Jan Knight is an independent market research consultant and President of Bancroft Information Services. She provides customised business intelligence and secondary market research to consultants and companies in all industries. Her work helps to shape business plans, marketing strategies and new business development for a diverse set of clients including start-ups, technology companies, marketing strategists, and small and medium businesses.
She is a frequent presenter on market research topics at the Arizona Center for Innovation, the Technology Business Incubator associated with the University of Arizona in Tucson. Jan holds an MA in Information Resources & Library Science from the University of Arizona, and a B.A. in Renaissance/Humanities Studies from the University of California, Berkeley. Originally from England, Jan moved to Tucson in 1984 and has worked in both the advertising/marketing and publishing industries before starting her own business in 2001.
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Articles by Jan Knight:
Infomart - Monitor, Measure, Engage and ImproveFriday, 29th May 2015
Researcher Jan Knight identifies the areas she found particularly interesting when reviewing media monitoring and analysis product Infomart. Infomart specialises in Canadian social media and traditional news outlets.
Product Review of Infomart (Competitors, Development & Pricing)Tuesday, 26th May 2015
Jan Knight concludes her review of Infomart, media monitoring and analytics platform specialising in the Canadian market, with a more detailed look at the "tonality" feature within media analysis and illustrates how the platform would benefit users, particularly those in marketing and PR, as well as outlining pricing options.
Note: Full review (PDF) at https://web.jinfo.com/go/sub/report/2499
Product Review of Infomart (Technology - Search & User Interface; Outputs & Alerts; Administration & Help)Friday, 22nd May 2015
Jan Knight continues her product review of media monitoring and analysis tool Infomart. In the third part of the review she provides an overview of the dashboard, process icons, the numerous navigation and search options, the variety of ways users can view, export and share results as well as the training resources available.
Product Review of Infomart (Sources - Content & Coverage)Thursday, 21st May 2015
In the second part of her review of media monitoring and analysis tool, Infomart, Jan Knight looks at sources including traditional and social media, as well as geographic coverage and archive searching options. Infomart specialises in the Canadian market but will be of interest to researchers in other countries too.
Product Review of Infomart (Introduction; Value; Contact Details)Tuesday, 19th May 2015
Infomart is a media monitoring and analytics platform serving communications professionals, marketers and brand managers based in Canada and around the world. The product provides data, analysis and insights that allows companies to make business decisions based on media intelligence sourced from both traditional news outlets and social media. In the first part of her review, researcher Jan Knight looks at the value the product offers, and introduces the product and the company.
Significant Enhancements to NexisWednesday, 11th February 2015
Following her review of recent enhancements to Nexis, provider of premium curated business, industry and news information, Jan Knight gives her view of some of most significant new functionality.
Product Review of Nexis (Value - Competitors, Development & Pricing)Thursday, 29th January 2015
Jan Knight concludes her product review of Nexis, provider of premium curated business, industry and news information. The fourth part of her review looks at how recent enhancements have added value in terms of time saving and better results.
Note: Full review (PDF) at https://web.jinfo.com/go/sub/report/2445
Product Review of Nexis (Technology - Search, User Interface, Outputs, Analytics, Alerts, Help)Tuesday, 27th January 2015
Jan Knight continues her product review of Nexis, provider of premium curated business, industry and news information. In the third section she looks at the technology, particularly enhancements to search, interface design, results pages and delivery of findings.
Product Review of Nexis (Sources - Content & Coverage)Friday, 23rd January 2015
Jan Knight continues her product review of Nexis, provider of premium curated business, industry and news information from across the world. In the second part of the review she looks at the diversity and currency of its licensed and other sources, niche coverage, and language options.
Product Review of Nexis (Introduction; Contact Details)Monday, 19th January 2015
Jan Knight introduces the newly-enhanced Nexis in the first part of her product review of the provider of premium curated business, industry and news information from across the world.
My Favourite Tipples from a Market Research SpecialistThursday, 8th January 2015
My Favourite Tipples are shared by Jan Knight, an independent market research consultant. She shares her favourite online resources in areas from market research to tech tools and tips for entrepreneurs.
Traditional and Innovative Technology Insights with StrategyEye Digital MediaMonday, 14th July 2014
StrategyEye Digital Media is a global business intelligence platform serving senior executives in the telecom, media, technology and investment sectors. The product is used by corporate and investor clients and provides authoritative, filtered and pertinent content related to corporate deals such as M&A, VC funding and partnering activities, and covers more than 25,000 companies in over 200 industry categories.
Product Review of StrategyEye Digital Media (Value - Competitors, Development & Pricing)Wednesday, 9th July 2014
The competitor landscape and product maturity of StrategyEye Digital Media are examined in the final part of Jan Knight's review of this business intelligence (BI) product. She also looks at the value it offers corporate clients and investors interested in data and insights on technology companies, particularly those in start-up phase or are innovators or disruptors.
Product Review of StrategyEye Digital Media (Technology - Search, Outputs & Alerts, User Interface & Help)Tuesday, 8th July 2014
In the third part of Jan Knight's review of StrategyEye's Digital Media business intelligence (BI) product, she looks at the technology, scrutinising the search and filtering, as well as special features such as the Hot Companies, Deal Data and customised report options.
Product Review of StrategyEye Digital Media (Sources - Content & Coverage)Friday, 4th July 2014
In the second part of her review of business intelligence platform StrategyEye Digital Media, reviewer Jan Knight looks and the sources and content offered, including information on M&A, VC and partnership deals covering both established sectors and newer niche sectors of the technology industry.
Product Review of StrategyEye Digital Media (Introduction; Contact Details)Tuesday, 1st July 2014
In the first part of her review Jan Knight introduces StrategyEye Digital Media, a business intelligence platform serving the global technology markets. The product helps users be aware of, monitor and interpret corporate deals such as mergers and acquisitions (M&A), venture capital (VC) funding and partnering activities. More than 25,000 companies in over 200 industry categories are covered.
DiscoverOrg: Quality Data on IT Sales Prospects - GuaranteedFriday, 23rd May 2014
DiscoverOrg is an award winning web-based sales and marketing intelligence tool supporting those targeting IT prospects. DiscoverOrg has a number of valuable features and reviewer Jan Knight highlights two of the best.
Product Review of DiscoverOrg: Value, Competitors, Development & PricingWednesday, 21st May 2014
The final part of the review of DiscoverOrg covers the value it offers those seeking sales intelligence on IT companies. Jan Knight also looks at the competitor landscape, product maturity and pricing.
Product Review of DiscoverOrg: Technology - Search, Outputs & Alerts, User Interface & HelpTuesday, 20th May 2014
Using two scenarios, Jan Knight drills down into the search and filtering options available in DiscoverOrg's sales intelligence tool. She also puts the user interface, output options, and integration to CRM tools through their paces.
Product Review of DiscoverOrg: Sources, Content and CoverageFriday, 16th May 2014
DiscoverOrg's sales intelligence tool offers hard-to-find data on IT departments in a wide variety of business segments across private and public companies plus higher education and government organisations. In the second part of her review Jan Knight examines the sources, datasets and research process.
Product Review of DiscoverOrg: Introduction and Contact DetailsWednesday, 14th May 2014
DiscoverOrg is a web-based sales and marketing intelligence tool supporting sales and marketing processes for IT companies. Jan Knight introduces the company and product which is used mainly by IT vendors & consultants, IT departments and staffing companies.
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