Wednesday, 2nd July 2014
Madhu Subramanian highlights four key sources where Competitive Intelligence professionals can mine information and gain unexpected insights into competitor activities, product and marketing initiatives and executive announcements.
Competitive intelligence professionals need to go beyond traditional sources and look at creative avenues for insights.
In this article, I outline four sources I've been using more frequently and which have provided me with insightful results.
FreePint Subscribers can log in to read and share more in Madhu's article, Creative Sources of Competitive Intelligence.
This article is part of the FreePint Topic Series: Next-Generation Competitive Intelligence which ran from May-June 2014. Registration provides a free copy of the FreePint Report: Buyer's Guide on Competitive Intelligence upon publication.
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