Cynthia Lesky Three Fundamentals for Business Research in the Post-Truth Era
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15th November 2012 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Cynthia Lesky

Abstract

The dismantling of traditional media culture and the proliferation of content channels for business-relevant news may result in more errors and misstatements in the sources that business research analysts rely on. To counter these forces, the author reminds readers of the foundation of good research and analysis, and in doing so presents a simple framework that incorporates skills in discovery and assessment; scepticism, critical thinking and prioritising; and candid, consultative reporting.

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