David Gudgin Free Data: Turning It into Something Worth Paying For [ABSTRACT]
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By David Gudgin

Abstract

While free information on macroeconomic trends is relatively easy to find on the Internet, the value of that data can sometimes be questionable. David Gudgin from Euromonitor International talks us through the process of how macro-economic market research is validated.

Item

While free information on macroeconomic trends is relatively easy to find on the Internet, the value of that data can sometimes be questionable. David Gudgin from Euromonitor International talks us through the process of how macro-economic market research is validated.


What's Inside:

Even countries assumed to have reliable information houses often have to make serious revisions to their data. After the last census, France was forced to significantly revise its population data upwards, as it had previously underestimated the birth rate. As such, the population forecast for 2050 has increased from 64 million to 75 million - which pushes the country past Germany in the number of inhabitants.

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