A deeper dive into Porter's Five Forces

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By Irene Koren and Anja Chemnitz Thygesen

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Abstract

We recently gave an overview of the frameworks researchers can use to help them structure their work and this article explores further Porter's Five Forces model and how it can be used to address important questions by giving tips on the best primary and secondary sources available. It also covers the threat of new entrants and substitutes, bargaining powers of buyers and the competitive landscape.



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