Launching Dow Jones DNA - a platform for innovation and insights

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By Robin Neidorf

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The new Dow Jones platform, Dow Jones DNA, integrates premium news and other Dow Jones data directly into workflows and builds insight capabilities through analytics. Robin Neidorf speaks to three senior staff closely involved in DNA's development to find out how this combination of Data, News and Analytics will aid insights and intelligence, and how DNA will fit with Factiva.

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