Robin Neidorf
Director of Research and Head of Consulting

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor's guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at robin.neidorf@jinfo.com

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Articles by Robin Neidorf:


Jinfo Subscription What content licensing professionals need to know about licensing data
Tuesday, 14th January 2020

For information managers, there's a whole world of content out there, coming from sources such as aggregators, vendors and open datasets. Keeping on top of content licensing is a constant concern, but here Jinfo guides you through the key issues, challenges and how the market is maturing.


Jinfo Subscription Principles of determining ROI of external data
Thursday, 9th January 2020

Information professionals are constantly asking how value can be measured but when it comes to licensing external data, this can become an even more arduous task. This article looks at how you can develop data-driven approaches to measuring value and return on investment.


Jinfo Blog Research update - Everything's part of your success - becoming a Centre of Excellence
Thursday, 9th January 2020

Can you become an Information Centre of Excellence in 2020? The first insight in Jinfo's Research Focus, "The Information Centre of Excellence - commercial, consultative, collaborative" is available now.


Jinfo Blog Insight 1 from Research Focus - every service, every licence, every day
Monday, 6th January 2020

The first insight from our Research Focus "The Information Centre of Excellence - commercial, consultative, collaborative" looks at how you can ensure that every service, license and process you handle needs to support your journey towards an Information Centre of Excellence.


Jinfo Blog Research update - invest in your 2020 vision
Thursday, 19th December 2019

Jinfo's final newsletter of 2019 offers you some key pointers on how to get 2020 off to a flying start.


Jinfo Subscription Operations of an Information Centre of Excellence
Thursday, 12th December 2019

In the final part of our series of articles on the characteristics of the Information Centre of Excellence and how information managers manifest these characteristics, we take a look at operations and how it needs to be grounded in continuous improvement.


Jinfo Subscription Commercial awareness - the toughest characteristic
Wednesday, 11th December 2019

In the third of a series of articles on the characteristics of the Information Centre of Excellence and how information managers manifest these characteristics, we look at how teams cultivate commercial awareness.


Jinfo Subscription Six characteristics of the Information Centre of Excellence - where we excel, where we need to grow
Tuesday, 10th December 2019

In the first part of a series of articles on the characteristics of the Information Centre of Excellence, we interviewed seven information managers to better understand how they and their teams manifest these characteristics. This second article looks at the six characteristics needed to hire, develop and cultivate in an Information Centre of Excellence.


Jinfo Blog Right tools for the job - Jinfo for optimising an information team
Monday, 9th December 2019

The right tools make the job easier, faster, even cheaper. Jinfo's latest research offers a sampler of tools designed to make your work easier, freeing you up for higher-value work - the fundamental goal of all optimisation efforts.


Jinfo Subscription Alignment with the Information Centre of Excellence model
Monday, 9th December 2019

Jinfo recently spoke to the heads of seven information services in order to better understand what contributes to an Information Centre of Excellence, using our model as an example. We asked them to map their current services to the model and self-assess their departments with regard to the key characteristics of a successful Information Centre of Excellence. In this first part of our four-part article, we look at some of the results of this, including the several themes that emerged in relation to how the teams set information strategy.


Jinfo Blog Research update - Intelligence is dynamic - your systems need to be, too
Thursday, 5th December 2019

Information is constantly changing and your approach also needs to continually evolve to meet the needs of your end-users. Find out how continuous improvement can work for you and your team with Jinfo's resources.


Jinfo Subscription Four things business leaders need to understand about information risk
Tuesday, 3rd December 2019

Information professionals are in a unique position to be able to identify and manage business risks within an organisation and this article looks at the top four information-related risks that business leaders are not always aware of and shows how proper management of them can maximise the business opportunity.


Jinfo Blog Insight 3 from Research Focus on intelligence - continuous improvement or bust
Thursday, 28th November 2019

Evaluating intelligence was once something that information teams could afford to undertake only every two or three years. But those days are gone, replaced by a continuous process of improvement to maintain competitiveness. But with a well operated system, using the right tech and tools to remove the drudgery of data-gathering, this is well within your scope.


