Jinfo BlogUK marketers adopt to Search Engine Marketing

Monday, 21st April 2008 Sign in to MyJinfo or create an account be able to star items Click for printable version Subscribe via RSS to get updates as soon as Blog items are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Udo Hohlfeld

« Blog


UK marketers adopt to Search Engine Marketing Today, April 21, 2008, the UK Search Engine Marketing Report for 2008 has been published (http://www.neutralize.com/media-centre/research-reports.htm). Its core finding is that 63% of UK companies intend to increase their investments in paid search and 61% in search engine optimization. Other findings are (as cited at http://www.neutralize.com/media-centre/research-reports.htm) - One in ten companies surveyed is spending more than 1 million annually on paid search. - Since 2007, the proportion of companies conducting paid search (PPC) and search engine optimization (SEO) exclusively in-house have declined. Correspondingly, the proportion of respondents outsourcing to an agency for both disciplines has gone up. - The proportion of agencies offering landing page optimization has increased from 71% to 76%, making this the second most commonly offered service. - Google is also strides ahead of its competitors for quality of traffic. Again, 89% of company respondents rate Google as the best for quality traffic. On 55 pages, the report analyzes its findings broken down by sectors and industries. Having been conducted now for the second time, approximately 1,000 respondents participated in an online survey in February and March 2008. Actually costing 149, this recent report can be accessed for free after registration at http://www.neutralize.com/media-centre/sign-up-pdf.php. The UK Search Engine Marketing Report is carried out by E-Consultancy (http://www.e-consultancy.com) with support of the search agency Neutralize (**) (http://www.neutralize.com) and provides insights on the UK search engine marketing arena.

« Blog

Benefit from our research

Content and Community

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits


Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.

Read case studies, and start the conversation.

Consulting benefits