from Research Focus - why vendor dialogue matters
Friday, 23rd December 2016

In the second of the insights from Jinfo's Research Focus, "Data analytics - ready your information service", director of research, Robin Neidorf, explains why it's essential to start discussions with vendors NOW around data licensing.


Jinfo Blog Insight 1 from Research Focus - source expertise at the centre of success for data analytics
Tuesday, 20th December 2016

In the first of the insights from Jinfo's Research Focus, "Data analytics - ready your information service", director of research, Robin Neidorf, explains why information professionals' source expertise is central to the success of analytics projects.


Jinfo Blog Research update - be an essential part of business strategy
Thursday, 15th December 2016

How prepared are you for 2017? Use our Insights & Actions reports to focus your strategic planning.


Jinfo Subscription Jinfo survey on data analytics (part 3 - biggest concerns about analytics)
Monday, 12th December 2016

In our final analysis of Jinfo's survey on data analytics, Robin Neidorf discovers respondents' biggest concerns. What can you do with these concerns to help establish data analytics as a successful area of information practice for the information profession?


Jinfo Subscription Jinfo survey on data analytics (part 2 - current activities and attitudes around analytics)
Friday, 9th December 2016

Reporting on the second part of our data analytics survey and how analytics is showing up in organisations, Robin Neidorf finds out what activities are carried out by information managers. How well are they and their organisations prepared for data analytics?


Jinfo Subscription Jinfo survey on data analytics (part 1 - characteristics of respondents and positioning of analytics)
Thursday, 8th December 2016

As part of Jinfo's current Research Focus "Data analytics - ready your information service", we surveyed how analytics is showing up in organisations. Robin Neidorf analyses the results and finds intriguing evidence into how information staff are positioning themselves and their expertise within this emerging area. Is the way forward clear, or is data analytics yet to find its firm home within organisations?


Jinfo Blog Research update - what information managers must know about data analytics
Thursday, 1st December 2016

What are the most pressing data analytics challenges and questions facing information professionals as we head into 2017?


Jinfo Blog Research update - how to measure ROI
Thursday, 17th November 2016

How to use your remaining 2016 budget to maximise opportunities and value next year.


Jinfo Blog Jinfo for managing a research team
Tuesday, 15th November 2016

Where do you need to focus your research team in 2017? What impact is data analytics having on your service, have you considered outsourcing...? Jinfo's director of research, Robin Neidorf, looks at how to support and nurture your team's research skills, as well as those of end-users.


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Reports by Robin Neidorf:


Jinfo Subscription Subscription update for information services management
Monday, 27th February 2017

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product Review of Credinform Globas-i -...


Jinfo Subscription Insights and actions report from the Research Focus "Data analytics - ready your information service"
Thursday, 22nd December 2016

This Insights & Actions report collects a full thematic index of content from the Jinfo Research Focus, "Data analytics - ready your information service" in a convenient PDF package for download and offline reading. Includes the key insights: Source expertise at the centre of...


Jinfo Subscription Jinfo survey on data analytics - 2016
Thursday, 8th December 2016

As part of Jinfo's current Research Focus "Data analytics - ready your information service", we surveyed how analytics is showing up in organisations. Robin Neidorf analyses the results and: Highlights intriguing evidence as to the way that information staff are positioning themselves and...


Jinfo Subscription Jinfo model for developing an approach to understanding and measuring value
Wednesday, 9th November 2016

Value is more than cost or usage, searches or seats; the definition varies across organisations and is hard to quantify. Jinfo's "Model for developing an approach to understanding and measuring value" which contains a number of activities to use in your own organisation to help you develop your...


Jinfo Subscription Research on UK legal purchasing preferences and needs 2016
Tuesday, 1st November 2016

Now in our seventh year of annual research into purchasing trends and preferences in the UK legal market, this year's results make interesting reading. This report: Introduces the findings Looks at whether content budgets are increasing, diminishing or remaining stable...


Jinfo Subscription Jinfo model of information expertise
Friday, 28th October 2016

Jinfo's "Model of information expertise" provides a plain-language explanation of what information professionals do and the value they provide to a business. It can be used to communicate with stakeholders and partners, as well as with people new to the profession. This model provides a...


Jinfo Subscription Jinfo survey on current awareness - 2016
Tuesday, 23rd August 2016

Robin Neidorf presents analysis of the Jinfo survey on current awareness, covering areas such as: Why the research focused on the use-case for current awareness Introduction to the methodology - survey and benchmarking exercise The variety of approaches to tackling current...