Jinfo Subscription Improving success through project piloting - how to identify an appropriate pilot project and steps to put it in place
Wednesday, 20th November 2019

Pilot projects sometimes follow an unpredictable path but they can also highlight challenges and opportunities along the way. This article looks at what you need to do at the end of every pilot project to increase its value, including determining the next steps, communicating with stakeholders and capturing knowledge.


Jinfo Subscription Improving success through project piloting - what is piloting and why do it?
Tuesday, 19th November 2019

In the first of a series of articles, we look at the concept of piloting, why it's important and how you can more effectively implement pilots of projects and initiatives you may be involved in.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 4 - value of end-user experience)
Thursday, 7th November 2019

In the final part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at the user experience. We focused on how user-friendly a product was, how easy it was to find information, its personalisation options, and whether collaboration was supported.


Jinfo Blog Research update - Measure and improve ROI of your intelligence systems
Thursday, 7th November 2019

Can you measure and demonstrate ROI on your intelligence systems, and improve them over time? Jinfo's Research Focus 'Intelligence systems - intelligence 2020' shows you how.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 3 - value of technology and platform)
Wednesday, 6th November 2019

In the third part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at what participants value in relation to the technological features of key products in the legal landscape.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 2 - value of product content)
Tuesday, 5th November 2019

In the second part of Jinfo's research on purchasing patterns and preferences amongst the top 200 law firms in the UK, we look at what participants value in the content of key products in the legal landscape.


Jinfo Blog Overcoming the inertia... of motion - Jinfo for information strategy
Tuesday, 5th November 2019

Strategy and optimisation are two sides of the same problem: the traps of culture and habit. Jinfo's director of research, Robin Neidorf, highlights resources that help you overcome inertia and make progress on strategy.


Jinfo Subscription Jinfo research on UK legal purchasing preferences and needs 2019 (part 1 - introduction, methodology and responses)
Monday, 4th November 2019

Read this year's research on purchasing patterns and preferences amongst the top 200 law firms in the UK. Find out how core legal products fit into the strategy, spending, and evolution of information services in UK law firms.


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Reports by Robin Neidorf:


Jinfo Subscription Jinfo model - real-world ROI of external data
Thursday, 16th January 2020

To some, it may seem as if the ongoing value of the external data sources your organisation invests in is hard to quantify. Jinfo's model will guide you in developing your own approach, and show how your business goals should set the context on how to gauge return on investment. By Robin...


Jinfo Subscription Research Focus Insights and Actions "The Information Centre of Excellence - commercial, consultative, collaborative"
Monday, 6th January 2020

The flexible model of an Information Centre of Excellence developed through Jinfo's research provides a framework for evaluating and improving your strategy, operations and impact by: balancing focus on information strategy enabling end-users throughout the organisation to access the...


Jinfo Subscription Alignment with the Information Centre of Excellence model
Thursday, 12th December 2019

Jinfo recently spoke to the heads of seven information services in order to better understand what contributes to an Information Centre of Excellence with our model as an example. We asked them to map their current services to the model and self-assess their departments with regard to the key...


Jinfo Subscription Improving success through project piloting
Thursday, 21st November 2019

In a series of articles on project piloting, we look at what it is, why it's important and how you can successfully implement projects with the use of carefully crafted purpose statements and a pilot plan. We'll also explore what you need to do at the end of every pilot project to increase its...


Jinfo Subscription Maturity model on remote teams
Tuesday, 29th October 2019

Jinfo's maturity model for successful remote teams is based on variables that make it successful including structure, process, transparency and governance. This model explores each of these in more detail with a particular focus on operations and communications. Use these as a gauge to...


Jinfo Subscription Jinfo model - "pillars of service"
Monday, 7th October 2019

Your department probably has many areas of expertise that can be clustered together to form a "pillar of service" and this model explores what they are, how to define them and some worksheets to help you develop them. By Robin Neidorf


Jinfo Subscription Jinfo model - recipe capture and optimisation
Monday, 7th October 2019

Having an optimised workflow involves making more efficient use of people's time and to do this you need to identify common activities by creating a "recipe" for each of them. This model looks at how you and others can achieve this with the help of our framework which enables you to make the best...


