Chris Porter Social Media Monitoring: FreePint's Recent Reviews
Jinfo Blog

Friday, 23rd May 2014 Sign in to MyJinfo or create an account be able to star items Printable version Subscribe via RSS to get updates as soon as Blog items are added

By Chris Porter

Abstract

FreePint has recently been taking a look at a range of social media monitoring and management tools, from vendors including Engage121, PR Newswire, Brandwatch, Cision and Digimind. Chris Porter briefly recaps some of the most striking features of each service.

Item

Over the last few weeks, FreePint has been taking a very close look at some of the many enterprise software tools for monitoring and managing social media conversations.

At the outset we said that the range of offerings is vast and vendors approach the activity from many different angles.

So what has been most striking about the various products we have looked at?

Engage121 (reviewed here) stands out in the set as the tool which puts most emphasis on the process of managing social media interactions.

It is designed to do this on a large scale, whether in terms of responding to social media posts from the world at large or proactively preparing and disseminating corporate messages through social media channels.

The CisionPoint platform offered by Swedish-based multinational company Cision (reviewed here) impresses with its focus on identifying key influencers, as well as its wide multilingual content set.

Cision has naturally extended its previous focus on managing influential traditional-media contacts, so that now it can help communicators to home in on both traditional and social media commentators.

The Agility platform from PR Newswire (reviewed here) is also to be commended for the way that it integrates traditional and social within its media monitoring, as well as for some neat filtering and drill-down options and good links through to the company’s core press release distribution capabilities.

Digimind Social (reviewed by Aileen Marshall) marries wide-ranging social media monitoring with some intriguing analysis and visualisation tools.

Most of the services described above focus on very simple, end-user-centric searching. If your interest is rather in very precise and targeted searching, monitoring, research and analysis, potentially covering multiple languages, fast-growing Brandwatch (reviewed here) is very well worth a look.

What's Upcoming?

While this collection of reviews is drawing to a close, FreePint will continue to look at other interesting examples of social media monitoring tools.

A review of Singapore-based vendor Webfluenz is pending and we expect to address some other significant vendors later in the year. As ever, your suggestions are welcome.

Editor's Note

FreePint readers may be interested to read more about news products in our FreePint Topic Series: Beyond Aggregation, which ran from October to November 2013. You can still register your interest to receive a free copy of the FreePint Report: Buyer's Guide on News Content published in early December.

« Blog

What's new at Jinfo?

Focus on Value Chain

Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.

Focus on Value Chain


Focus on Risk Assessment

Risk assessment is a required process for a healthy information department. It gauges the ability of your services, team, portfolio and overall value to withstand stress.

Focus on Risk Assessment

Sorry, there seems to be a problem with Webinar and Community listings. Please let us know, by email to support@jinfo.com. Thank you.

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Workshops

Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


Briefings

A tailored overview of our research and active discussion with your Jinfo analyst.


Assessments

Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.


Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits