Tim Buckley Owen Sorry Bosses - You Can't Shut Down Twitter
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12th February 2013 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Tim Buckley Owen

Abstract

Management's ill-considered reaction to rogue tweets by staff at HMV indicates how far many bosses still have to go in understanding social media. Twitter's acquisition of Bluefin Labs, alongside its acknowledgement of recent security breaches, show how high the stakes can be, yet Gartner suggests that management still needs to learn how to deal with issues such as exploiting internal networks or getting to grips with social media-based identity and access management. Nevertheless, a recent report from Weber Shandwick suggests that chief executives are becoming more social, and it offers some tips from which information professionals could profit.

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