Jinfo Subscription Jinfo model - "known fors"
Wednesday, 2nd October 2019

Realising your value as an information professional within your organisation is key. Jinfo's model "known fors", a visioning activity that can be used as part of the strategic planning process, can help you clarify where you have the best opportunity to provide value within the organisation....


Jinfo Subscription Research Focus Insights and Actions "Intelligence systems - intelligence 2020"
Tuesday, 1st October 2019

In the 10 years plus we've been researching developments in news and current awareness, we've predicted and then seen a significant shift from current awareness to intelligence systems. However, the concept of "intelligence" can be difficult to describe let alone measure. Its purpose may be...


Jinfo Subscription Jinfo survey - current awareness and intelligence 2020
Monday, 23rd September 2019

Every year since 2007, Jinfo has been surveying its customers about their preferences in relation to news aggregation services and current awareness. This year's survey results reveal how current awareness and intelligence systems are managed and deployed throughout the organisation. The...


Jinfo Subscription Adopting technology for discovery 2019
Wednesday, 21st August 2019

Jinfo's research on discovery tools and priorities looks at the adoption of technology for content discovery by information professionals across a range of industries. Now in its third year, we set out to build on research from the last two years with a focus on science-based research...


Jinfo Subscription Jinfo model - measuring the impact of current awareness
Thursday, 1st August 2019

In the age of measuring value, it's important to be able to determine the ROI of your current awareness service. Jinfo's model breaks down the variables of value and guides you through the process of determining what you're trying to achieve, how well you are achieving it, and the balance of...


Jinfo Subscription Jinfo model - evaluating information products
Wednesday, 24th July 2019

Jinfo has been conducting in-depth product reviews for over 15 years and during that time we've been able to devise a model to help us better evaluate information products. Find out how our model can make the product evaluation process easier for you by saving time and informing your work with...


Jinfo Subscription Research Focus Insights and Actions "Benchmark information services - progressing towards transformation"
Friday, 28th June 2019

Now in its third year, Jinfo's benchmarking Research Focus is a unique resource specific to information professionals and essential for information centres around the world. In this report you'll discover our top three insights from our director of research, Robin Neidorf plus links to help...


Jinfo Subscription Jinfo benchmarking research 2019
Friday, 28th June 2019

As part of Jinfo's Research Focus, "Benchmark information services - progressing towards transformation" , we have added to the previous two years' worth of data in areas including organisational structure, team size, areas of strategic focus and approach to content purchasing and licensing. The...


Jinfo Subscription Jinfo model - reporting into central strategy
Tuesday, 18th June 2019

Although not that common, there's been an increase in the number of information teams reporting into a central strategy group. It offers a strategic approach to addressing the most important cross-departmental challenges of the business and as a result, we're likely to see more organisations...


Jinfo Subscription Jinfo model - reporting into knowledge and know-how
Monday, 17th June 2019

Whilst reporting into a knowledge and know-how line within a business is one of the most common lines of reporting in knowledge-based businesses and may at first seem like a natural fit for an information team, in practice, it can be one of the most challenging reporting lines of all. This model...


Jinfo Subscription Jinfo model - maturity model on the scalability of services
Tuesday, 4th June 2019

There are a number of variables involved in operating a scalable information service and this article looks at a few of these variables, including process and workflow, technology for communication and project management and visibility into capacity. It also looks at how you can assess your...


Jinfo Subscription Jinfo model - reporting into IT
Wednesday, 29th May 2019

In this report we look at how information teams align when they report into the IT function, including the strengths and weaknesses of this reporting structure along with ways the information service is able to successfully collaborate with this highly visible team. What can you do to maximise...


Jinfo Subscription Jinfo model - reporting into marketing
Tuesday, 28th May 2019

Here we look at how information teams align with different functions within an organisation, such as procurement and R&D. Another reporting line that isn't too common for information services is the marketing and communications function and with its wide range of communication channels, this type...


Jinfo Subscription Jinfo model - reporting into R&D
Monday, 27th May 2019

Reporting into R&D is usually a very strong position for information teams, where they are a core function within a team that is creating products and services for the business. Whilst their expertise can be leveraged, it may be difficult to find the right balance when serving all customers...


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