Ann Marie joined Jinfo in 2011 and serves as part of the account management team to support increased value for vendor accounts.
She received a BA Degree in Economics from Williams College and a MS Degree in Sports Management from the University of Massachusetts at Amherst. She possesses an extremely diverse professional background that has provided for significant experience in sales, marketing, client servicing and professional sport event management.
Most recently, she provided sales consulting services for a strategic, outsourced sales firm specialising in lead generation for organisations targeting senior-level executives within Fortune 1000 companies. She also serves as an Adjunct Professor at a private New England college.
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Articles by Ann Marie Plankey:
FreePint Subscription for Information Product VendorsTuesday, 17th June 2014
Information product vendors who subscribe to FreePint also benefit from a variety of other advantages, Ann Marie Plankey explains how these range from vendor-specific Community of Practice calls to sponsorship options.
FreePint Subscription for VendorsWednesday, 5th March 2014
Vendor Value: Exploring What Vendors Get from FreePintMonday, 26th August 2013
For vendors of information products and services it's imperative to keep up with issues, evolving client needs, market developments and key products and services. Ann Marie Plankey looks at recent FreePint Articles and Reports and examines how a FreePint Subscription helps vendors keep updated in essential areas from Thomson Reuters' new product launches to company divestment such as Pearson's planned sale of Mergermarket. Regular product reviews and mini reviews investigate key products such as D&B360 and Global Financial Data while FreePint's original research sheds light on topics from news aggregation products and trends to mobile deployment in the enterprise.
Global Myth 1: Local product means local audienceWednesday, 27th June 2012
Even products that focus on a specific region have the potential to sell to global markets. If you think your local product means a local customer base, think again.
Why you are global, even if you do not think you areThursday, 31st May 2012
If you're planning your marketing on a regional basis, you might be missing out on valuable opportunities at the global level. We often hear from sponsors that they want a digital mailing list that reaches one country or continent... but is that truly serving their goals?
Gain research-based perspectiveThursday, 10th May 2012
Research insights on content buyers can provide your sales, marketing, product and strategy teams with useful fodder for fine-tuning campaigns, reviewing planned product enhancements and examining strategy. Get them through quarterly FreePint Vendor Research Briefings.
Be visible when and where customers are considering solutionsThursday, 3rd May 2012
The marketplace for content and information products gets more complex every month. The FreePint Buyer's Guide was established to help our own editorial team make sense of what we learn all the time about new products, categories of products and how customers use them. Vendors can leverage this resource with enhanced listings.
Events ROI: The webinar optionSunday, 8th April 2012
Live events aren't what they used to be, in terms of traffic or ROI. Consider the effective alternative for generating leads and building a strong presence in the professional development world of your audience: webinar sponsorship.
Ebooks and white papers: better lead generationWednesday, 4th April 2012
Ebooks and white papers that is audience-focused is a great mechanism for generating leads. Account manager Ann Marie Plankey shares some tips about how to create effective content through which to build a lead list.
No sale: Avoid transaction-focused messagingFriday, 16th March 2012
Percent-off offers are tempting to implement but rarely deliver the sales hoped for. Account manager Ann Marie Plankey explains why... and what to try instead.
"The Information Centre of Excellence - commercial, consultative, collaborative"
Jinfo's flexible model of the Information Centre of Excellence provides a framework for any information team - any size, industry, or range of services - to operate nimbly in our changing world. (January - March 2020).
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