The current awareness and competitive intelligence space offers many options in terms of complexity of product and platform. Where does Aurora FirstLight sit in this mix?
Aurora FirstLight is a SaaS (Software as a Service) platform and competitive intelligence product that can mine, gather, analyse and distribute critical insights to help organisations make better, more informed decisions.
Find out what our researcher thought of the product by logging in to view Jinfo's "Product review of Aurora FirstLight". If you do not have a Jinfo Subscription you can purchase the report with a credit card.
One small step for an organisation, one giant leap for current awareness
Aurora FirstLight is aimed at information professionals, competitive intelligence staff, market research departments, sales teams, and marketing and business development staff. For managers and executives working in these fields, help in making important strategic decisions is vital.
For these organisations, Aurora FirstLight boasts the ability to take current awareness one step further.
Read our review to find out who Jinfo thinks would get the most value from using this product - and why.
Using machine learning for a competitive intelligence edge
So how is Aurora FirstLight taking current awareness to the next level? By using machine-learning algorithms to search through a range of public and private data sources.
It's also interesting that the product's future plans include introducing gamification techniques to help leaders "boost their confidence in decision-making and stay one step ahead of their competition".
Jinfo's 32-page review of Aurora FirstLight delves further into the product, concentrating on:
As with testing any product, there will always be issues. Our reviewer did have to contact FirstLight's support team, and felt they responded quickly and adequately.
Read our full report to find out how Jinfo felt that FirstLight dealt with the issues we had, and what our reviewer felt could be improved.
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About this item
This Research Focus provides analysis, expert articles, product reviews, webinars and Community sessions on what information professionals bring to data analytics projects and how to ensure you're involved. (January - March 2018).
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