Lynn Strand has over 20 years of experience in research, information services and business administration.
Her expertise in market intelligence and consumer insights has driven her career for the past five years. Prior to Jinfo, she worked with ad agencies, marketing start-up firms, global high tech data organizations, healthcare manufacturing, and small retail chains. Much of Lynn's work contributed to market planning and sizing, industry trend watching and client education.
She is a sought after speaker, trainer and facilitator at library industry conferences and is a volunteer trainer for new entrepreneurs in Minneapolis.
Lynn holds a BA in Anthropology and a Masters of Library and Information Science, and executive education in Marketing.
Lynn can be contacted at firstname.lastname@example.org
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Articles by Lynn Strand:
Product reviews and market landscapes of 2019Monday, 13th January 2020
Check out this useful list of product reviews and market landscapes from 2019 - and find out how to submit your suggestions for future coverage.
Upcoming Jinfo events: webinars and Community sessions on current awareness and intelligenceWednesday, 23rd October 2019
Register for a Jinfo webinar or Community session to give yourself a commitment to a 60-minute period of thinking about the future.
How I surprised my hiring manager with my MLISMonday, 12th June 2017
Information professionals need to continually educate the business world about how our unique abilities fit within the organisation, and how they can add immense value to the bottom line. Lynn Strand shares her experience of the hiring process for a market intelligence role as well as some ideas to implement for your next interview or performance review.
Ebooks and elearning - partnering for successFriday, 5th May 2017
Today’s organisations have a unique challenge in reaching employees across the globe for training and development. With the advent of digital learning, information centres are perfectly positioned to provide this service. This article offers some creative ways to engage end-users and to partner with other departments such as HR or IT to create cross-functional learning opportunities.
Reflecting on the Jinfo Research Focus "Source Expertise - What It Means in a Google World"Tuesday, 28th June 2016
As the Jinfo Research Focus "Source Expertise - What it Means in a Google World" reaches its conclusion, co-producer Lynn Strand looks back over the Focus and highlights some of the key articles, market landscapes and reviews on subjects from data discovery, design thinking, big data, Google and new product offerings.
My Favourite Tipples from a Market Intelligence SpecialistWednesday, 8th June 2016
My Favourite Tipples are shared by Lynn Strand of Outside Knowledge LLC, a market intelligence practice in Minneapolis, Minnesota. Lynn's a 21st century librarian specialising in finding market information for her clients. Here she shares her best bets for open source consumer data.
Balancing Strategy and SpecialismWednesday, 25th May 2016
As the Research Focus "Source Expertise - What It Means in a Google World" continues, Focus co-producer, Lynn Strand, highlights some of the recent content and how it demonstrates that being strategic and being a specialist can be an important part of the information professional's skill set.
There's Much More to Search & Discovery than GoogleTuesday, 10th May 2016
Co-producer of the Research Focus "Source Expertise - What It Means in a Google World", Lynn Strand, highlights articles and reviews exploring what sets information professionals apart from Google.
FreePint Survey into Web Usage Policies - Part 3 (The Web's Role in Business Research)Friday, 6th November 2015
The final part of our research into web content policies digs further into the impact of such policies on business research. We provide a set of next steps for information professionals responsible for raising awareness of the importance and role of these policies which are set to be ever-more essential as our dependence on the web increases.
FreePint Survey into Web Usage Policies - Part 2 (Policy or No Policy?)Thursday, 5th November 2015
The second part of the results of FreePint research into policies around use of web content explores the objectives for policies, how staff are made aware of the policies, what happens if they violate them, and which department is responsible for setting the policy. We also asked those organisations who don't already have a policy why this is and whether they have plans to put a policy in place.
FreePint Survey into Web Usage Policies - Part 1 (Why Care about Use of Web Content?)Wednesday, 4th November 2015
Do organisations have policies in place around use of web content? Do they need them? We introduce FreePint research tackling this issue which goes beyond use of social media to web content for business decisions.
Number One Objective of Web Content PoliciesTuesday, 1st September 2015
Initial results in the "FreePint Survey: Web Content Policies" indicate when and why organisations have policies to govern use of web content, and when they don't. Read about the early results, then follow the link to participate (through 9th September).
Managing Use of Web ContentMonday, 10th August 2015
FreePint is researching corporate policies on web content as part of the Topic Series, "All About Usage". Find out more about how to take part - and how to get a copy of the findings.
Take a full-circle view of information sharingThursday, 29th March 2012
As children, we’re taught that sharing is the right thing to do. As information professionals, it’s a fundamental part of what we do. When we need to share information with our internal clients, how can we do this in the most efficient and effective way?
Reports by Lynn Strand:
FreePint Survey into Web Usage PoliciesMonday, 9th November 2015
Do organisations have policies in place around use of web content? Do they need them? FreePint research tackled this issue which goes beyond use of social media to web content for business decisions.
The report explores the objectives for policies, how staff are made aware of the policies,...
Focus on Value Chain
Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.
Focus on Risk Assessment
Risk assessment to gauge the ability of your services, team, portfolio and overall value to withstand stress is a required process for a healthy information department.