Martin Belam Who influences the influencers? Visualising Twitter
Jinfo Blog

Wednesday, 22nd February 2012 Sign in to MyJinfo or create an account be able to star items Click for printable version Subscribe via RSS to get updates as soon as Blog items are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Martin Belam


Visualising Twitter networks is one way to help verify social media sources and pull presentable data out of the noise. But how do you go about doing it? Sam Martin has written up a great case study to help you learn.


One of the biggest issues to face the information industry with the rise of social media is how much value you can place on intelligence gathered from public services like Twitter, Facebook or LinkedIn. Obviously there are variations between platforms – a professional profile on LinkedIn is likely to be a more complete and reliable picture of a user than an avatar image and a 140 character bio on Twitter.

Storyful is a social media curation service that is trying to tackle the problem. It originally started as a user-facing service trying to source and encourage citizen journalism, but soon realised that selling its expertise to other businesses was an opportunity. I recently saw Markham Nolan talk about how they do it and I thought there were a few interesting points – not least of which was the question "who influences the influencers?"

When trying to cover civil unrest in Egypt, they had wanted to pick out the key people relaying reliable information out of the country. They had used the technique of visualisation. By putting tweets about Egypt through a tool, they were able to pick out the key influencers – the people who had the most retweets and who generated the most followers. They could then safely assume that these were sources trusted by the majority of the people on the ground. They took this a little further, however, and analysed who those people trusted. This led Storyful to people who were excellent primary sources for information.

If the idea of a Twitter visualisation tool worries you – then don't fret. There are plenty available on the web, and some useful guides on how to get the best out of them. Garin Kilpatrick lists 10 of them on the Twitter Tools Book website.

"Great, but what do I do with that data?" I hear you ask. Well, Sam Martin has provided a very detailed example of what he did with one set of data. The topic may be a little trivial – the uproar that continues to surround the England football team captain – but this is a great resource if you want a tutorial on how to turn Twitter data into something you can present. Sam is a CAST MSc Digital Sociology student at Goldsmiths College, and you can find his blog post at “Visualising Twitter Networks: John Terry Captaincy Controversy”.

« Blog

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


A tailored overview of our research and active discussion with your Jinfo analyst.


Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.

Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits