Monday, 28th October 2013
With the ever-increasing volume of social media content, a media monitoring tool that combines both editorial and social content is a key part of any organisation’s social media strategy. Anne Lonergan reviews M-Adaptive and finds it invaluable for marketing and communications professionals who need to sift and analyse the flood of social media and editorial data.
Statistics abound about the volume of content added to the web every day, much of it user-generated. According to YouTube 100 hours of video are uploaded to the site every minute. Twitter users send over 400 million tweets per day. Facebook processes 2.5 billion pieces of content every day. Social media has undoubtedly changed the way that organisations interact with their customers, particularly in the areas of reputation and crisis management. No one wants to get caught unawares in a Twitter storm – the heightened activity that takes place online following a particular event, planned or otherwise.
Companies having to sift through and analyse this staggering amount of data face a real challenge. M-Adaptive, a media monitoring tool, attempts to address that challenge by bringing together both editorial and social media content to allow marketing and communications professionals to monitor the impact of their own or their competitors’ activities and actions. M-Adaptive includes over 2.5 million social sources such as blogs and forums including Twitter, Facebook, YouTube, Vkontakte, Instagram, Google+ and Tumblr.
As well as allowing users to create targeted searches across a vast amount of content, M-Adaptive also incorporates sentiment analysis, based on in-house developed technology. The vendor claims its 80% accuracy compares much more favourably with rival products which they believe typically only reach 60-70% accuracy.
The end result is that users can quickly hone in on content that impacts them directly and respond accordingly, whether it’s replying to specific tweets, identifying changing user sentiment or measuring the success of PR activities. A particularly nice function of the tool is the ability to respond to social content directly from within the tool itself through a series of clearly visible icons. A tool such as M-Adaptive is an invaluable part of any company’s social media strategy.
The full FreePint Report: Product Review of M-Adaptive is now available to those with a FreePint Subscription.Articles in Series:
Editor's Note: Beyond Aggregation
This article is part of the FreePint Topic Series: Beyond Aggregation, which runs from October to November 2013. Register your interest, and you'll get pre-notification of when registration opens for any webinars in this series, as well as a free copy of the FreePint Report: Buyer's Guide on News Content when we publish in November.
Platinum Sponsor - Northern Light
Platinum Sponsor - Attensa
Related Blog items:
Related Subscription Articles:
Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.
Focus on Value Chain
Director of Research Robin Neidorf describes the benefits of a Consulting Pilot on Value Chain, to tailor this process to your needs and environment:
View on Vimeo
Consulting Pilot on Value Chain
Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.
Designed around the most common challenges and pain points for time- and resource-strapped information teams
Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
A tailored overview of our research and active discussion with your Jinfo analyst.
Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.
Read case studies, and start the conversation:
Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.
A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.