Hallie Wilfert Web Analytics and Information Architecture [ABSTRACT]
Jinfo Blog

Sunday, 30th November 2008 Sign in to MyJinfo or create an account be able to star items Printable version Subscribe via RSS to get updates as soon as Blog items are added

By Hallie Wilfert

Abstract

Web analytics might be considered a web designer's best friend, because it provides a quick and quantifiable means of interpreting user behaviour. But too many Information Architects still need a reminder to 'think like a user'. Hallie Wilfert explains how to starting using web statistics data to inform information architecture and site design more effectively.

Item

Web analytics might be considered a web designer's best friend, because it provides a quick and quantifiable means of interpreting user behaviour. But too many Information Architects still need a reminder to 'think like a user'. Hallie Wilfert explains how to starting using web statistics data to inform information architecture and site design more effectively.

What's Inside

Many designers balk at using web analytics because they are intimidated by the numbers and the potential complexity of the analysis. I will share a little secret with you - you do not need to be a statistician to use or interpret web analytics. What you do need to be is a good interpreter - something that most IAs already are, because what analytics tell you is the story of your web site over time.

---

This is a brief abstract of the full article. FUMSI subscribers can log in to MyShop at FreePint view the full article. Others can subscribe to FUMSI now for access to the complete archive of FUMSI articles.

« Blog

What's new at Jinfo?

Focus on Value Chain

Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.

Focus on Value Chain


Focus on Risk Assessment

Risk assessment is a required process for a healthy information department. It gauges the ability of your services, team, portfolio and overall value to withstand stress.

Focus on Risk Assessment

Sorry, there seems to be a problem with Webinar and Community listings. Please let us know, by email to support@jinfo.com. Thank you.

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Workshops

Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


Briefings

A tailored overview of our research and active discussion with your Jinfo analyst.


Assessments

Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.


Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits