Aileen is a Knowledge Management Analyst, supporting the USAID Knowledge Services Center. She holds a MA in English Linguistics from the Westfaelische Wilhelms-University (Muenster, Germany), and received her MLIS from the University of South Carolina in 2011.
She worked in federal, public, and correctional libraries. In 2013, she serves as Chair for the SLA Government Information Division, Secretary for the Transportation Division, and DC Chapter Membership Chair. She is passionate about advocating for librarians working as intelligence analysts and has a special interest in intelligence in transportation. Aileen lives with her American Staffordshire Terrier, cat and water turtles in Montgomery County.
She can be reached at www.cyndera.com.
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Articles by Aileen Marshall:
Dig Deeper into Social Media Monitoring with Digimind SocialThursday, 27th February 2014
Social media monitoring products vary considerably in terms of their capabilities in areas such as analysis, reporting and real-time results. Aileen Marshall highlights the best features of Digimind Social.
Product Review of Digimind Social: Executive SummaryWednesday, 26th February 2014
Social media monitoring product Digimind Social monitors content in real time and adds a powerful analytical layer. In this executive summary Aileen Marshall outlines the value offered, unique software functionality - including the ability to respond to social media comments from within the Digimind Software - and key content and analysis options.
Product Review of Digimind Social: Special Software Functionality, Pricing, Help & Contact DetailsMonday, 24th February 2014
In the final part of her review of Digimind Social, a social media monitoring product that allows customers to discover and analyse trends in real time, Aileen Marshall looks at the special software functionality - including pricing and integration with social media, pricing, help options and the company's contact information.
Product Review of Digimind Social: Search Options, Alerts & User InterfaceThursday, 20th February 2014
Search options, alerts & the user interface are scrutinised by Aileen Marshall in the third part of her review of Digimind Social. Filters available during the search process are extensive, ranging from brands to time, features, sentiment and country. Generating reports can be easily accomplished with outputs in various formats.
Product Review of Digimind Social: Sources, Content, Analysis & Display OptionsWednesday, 19th February 2014
Digimind Social covers over 200 countries and over 40 languages for all social media monitoring analysis, benchmarking and mentions features. Sentiment analysis is available for 12 languages. In the second part of her review Aileen Marshall finds the unique "potential audience" feature allows analysts to more accurately identify which media has the biggest impact on which market.
Product Review of Digimind Social: Introduction, Value & FreePint's ViewTuesday, 18th February 2014
Aileen Marshall introduces Digimind Social, a social media monitoring product that allows customers to discover and analyse trends in real time. The first part of her review provides an overview and product highlights. Marketers and social media analysts use Digimind to measure the impact of digital marketing campaigns.
Product Review of Leadership Companies Premium: Executive SummaryFriday, 30th August 2013
Leadership Companies Premium offers a tightly focused and well-executed product for organisations which require executive contact and network details on US public companies and the largest/most important private companies, finds Aileen Marshall in her executive summary. Particular strengths include the detail available in the executive records and the links to and visual representation of their networks.
Leadership Companies Premium: Developing a C-Suite NetworkThursday, 22nd August 2013
Leadership Companies Premium is a robust online interactive directory of senior-level executives from the largest US and worldwide companies, and second-to-none in its field, finds Aileen Marshall. An easy-to-use drill down approach coupled with high quality data ensures organisations which require executive contact and network details will achieve ROI over expending their own resources to collect this information.
Product Review of Leadership Companies Premium: Customer Support, Licensing & PricingTuesday, 20th August 2013
In the final part of her review of Leadership Companies Premium, Aileen Marshall covers the help options available online and by phone. She also explains the pricing options for this online corporate database which offers access to over 100,000 board members and executives in the US and world's largest companies and non-profit organisations.
Product Review of Leadership Companies Premium: Search Outputs & Special FunctionalityMonday, 19th August 2013
One of the unique strengths of the Leadership Companies Premium database is the detail of its executive records and the variety of ways in which you can interact with the 100,000+ records on board members and executives from the US and world's largest companies, finds Aileen Marshall. The export options allow you to interact with CRM systems, send email or postal mail, create call lists, output to Excel and use for various business projects. A basic mobile interface is also available for searches on the go.
Product Review of Leadership Companies Premium: Interface and SearchFriday, 16th August 2013
Aileen Marshall finds the search and interface options in Leadership Companies Premium to be simple yet comprehensive through successive filtering options or straightforward simple search or advanced search options. Board directors and executives can be searched by job function, industry, subject or organisation while the large national US and international companies can be filtered by a variety of financial data options, increasingly-specific industry categories and specialisations, or number of employees.
