Newspapers publishers have long come to the realisation that the future of their businesses lies online – the ongoing debate is now how to make money from digital content. However, with so many search engines and aggregators offering free access to news, enticing readers to content behind paywalls is becoming an increasing problem. Penny Crossland examines marketing tactics used by major US newspapers such as The Wall Street Journal and The New York Times.
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This Research Focus provides in-depth research, benchmarking and expert articles on the many configurations of information expertise. (July - September 2017).
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