21st August 2013
Tim Buckley Owen
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There's no shortage of evidence that professional management of an enterprise's information can provide a good return on investment. But as recent reports from the vendors Huddle, Encompass and Wand show, the problem is that it's easy to dismiss evidence from interested parties, no matter how reliable the evidence they provide. But with more neutral analysts such as Gartner and the Economist Intelligence Unit also highlighting the importance of information as an asset, perhaps it's time for the information profession to follow the example of the Chief Marketing Officer Council and set up a resource to concentrate expertise in demonstrating ROI.
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