Product Review of Leadership Companies Premium: Sources, Content & CoverageThursday, 15th August 2013
Continuing her review of Leadership Companies Premium, Aileen Marshall looks at the criteria for inclusion in this database of large national US and international companies. She also explores how the information on each of the 100,000+ board directors and executives listed is checked and verified before inclusion in the database.
Product Review of Leadership Companies Premium: Introduction and FreePint's ViewWednesday, 14th August 2013
Introducing Leadership Companies Premium, Aileen Marshall gives her first impressions of this extensive database of 100,000 board members and executives in the US, including in-depth information such as titles, direct dial phone numbers, email addresses and other details. She considers how it will be used by leaders within the government, business arena and non-profit organisations.
Knowledge Management: Importance, Challenges and ProspectsMonday, 3rd June 2013
Aileen Marshall reviews recent FreePint articles on knowledge management and delves into them to find out current challenges, why technology doesn't always equal better team work, and what the opportunities are as KM expands to include an increasingly-social element.
ReportLinker: A Comprehensive Deep Web CrawlerFriday, 12th April 2013
Claiming the largest online collection of industry, company and country reports, ReportLinker uses semantic search technology to pull results from the deep web. This allows researchers to trawl around 200,000 public sources at once - along with premium content, reports from around 450 private publishers including World Market Intelligence, The Economist Intelligence Unit and Global Markets Direct.
Product Review of ReportLinker: Executive SummaryWednesday, 10th April 2013
If you're looking for a comprehensive global resource that covers public and private data, ReportLinker could be the ideal search engine for you. The company has developed a search algorithm using semantic technology that offers refined search capacities, mining research and data-driven documents that are hidden in the deep web, essential when 200,000 public sources and 450 private research publishers are at your fingertips.
Product Review of ReportLinker: Help, Pricing, Contact & ConclusionTuesday, 9th April 2013
The final part of Aileen Marshall's review of ReportLinker describes the help options available from phone to email or FAQ as well as the variety of purchase options available from Pay As You Go to subscription.
Product Review of ReportLinker: Interface, Search, Outputs & AccessMonday, 8th April 2013
The ReportLinker search engine allows users to search public and private sources to find official statistics. Aileen Marshall's review continues with a tour of the search, outputs and alerts available within the database. She also highlights the free data available such as industry news articles and profiles.
Product Review of ReportLinker: Sources, Content & CoverageFriday, 5th April 2013
Continuing her review of ReportLinker, Aileen Marshall examines the sources within this comprehensive resource. Users gain unlimited access to 200,000 public source documents through a subscription service, while premium reports from around 450 private publishers are available for individual purchase.
Product Review of ReportLinker: Introduction and FreePint's ViewThursday, 4th April 2013
In her review of ReportLinker, Aileen Marshall explores the myriad of industry, company and country reports available for around 200 countries and 350 industries. Researchers can interrogate information from around 200,000 information sources on public and private companies using semantic search technology - and reports date back as far as 1994, presenting a comprehensive resource from UBIQUICK, a Deloitte Technology Fast 500 EMEA company.
InfoArmy's Crowd Control Hits a WallWednesday, 6th February 2013
InfoArmy has won plaudits from the industry for its innovative competitive intelligence reports service, including a 2013 CODiE. However, with sales of just a few thousand dollars since its launch in 2011, the company is forced to completely overhaul its business strategy, Aileen Marshall reports.
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Reports by Aileen Marshall:
FreePint Report: Product Review of Digimind SocialWednesday, 26th February 2014
Digimind Social is a social media monitoring and analysis platform which lets marketers and analysts discover and analyse trends in real time. Suitable for large and small companies, clients include Deloitte, McDonalds and Nestle, who can use it to see how people view their products, how their...
FreePint Report: Product Review of Leadership Companies PremiumTuesday, 20th August 2013
Leadership Companies Premium is a robust online interactive directory of senior-level executives from the largest US and worldwide companies, and second-to-none in its field, finds Aileen Marshall. An easy-to-use drill down approach coupled with high quality data ensures organisations which...
FreePint Report: Product Review of ReportLinkerWednesday, 10th April 2013
In her review of ReportLinker, Aileen Marshall explores the myriad of industry, company and country reports available for around 200 countries and 350 industries. Researchers can interrogate information from around 200,000 information sources on public and private companies using semantic search...
FreePint Report: Monitoring and Mining Social Media and NewsThursday, 30th August 2012
The rise of Web 2.0 has opened virtual gold mines of new forms of data that can be mined and analysed for an organisation's purposes. The days when almost all the sources analysts could rely on were one-way sources, from the creator to the consumer, are over.
The articles in this report...
"Remote Information Teams"
If you're newly remote, you may feel like you've been thrown into a mysterious culture where you sort of speak the language but sort of not. Use Jinfo's "Focus on Remote Information Teams" to become fluent: