By Vernon Prior
When it comes to competitive intelligence, collecting hard data like published reports and datasets may be easier than tracking down less quantifiable information. But is it as useful? In Part 1 of this two part article, Vernon Prior discusses the value of soft data collection in the competitive intelligence gathering process and introduces three techniques for uncovering it.
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This Research Focus provides analysis, expert articles and product reviews on the state of play for current awareness services. (October - December 2017).
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