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NYT Targets Coffee Drinkers - Who Stands to Gain?

Friday, 8th March 2013 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Penny Crossland

Abstract

Newspapers publishers have long come to the realisation that the future of their businesses lies online – the ongoing debate is now how to make money from digital content. However, with so many search engines and aggregators offering free access to news, enticing readers to content behind paywalls is becoming an increasing problem. Penny Crossland examines marketing tactics used by major US newspapers such as The Wall Street Journal and The New York Times.



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