Anja Chemnitz  Thygesen A deeper dive into Porter's Five Forces
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8th June 2018 Sign in to MyJinfo or create an account be able to star items Subscribe via RSS to get updates as soon as Subscription Articles are added Tweet about this item on Twitter Share on Facebook Share on LinkedIn

By Irene Koren and Anja Chemnitz Thygesen

Abstract

We recently gave an overview of the frameworks researchers can use to help them structure their work and this article explores further Porter's Five Forces model and how it can be used to address important questions by giving tips on the best primary and secondary sources available. It also covers the threat of new entrants and substitutes, bargaining powers of buyers and the competitive landscape.

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