Monday, 21st April 2008
UK marketers adopt to Search Engine Marketing
Today, April 21, 2008, the UK Search Engine Marketing Report for 2008 has been published (http://www.neutralize.com/media-centre/research-reports.htm). Its core finding is that 63% of UK companies intend to increase their investments in paid search and 61% in search engine optimization. Other findings are … (as cited at http://www.neutralize.com/media-centre/research-reports.htm)
- One in ten companies surveyed is spending more than £1 million annually on paid search.
- Since 2007, the proportion of companies conducting paid search (PPC) and search engine optimization (SEO) exclusively in-house have declined. Correspondingly, the proportion of respondents outsourcing to an agency for both disciplines has gone up.
- The proportion of agencies offering landing page optimization has increased from 71% to 76%, making this the second most commonly offered service.
- Google is also strides ahead of its competitors for quality of traffic. Again, 89% of company respondents rate Google as the best for quality traffic.
On 55 pages, the report analyzes its findings broken down by sectors and industries. Having been conducted now for the second time, approximately 1,000 respondents participated in an online survey in February and March 2008. Actually costing £149, this recent report can be accessed for free after registration at http://www.neutralize.com/media-centre/sign-up-pdf.php.
The UK Search Engine Marketing Report is carried out by E-Consultancy (http://www.e-consultancy.com) with support of the search agency Neutralize (**) (http://www.neutralize.com) and provides insights on the UK search engine marketing arena.
Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.
Focus on Value Chain
Director of Research Robin Neidorf describes the benefits of a Consulting Pilot on Value Chain, to tailor this process to your needs and environment:
View on Vimeo
Consulting Pilot on Value Chain
Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.
Designed around the most common challenges and pain points for time- and resource-strapped information teams
Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
A tailored overview of our research and active discussion with your Jinfo analyst.
Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.
Read case studies, and start the conversation:
Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.
A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.