Robin Neidorf Insight 1 from Research Focus - source expertise at the centre of success for data analytics
Jinfo Blog

Tuesday, 20th December 2016 Sign in to MyJinfo or create an account be able to star items Click for printable version Subscribe via RSS to get updates as soon as Blog items are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Robin Neidorf


In the first of the insights from Jinfo's Research Focus, "Data analytics - ready your information service", director of research, Robin Neidorf, explains why information professionals' source expertise is central to the success of analytics projects.


Data analytics - ready your information serviceSource expertise is the most valuable and relevant thing you bring to analytics projects. The same insights and skills you've used to develop and manage a collection of information sources can now support your organisation in avoiding risk, expensive problems and delays in its analytics projects.

Source expertise in the context of analytics means understanding and advising on:

  • Licensed third-party content and datasets already in your portfolio
  • New types of third-party data you might otherwise not have examined for access - cost and non-cost
  • Internal datasets you may or may not have previously worked with.

Analytics strategies and projects need to incorporate knowledge about data sources:

  • How are they structured?
  • How do we manage them for availability when and where they are needed?
  • What commercial terms govern our use and reuse?
  • What alternatives are there?

... and no one else in the organisation can answer these questions with the expertise you have.

You may need to cultivate other skills and knowledge with regard to data analytics, and these will differ according to the structure and focus of your organisation. But investing in and promoting your source expertise for the success of analytics strategies is universally valuable.  

Support from Jinfo: leverage our research and experience  

The content in the recent Research Focus, "Data analytics - ready your information service", provides research-based analysis, tips and examples of how to adapt, apply and promote your source expertise in the service of analytics projects and strategy.  

Jinfo Consulting can support you through a bespoke analysis on adapting this expertise to the emerging needs in your business.  

These items from the Research Focus provide specific guidance: 

The main lessons learned from this three-month Research Focus, plus a thematic index to all content published, are listed in the Insights and actions report from the Research Focus, "Data analytics - ready your information service"Visit the Research Focus page to get your copy.

« Blog

Benefit from our research

Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.


Designed around the most common challenges and pain points for time- and resource-strapped information teams

Supercharge remote productivity and value
Holistic content portfolio management
Future-proof your information service
Executive-ready communications


A tailored overview of our research and active discussion with your Jinfo analyst.


Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.

Read case studies, and start the conversation:

Consulting benefits

Connect your team with the practical tools, original research and expertise to build and support information strategy in your organisation.

A Jinfo Subscription gives access to all Content (articles, reports, webinars) and Community.

Subscription benefits