Three Fundamentals for Business Research in the Post-Truth Era

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By Cynthia Lesky

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Abstract

The dismantling of traditional media culture and the proliferation of content channels for business-relevant news may result in more errors and misstatements in the sources that business research analysts rely on. To counter these forces, the author reminds readers of the foundation of good research and analysis, and in doing so presents a simple framework that incorporates skills in discovery and assessment; scepticism, critical thinking and prioritising; and candid, consultative reporting.



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