Rachael Elliott The slow shift of current awareness to mobile devices
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15th September 2016 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Rachael Elliott

Abstract

Rachael Elliott contrasts the rapid rise of consumer mobile apps with the slow growth of apps from information providers. She examines why mobile apps are important and contrasts the offerings from some large players. Rachael then takes a c­­­­­­loser look at a new iPhone app from Factiva and the Google News mobile app and concludes by looking at future trends and suggests some practical next steps.

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