12th February 2013
Tim Buckley Owen
Management's ill-considered reaction to rogue tweets by staff at HMV indicates how far many bosses still have to go in understanding social media. Twitter's acquisition of Bluefin Labs, alongside its acknowledgement of recent security breaches, show how high the stakes can be, yet Gartner suggests that management still needs to learn how to deal with issues such as exploiting internal networks or getting to grips with social media-based identity and access management. Nevertheless, a recent report from Weber Shandwick suggests that chief executives are becoming more social, and it offers some tips from which information professionals could profit.
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