Jinfo Subscription Insights and Actions Report from the Research Focus "Source Expertise - What It Means in a Google World"
Monday, 27th June 2016

This End of Focus report collects a full thematic index of content from the Jinfo Research Focus, "Source Expertise - What It Means in a Google World" in a convenient PDF package for download and offline reading. Includes the key insights: What you should sacrifice to focus on...


Jinfo Subscription Insights and Actions from the Research Focus "Strategic Alignment of IS and IT"
Thursday, 14th April 2016

This end of Focus report collects a full thematic index of content from the Jinfo Research Focus, "Strategic Alignment of IS and IT" in a convenient PDF package for download and offline reading. Includes the key insights: Alignment with IT Happens at Every Level - 5 Things You Can...


Jinfo Subscription Jinfo Research into Relationships Between IS and IT
Thursday, 31st March 2016

Robin Neidorf presents analysis of the Jinfo Survey, "Relationship Between Information Services and IT", covering areas such as: Organisational structures Reporting lines Whether activities are outsourced Headcount of staff Numbers of employees they support Control the IS and...


Jinfo Subscription Model - How Mature is Your IS/IT Relationship?
Thursday, 24th March 2016

The Jinfo Webinar, " Shifting the Worldview around IS/IT Relationships: A First Step to Alignment ", aimed to help information services (IS) professionals gain a better understanding of the "worldview" of their colleagues in IT. In the webinar we discussed a maturity model, you can use this...


Jinfo Subscription Subscription Update for Information Services Management
Monday, 7th March 2016

This monthly update collects the current content relevant to those responsible for information service management, information strategy and content procurement in a convenient PDF package for download and offline reading. Includes: Product Review of Key Note - Introduction Key...


Jinfo Subscription Market landscape - IT industry analysts
Friday, 12th February 2016

This report covers four key industry analysts: Forrester, Gartner, IDC and Ovum. Some of these firms are considered "indispensable", others a "must-have", all are influential - we look at their unique strengths and ask our customers for feedback on their experiences of working with these...


Jinfo Subscription Needs Analysis Model for Commodity Content
Tuesday, 9th February 2016

A needs analysis is an often-essential step for developing solutions to complex challenges. When you need to take into consideration the needs of diverse stakeholders or users, select from a number of different not-quite-comparable systems, and collaborate with many parts of your business, a...


Jinfo Subscription Index Report for the Topic Series "News, and Other Commodities"
Wednesday, 6th January 2016

This end of series report collects a full thematic index of content from the FreePint Topic Series "News, and Other Commodities" in a convenient PDF package for download and offline reading. Includes the themes: Strategy and Tools Product Reviews and Q&As with Vendors -...


Jinfo Subscription Identify Connections Between Business Objectives and Information Skills
Wednesday, 6th January 2016

Efficient, innovative and "reduced risk" business environments all depend on information skills as a key part of their success. The FreePint Webinar, " What We Learned about Information Skills Development " (recording available), examined in part the missing links between organisational...


Jinfo Subscription Articulating and Measuring Objectives for DIY Content Aggregation
Wednesday, 23rd December 2015

The FreePint Webinar, "DIY Content Aggregation: Benefits & Costs of Managing Your Own Platform", examined in part how to articulate and make measurable the organisational objectives associated with a DIY project. The first model offers a suggested starting point for discussion on...


Jinfo Subscription FreePint Survey on News Needs & Preferences 2015
Wednesday, 23rd December 2015

FreePint's director of research, Robin Neidorf, presents a comprehensive analysis of the results from FreePint's 8th Annual Survey on News Needs and Preferences. She reports on survey participants, budget levels and increases/decreases since 2014, and who holds responsibility for...


Jinfo Subscription FreePint Research into Private Company Information 2015
Wednesday, 18th November 2015

We report on the analysis and findings of FreePint's research into private company information, we include details on those suppliers which respondents use as their primary and secondary sources, and which niche sources information managers prefer. Vendors and products mentioned include Alacra,...


Jinfo Subscription Research on UK Legal Purchasing Preferences and Needs 2015
Friday, 23rd October 2015

FreePint's 2015 research into the UK legal market's purchasing preferences and needs surveyed law librarians and partners from some of the UK's top 200 firms through a questionnaire and supplemented by structured interviews. The report focuses on the four main products used by professionals in...


Jinfo Subscription Next Steps in Content Usage
Wednesday, 21st October 2015

This end of series report collects a full thematic index of content from the FreePint Topic Series "All About Usage - From Content Sharing to Data Mining" in a convenient PDF package for download and offline reading. Includes the themes: Essentials and Introductory Articles...


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Latest: No.466 9th March