Lynn Strand

Lynn Strand is the principal of Outside Knowledge LLC in Minneapolis. This market intelligence practice serves clients in the technology, finance and consumer goods industries. Lynn provides both in-depth research services as well as analysis and insights to her clients. Lynn was previously with FICO, a predictive analytics company and Iconoculture, a consumer behaviour insights firm.

Lynn has been published in several information journals and was featured in SLA's Information Outlook magazine. She is a popular speaker at conferences across the United States. She is currently the SLA Competitive Intelligence Division's chair and was the 2014 Annual Conference planner. She also received the Division's Outstanding New Leader Award for 2014.

She is also an active member of AIIP.

Lynn holds a BA in Anthropology and a Masters of Library and Information Science and executive education in Marketing. You can follow her on Twitter as @KnowledgeMama.

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Articles by Lynn Strand:


Jinfo Subscription How I surprised my hiring manager with my MLIS
Monday, 12th June 2017

Information professionals need to continually educate the business world about how our unique abilities fit within the organisation, and how they can add immense value to the bottom line. Lynn Strand shares her experience of the hiring process for a market intelligence role as well as some ideas to implement for your next interview or performance review.


Jinfo Subscription Ebooks and elearning - partnering for success
Friday, 5th May 2017

Today’s organisations have a unique challenge in reaching employees across the globe for training and development. With the advent of digital learning, information centres are perfectly positioned to provide this service. This article offers some creative ways to engage end-users and to partner with other departments such as HR or IT to create cross-functional learning opportunities.


Jinfo Subscription Reflecting on the Jinfo Research Focus "Source Expertise - What It Means in a Google World"
Tuesday, 28th June 2016

As the Jinfo Research Focus "Source Expertise - What it Means in a Google World" reaches its conclusion, co-producer Lynn Strand looks back over the Focus and highlights some of the key articles, market landscapes and reviews on subjects from data discovery, design thinking, big data, Google and new product offerings.


Jinfo Blog My Favourite Tipples from a Market Intelligence Specialist
Wednesday, 8th June 2016

My Favourite Tipples are shared by Lynn Strand of Outside Knowledge LLC, a market intelligence practice in Minneapolis, Minnesota. Lynn's a 21st century librarian specialising in finding market information for her clients. Here she shares her best bets for open source consumer data.


Jinfo Blog Balancing Strategy and Specialism
Wednesday, 25th May 2016

As the Research Focus "Source Expertise - What It Means in a Google World" continues, Focus co-producer, Lynn Strand, highlights some of the recent content and how it demonstrates that being strategic and being a specialist can be an important part of the information professional's skill set.


Jinfo Blog There's Much More to Search & Discovery than Google
Tuesday, 10th May 2016

Co-producer of the Research Focus "Source Expertise - What It Means in a Google World", Lynn Strand, highlights articles and reviews exploring what sets information professionals apart from Google.


Jinfo Subscription FreePint Survey into Web Usage Policies - Part 3 (The Web's Role in Business Research)
Friday, 6th November 2015

The final part of our research into web content policies digs further into the impact of such policies on business research. We provide a set of next steps for information professionals responsible for raising awareness of the importance and role of these policies which are set to be ever-more essential as our dependence on the web increases.


Jinfo Subscription FreePint Survey into Web Usage Policies - Part 2 (Policy or No Policy?)
Thursday, 5th November 2015

The second part of the results of FreePint research into policies around use of web content explores the objectives for policies, how staff are made aware of the policies, what happens if they violate them, and which department is responsible for setting the policy. We also asked those organisations who don't already have a policy why this is and whether they have plans to put a policy in place.


Jinfo Subscription FreePint Survey into Web Usage Policies - Part 1 (Why Care about Use of Web Content?)
Wednesday, 4th November 2015

Do organisations have policies in place around use of web content? Do they need them? We introduce FreePint research tackling this issue which goes beyond use of social media to web content for business decisions.


Jinfo Blog Number One Objective of Web Content Policies
Tuesday, 1st September 2015

Initial results in the "FreePint Survey: Web Content Policies" indicate when and why organisations have policies to govern use of web content, and when they don't. Read about the early results, then follow the link to participate (through 9th September).


Jinfo Blog Managing Use of Web Content
Monday, 10th August 2015

FreePint is researching corporate policies on web content as part of the Topic Series, "All About Usage". Find out more about how to take part - and how to get a copy of the findings.  


Jinfo Blog Take a full-circle view of information sharing
Thursday, 29th March 2012

As children, we’re taught that sharing is the right thing to do. As information professionals, it’s a fundamental part of what we do. When we need to share information with our internal clients, how can we do this in the most efficient and effective way?


 

Reports by Lynn Strand:


Jinfo Subscription FreePint Survey into Web Usage Policies
Monday, 9th November 2015

Do organisations have policies in place around use of web content? Do they need them? FreePint research tackled this issue which goes beyond use of social media to web content for business decisions. The report explores the objectives for policies, how staff are made aware of the policies,...