The slow shift of current awareness to mobile devices

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By Rachael Elliott

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Abstract

Rachael Elliott contrasts the rapid rise of consumer mobile apps with the slow growth of apps from information providers. She examines why mobile apps are important and contrasts the offerings from some large players. Rachael then takes a c­­­­­­loser look at a new iPhone app from Factiva and the Google News mobile app and concludes by looking at future trends and suggests some practical next steps.


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