Turn information services into a strategic asset for your business
You know you need to address these challenges:
We see it all the time. And we've developed a framework, a set of research-based tools, and a time-sensitive approach to addressing these challenges in a sustainable way.
When it comes to running your information department, you need to work ON the business not IN the business. Jinfo Consulting is your partner in making that shift and enhancing your results.
Ascending the ladder of value
Learn how Jinfo Consulting helped this information team shift develop and act on strategy to be seen as an internal consultant rather than a transaction centre.
"We were viewed too much as a transactional resource. People did not fully understand what expertise we brought to the table."
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Compare your structure, services and staff with our benchmark data, set priorities for development.
The first step in optimising your information service is to gain a clear-eyed view of how you compare with peers. Learn how to hone your strengths while working on weaknesses with an assessment.
Our process includes:
Standard fee of GBP 900 for our assessment.
Stop looking for the right product for current awareness
No single vendor can meet all your organisation's needs for current awareness content, data management and distribution.
Luckily, you don't have to rely on a single vendor: You can have dozens of suppliers of content, a robust platform through which to manage it, and valuable data about usage and user needs. But it takes a different approach to evaluation.
Jinfo's research established the emerging best practice of evaluating content separately from technology to address the surprisingly complex requirements of keeping knowledge workers informed about their world.
Now use our consulting services to apply this best practice to the unique needs of your business:
Although evaluating content and technology separately make the implementation or change of current awareness systems more challenging, this best practice also opens up great opportunities for saving staff time, bringing together the right content to make important connections and gaining visibility into what users truly want.
When source expertise is undervalued, the whole business is at risk
The greatest risk is the one you don't even know about.
That's the kind of exposure facing most businesses today: They don't recognise the value of source expertise, and so they have no clue about how the most important raw material in the knowledge economy is changing.
Your information team might be marketing, communicating and showing up as much as you can, in as many places as you can... and yet it's still an uphill climb to build awareness, let alone shift perceptions, about the value your source expertise brings to the business.
Use Jinfo's Consulting services to build on the resources in our Research Focus, "Source Expertise - What It Means in a Google World."
Step back from all those marketing tactics, and work through a clear articulation of the unique role and placement of information expertise in your business.
Then use this statement of expertise as the foundation for targeted work on:
Help your business address a risk it doesn't even know it faces.
Make your information department communications work even harder
Most information services want to reinforce their unique value and increase their visibility throughout their organisations. And most do not have the resources to launch and run a significant communications campaign.
Yet every service undertakes regular communications -- deliverables, emails, newsletters, web pages, etc. -- and can apply strategic tweaks to improve how well these existing tools support their visibility and value. This approach builds on what you're already doing and making it more effective, rather than investing heavily in new initiatives that take energy to sustain.
Use Jinfo's Consulting services to conduct an audit of your communications tools and identify basic changes that can make a significant and measurable impact on your engagement with stakeholders. We'll review your existing range of tools, as well as suggest others that complement your current efforts. We'll help you define the audiences you most want to influence, and then help you focus on those tools that are most likely to make a difference with those audiences. We'll establish specific goals for audience engagement, and suggest communications changes that will help you measure your progress towards those goals.
Make rapid progress with knowledgeable advice and resources, plus accountability and reporting.
When change of any kind is underway, it puts additional pressures on even the most robust information service. Some of the challenges we've worked on with customers through bi-weekly consulting calls include:
Jinfo Consulting supports you and your team through these periods:
A minimum of 3 months' commitment is required for bi-weekly consulting.
Sensitive to your time, capacity, budget and need for ROI
Tools, models and exercises, easily adapted to your specifics
You don't just complete a project: you and your team find news ways of thinking
"Our strategy was stuck on third base. Thanks to Jinfo Consulting, we're on our way home."
Director, information research center, Insurance
"I had the pleasure of working directly with Jinfo's director of research, Robin Neidorf on all aspects of planning and delivering a series of events for InfoDesk. Robin was highly organised and knowledgeable, contributed greatly to the content and discussions, and moderated the live events. We were very pleased with the outcome of the project."
Sean Smith, VP sales and marketing, InfoDesk
"The team was very enthusiastic about the presentation from Jinfo Consulting. They found it insightful, it provided food for thought, and it helped us to understand our maturity. We definitely need to schedule it again."
Global Director of External Content, Accounting Firm
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