Jan Knight

Jan Knight is an independent market research consultant and President of Bancroft Information Services. She provides customised business intelligence and secondary market research to consultants and companies in all industries. Her work helps to shape business plans, marketing strategies and new business development for a diverse set of clients including start-ups, technology companies, marketing strategists, and small and medium businesses.

She is a frequent presenter on market research topics at the Arizona Center for Innovation, the Technology Business Incubator associated with the University of Arizona in Tucson. Jan holds an MA in Information Resources & Library Science from the University of Arizona, and a B.A. in Renaissance/Humanities Studies from the University of California, Berkeley. Originally from England, Jan moved to Tucson in 1984 and has worked in both the advertising/marketing and publishing industries before starting her own business in 2001.

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Articles by Jan Knight:


Jinfo Subscription Product Review of Infomart (Introduction; Value; Contact Details)
Tuesday, 19th May 2015

Infomart is a media monitoring and analytics platform serving communications professionals, marketers and brand managers based in Canada and around the world. The product provides data, analysis and insights that allows companies to make business decisions based on media intelligence sourced from both traditional news outlets and social media. In the first part of her review, researcher Jan Knight looks at the value the product offers, and introduces the product and the company.

Note: Full review (PDF) at https://web.jinfo.com/go/sub/report/2499


Jinfo Blog Significant Enhancements to Nexis
Wednesday, 11th February 2015

Following her review of recent enhancements to Nexis, provider of premium curated business, industry and news information, Jan Knight gives her view of some of most significant new functionality.


Jinfo Subscription Product Review of Nexis (Value - Competitors, Development & Pricing)
Thursday, 29th January 2015

Jan Knight concludes her product review of Nexis, provider of premium curated business, industry and news information. The fourth part of her review looks at how recent enhancements have added value in terms of time saving and better results.

Note: Full review (PDF) at https://web.jinfo.com/go/sub/report/2445


Jinfo Subscription Product Review of Nexis (Technology - Search, User Interface, Outputs, Analytics, Alerts, Help)
Tuesday, 27th January 2015

Jan Knight continues her product review of Nexis, provider of premium curated business, industry and news information. In the third section she looks at the technology, particularly enhancements to search, interface design, results pages and delivery of findings.

Note: Full review (PDF) at https://web.jinfo.com/go/sub/report/2445


Jinfo Subscription Product Review of Nexis (Sources - Content & Coverage)
Friday, 23rd January 2015

Jan Knight continues her product review of Nexis, provider of premium curated business, industry and news information from across the world. In the second part of the review she looks at the diversity and currency of its licensed and other sources, niche coverage, and language options.

Note: Full review (PDF) at https://web.jinfo.com/go/sub/report/2445


Jinfo Subscription Product Review of Nexis (Introduction; Contact Details)
Monday, 19th January 2015

Jan Knight introduces the newly-enhanced Nexis in the first part of her product review of the provider of premium curated business, industry and news information from across the world.

Note: Full review (PDF) at https://web.jinfo.com/go/sub/report/2445


Jinfo Blog My Favourite Tipples from a Market Research Specialist
Thursday, 8th January 2015

My Favourite Tipples are shared by Jan Knight, an independent market research consultant. She shares her favourite online resources in areas from market research to tech tools and tips for entrepreneurs.


Jinfo Blog Traditional and Innovative Technology Insights with StrategyEye Digital Media
Monday, 14th July 2014

StrategyEye Digital Media is a global business intelligence platform serving senior executives in the telecom, media, technology and investment sectors. The product is used by corporate and investor clients and provides authoritative, filtered and pertinent content related to corporate deals such as M&A, VC funding and partnering activities, and covers more than 25,000 companies in over 200 industry categories.


Jinfo Subscription Product Review of StrategyEye Digital Media (Value - Competitors, Development & Pricing)
Wednesday, 9th July 2014

The competitor landscape and product maturity of StrategyEye Digital Media are examined in the final part of Jan Knight's review of this business intelligence (BI) product. She also looks at the value it offers corporate clients and investors interested in data and insights on technology companies, particularly those in start-up phase or are innovators or disruptors.


