Cindy Romaine My Favourite Tipples from a Strategic Researcher
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Wednesday, 10th February 2016 Sign in to MyJinfo or create an account be able to star items Printable version Subscribe via RSS to get updates as soon as Blog items are added

By Cindy Romaine


My Favourite Tipples are shared by Cindy Romaine, principal of Romainiacs Intelligent Research. She shares her favourite online sources in areas from business management to lifelong learning.


As an experienced information and market researcher I am always on the lookout for new concepts that will help me keep pace with the quickly evolving marketing landscape. These are resources that I use to both inspire and inform Romainiacs' efforts in areas such as win/loss analysis, voice of the consumer interviews, and market landscape research - because sometimes you "need a jolt".

  • Barking Up the Wrong Tree: This site brings you science-based answers and expert insight on how to be awesome at life. I read the weekly blog posts from top to bottom. Sometimes I read it out loud and I frequently forward the email to others. Recent posts include thought provoking topics such as "How To Focus: 5 Research-Backed Secrets To Concentration".
  • Business Source: According to the research, people who read business books make more money - a lot more, and even in tough economic times. So, I've signed up for the premium version of Business Source, a business book summary site. Best of all, I can digest these summaries or watch an animated video on my phone, iPad, Kindle, or - well you get the idea - any device.  
  • Coursera: I just finished my first MOOC class and I can't stop talking about it, as my colleagues will attest. I tried other open online courses before, but was disappointed. The class I just took was an "Introduction to Marketing" from the Wharton School of Business, which is the Number 1 business school in the world. The class was excellent because it was provocative, informative, and insightful. If one of your New Year's Resolutions is to expand your knowledge base, you'll want to sign up too. In an information economy, we all have to be lifelong learners and keep our skills sharp.
  • NextDraft: Daniel Pink is one of my favourite authors, and he is a big fan of pushing yourself to keep current. He recently wrote that the NextDraft's "Dave Pell scans what seems to be the entire internet to find the most fascinating articles, which he then distils to a pithy, provocative, and punchline-packed read. I stop nearly every afternoon to give this newsletter a look." I do, too - and I recommend that you add it to your list of "can't miss" reads.

An article in Jinfo I found particularly interesting:

  • It may be a seem like a bit of hubris to say that I found the review I authored on RefME interesting, but honestly, the RefME product is compelling. It's a bibliographic citation tool, which should be rather dry and academic, but is has a growth curve steeper than experienced by Twitter and Pinterest at their inception, because it works. RefME is making a big splash in the academic world and I think you'll want to read the review to find out why.   

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