Using third-party tools to mine social sites for competitive intelligence

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By Aileen Marshall

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Abstract

The rise of the Web 2.0 has opened virtual goldmines for intelligence analysts. One big factor is that customer interaction has come into play. Contrary to the static Web 1.0, where the flow of information was mainly a one-way street, this new dynamic make-up of the Web allows consumers to chime in: Social media, mining communities, social Q&A, you name it. While this article is mainly directed at business intelligence analysts, the tools explored here might also be valuable in other areas of Intel.



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