Jinfo Subscription Product Review of StrategyEye Digital Media (Technology - Search, Outputs & Alerts, User Interface & Help)
Tuesday, 8th July 2014

In the third part of Jan Knight's review of StrategyEye's Digital Media business intelligence (BI) product, she looks at the technology, scrutinising the search and filtering, as well as special features such as the Hot Companies, Deal Data and customised report options.


Jinfo Subscription Product Review of StrategyEye Digital Media (Sources - Content & Coverage)
Friday, 4th July 2014

In the second part of her review of business intelligence platform StrategyEye Digital Media, reviewer Jan Knight looks and the sources and content offered, including information on M&A, VC and partnership deals covering both established sectors and newer niche sectors of the technology industry.


Jinfo Subscription Product Review of StrategyEye Digital Media (Introduction; Contact Details)
Tuesday, 1st July 2014

In the first part of her review Jan Knight introduces StrategyEye Digital Media, a business intelligence platform serving the global technology markets. The product helps users be aware of, monitor and interpret corporate deals such as mergers and acquisitions (M&A), venture capital (VC) funding and partnering activities. More than 25,000 companies in over 200 industry categories are covered.


Jinfo Blog DiscoverOrg: Quality Data on IT Sales Prospects - Guaranteed
Friday, 23rd May 2014

DiscoverOrg is an award winning web-based sales and marketing intelligence tool supporting those targeting IT prospects. DiscoverOrg has a number of valuable features and reviewer Jan Knight highlights two of the best.


Jinfo Subscription Product Review of DiscoverOrg: Value, Competitors, Development & Pricing
Wednesday, 21st May 2014

The final part of the review of DiscoverOrg covers the value it offers those seeking sales intelligence on IT companies. Jan Knight also looks at the competitor landscape, product maturity and pricing.


Jinfo Subscription Product Review of DiscoverOrg: Technology - Search, Outputs & Alerts, User Interface & Help
Tuesday, 20th May 2014

Using two scenarios, Jan Knight drills down into the search and filtering options available in DiscoverOrg's sales intelligence tool. She also puts the user interface, output options, and integration to CRM tools through their paces.


Jinfo Subscription Product Review of DiscoverOrg: Sources, Content and Coverage
Friday, 16th May 2014

DiscoverOrg's sales intelligence tool offers hard-to-find data on IT departments in a wide variety of business segments across private and public companies plus higher education and government organisations. In the second part of her review Jan Knight examines the sources, datasets and research process.


Jinfo Subscription Product Review of DiscoverOrg: Introduction and Contact Details
Wednesday, 14th May 2014

DiscoverOrg is a web-based sales and marketing intelligence tool supporting sales and marketing processes for IT companies. Jan Knight introduces the company and product which is used mainly by IT vendors & consultants, IT departments and staffing companies.


Jinfo Blog My Favourite Tipples from an Independent Information Professional
Wednesday, 12th March 2014

Jan Knight is an independent information professional who works across a diverse range of industries. She shares her favourite tipples.


Jinfo Blog Meltwater News & Buzz - Authoritative & Timely Media Monitoring
Thursday, 24th October 2013

Meltwater Buzz and Meltwater News provide timely information that is pertinent from a wide range of social media outlets and news sources, respectively. Jan Knight's review finds that the monitoring products allow users to quickly grasp what's happening in the areas being monitored and would provide great value to any professional in a public relations, social media or marketing field.


Jinfo Blog NewsEdge: Enhanced Media Monitoring
Wednesday, 23rd October 2013

Web-based media monitoring service NewsEdge combines premium and free web sources into one online database that is used by corporate enterprise and government organisations. As well as monitoring over 4,500 free online web sources, in the last 18 months the company has added over 4,000 premium titles including hard-to-find titles, from locations such as Russia, Taiwan, the Baltic and Thailand, with many titles appearing in languages other than English.


Jinfo Subscription Product Review of Meltwater News and Meltwater Buzz: Executive Summary
Wednesday, 23rd October 2013

Meltwater News and Meltwater Buzz are online media monitoring tools from Meltwater, an international company headquartered in San Francisco, California. Both products are based on the same extensive online business intelligence platform. Meltwater News monitors news worldwide from somewhat traditional sources, and Meltwater Buzz allows monitoring of news and additional activities through social media sources.


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