Collecting, Assessing and Organising Data for Competitive Intelligence

7th May 2014 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Elizabeth Trudell

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Libby Trudell discusses a range of techniques used in competitive intelligence research to identify the best sources and find relevant content. She considers ways to assess information from various sources for quality and comprehensiveness, and how to organise it for ongoing needs. The article also identifies a range of useful data sources relevant to CI research, from market research reports to media coverage and financial sources.

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